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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) JOT
Fitra Putri Oganda
Casindo Group
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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The Influence of Brand Awareness and Social Media Marketing on Purchase Intention through Brand Trust Marviola Hardini; Qurotul Aini; Fitra Putri Oganda; Sheila Aulia Anjani; Richard Andre Sunarjo
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 2 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i2.719

Abstract

The rapid development of digital technology has transformed how businesses interact with consumers, making brand awareness is an important strategy to strengthen brand presence and influence consumer behavior in online environments. In increasingly competitive digital markets, companies must build strong and credible brand images to foster consumer confidence and encourage purchasing decisions. This study aims to analyze the effect of brand awareness on purchase intention through brand trust as a mediating variable. A quantitative research approach is employed using a survey method to collect data from 135 consumers who interact with brands through digital platforms, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between brand awareness, brand trust, and purchase intention. The results of the study reveal that brand awareness has a significant positive effect on brand trust and purchase intention, while brand trust also significantly influences consumers’ purchase intention and acts as a mediating variable between brand awareness and purchase intention. These findings indicate that effective brand awareness strategies not only improve brand visibility but also enhance consumer trust, which ultimately increases the likelihood of consumers making purchasing decisions. Therefore, this study provides theoretical contributions to the field of digital marketing by explaining the mediating role of brand trust in the relationship between digital branding and purchase intention, while also offering practical implications for businesses to strengthen digital branding strategies in order to build stronger consumer trust and improve market competitiveness in the digital era.
Human Centered Analysis of Digital Technology and Community Social Well Being Fitra Putri Oganda; Pratibha Pandey; Syifa Wulandari; Sipah Audiah; Yasir Mustafa Kareem
Journal of Orange Technology Vol. 2 No. 1 (2025): October
Publisher : Sinar Mentari Sundara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/jot.v2i1.45

Abstract

The increasing integration of gamification into mobile applications has transformed digital platforms into interactive environments that shape users emotional experiences. Within the framework of positive computing, gamified mobile applications are increasingly designed not only to enhance engagement but also to foster psychological well-being. This study investigates how gamified mobile applications function as drivers of user happiness in positive computing environments. A quantitative research design was employed using survey data collected from 120 active users of gamified mobile applications across diverse demographic backgrounds. Key gamification elements rewards, challenges, feedback mechanisms, and social interaction were modeled as predictive constructs of user happiness. Happiness levels were measured using a validated well-being scale, and the proposed relationships were examined through structural equation modeling (SEM). The findings indicate that gamified mobile applications exert a significant positive influence on user happiness, with reward systems and social interaction emerging as the strongest contributors. These results suggest that gamification operates as an affective design mechanism that enhances enjoyment, intrinsic motivation, and perceived social connectedness. The study contributes to the positive computing literature by providing empirical evidence that thoughtfully designed gamified systems can promote emotional well-being beyond functional performance outcomes. Practically, the findings offer strategic guidance for developers and policymakers seeking to design mobile applications that prioritize sustainable happiness and human-centered digital innovation.
Co-Authors Marviola Hardini Pratibha Pandey Qurotul Aini Richard Andre Sunarjo Sheila Aulia Anjani Sipah Audiah Syifa Wulandari Yasir Mustafa Kareem