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All Journal Indonesia Economic Journal ALTAMKIN: Jurnal Ekonomi Berbasis Pemberdayaan Masyarakat
Pina Aulia Maharani
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance

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Analisis Studi Kelayakan Bisnis Bakso Goreng (Basgor) Pina Aulia Maharani; Satria Adi Putra; Perwito
ALTAMKIN: Jurnal Ekonomi Berbasis Pemberdayaan Masyarakat Vol. 1 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/altamkin.v1i2.6

Abstract

Studi kelayakan bisnis ini dilakukan untuk mengevaluasi potensi usaha Bakso Goreng kedepannya. Penelitian ini melibatkan analisis pada aspek aspek penting, termasuk aspek pemasaran, operasi, keuangan, dan sumber daya manusia. Aspek pasar dan pemasaran dianalisis melalui STP (Segmenting, Targeting dan Positioning) untuk menilai permintaan terhadap konsumen. Sementara itu, analisis teknis menilai lokasi usaha, fasilitas, serta proses produk. Dari segi Keuangan, dilakukan perhitungan biaya investasi awal, proyeksi pendapatan, dan analisis pay back period untuk mengukur potensi keuntungan juga risiko kerugian pada usaha yang akan dijalankan. Penelitian ini diharapkan akan memberikan dampak pada sektor usaha mikro dan menengah khususnya dalam mengevaluasi potensi usaha yang dijalankan. Terdapat beberapa poin penting yang harus dilaksanakan oleh pelaku usaha dalam pengembangan bisnisnya, khususnya pada faktor pemilihan dan penentuan lokasi usaha, fasilitas, serta proses produk.
Analisis Pengaruh Net Profit Margin (NPM) dan Total Assets Turnover (TATO) Terhadap Return on Assets (ROA) pada Perusahaan Industri Logam dan Mineral yang Terdaftar di BEI Pina Aulia Maharani; Wahidah Nazmi Lailia; Mila Salbiyah; Alfiana Alfiana
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0p7mg445

Abstract

Financial performance reflects a company's ability to manage its resources efficiently. One commonly used measure of financial performance is Return on Assets (ROA), which indicates a company's ability to generate profits from its total assets. Fundamental factors that can affect ROA include Net Profit Margin (NPM), which reflects a company's ability to generate net profit from sales, and Total Asset Turnover (TATO), which indicates a company's effectiveness in utilizing assets to generate revenue. This study aims to analyze the effect of NPM and TATO on Return on Assets (ROA) as a proxy for financial performance in Industry Metals and Minerals companies listed on the Indonesia Stock Exchange. The benefits of this study are expected to provide input for company management as well as serving as a reference for investors before making investment decisions. The research method uses a quantitative approach with panel data regression analysis of the company's financial statements during the research period. The results of this study are expected to strengthen empirical evidence regarding the effect of NPM and TATO on ROA as indicators of company financial performance.
Co-Authors Alfiana Mila Salbiyah Perwito Satria Adi Putra Wahidah Nazmi Lailia