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All Journal Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Media Informatika Jurnal Bisnis Kreatif dan Inovatif Jurnal Cendekia Ilmiah
Nurhayati Nurhayati
UIN Raden Intan Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Need For Uniqueness, Conspicuous Consumption, dan Fear of Missing Out Terhadap Purchase Intention Produk iPhone Dalam Perspektif Etika Bisnis Islam (Studi Pada Generasi Z di Bandar Lampung) Ayu Novalia; Madnasir Madnasir; Nurhayati Nurhayati
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.6248

Abstract

Penelitian ini bertujuan untuk menguji bagaimana pengaruh Need For Uniqueness, Conspicuous Consumption, dan Fear Of Missing Out (FOMO) terhadap Purchase Intention produk iPhone Dalam Perspektif Etika Bisnis Islam pada Generasi Z di Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif, dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM), teknik pengumpulan data melalui kuesioner dengan skala pengukuran yakni skala likert. Pengambilan sampel dalam penelitian ini menggunakan metode non probability sampling Jumlah sampel sebanyak 100 responden. Temuan pada penelitian ini menunjukkan pengaruh positif dan signifikan pada Need For Uniqueness terhadap Purchase Intention produk iPhone, adanya pengaruh positif namun tidak signifikan pada pengaruh Conspicuous Consumption terhadap Purchase Intention produk iPhone, dan adanya pengaruh positif dan signifikan pada hubungan Fear Of Missing Out (FOMO) terhadap Purchase Intention Produk iPhone. Penelitian ini juga menggarisbawahi perlunya keseimbangan antara keinginan konsumtif dan nilai-nilai etika dalam Islam, agar konsumen tidak terjebak dalam perilaku konsumsi yang berlebihan.
Pengaruh Comunication Straregy Dalam Marketing 4.0 Terhadap Consumer Preferences Pada E-Comemercee Shopee Melalui Consumer Advocacy Sebagai Mediasi Wijaya Purnama.S; Wahyu Iryana; Nurhayati Nurhayati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16070

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategy komunikasi dalam marketing 4.0 terhadap prefrensi konsumen pada e-commers shopee dengan advocacy konsumen sebagai variabel mediasi pada gen-z bandar lampung. Strategi komunikasi dalam marketing 4.0 merupakan sebuah bauran Teknik marketing modern yang menggunakan promosi, publisitas dan penjualan personal melalui influnser untuk mengkomunikasikan penjualan. sedangkan prefrensi konsumen sendiri merupakan prioritas konsumen dalam mengambil keputusan pembelian yang di dapat dari informasi yang didapatkan dengan menggunakan advokasi kunsumen yang menjembatani prioritas konsumen tersebut lebih terukur dengan rekomendasi atau penggaruh tokoh yang memperkenalkan produk sehingga membentuk prefrensi konsumen. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada pengguna Shopee. Sampel penelitian ditentukan menggunakan teknik purposive sampling. Data dianalisis menggunakan analisis jalur (Path Coefficient) untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa strategi komunikasi dalam Marketing 4.0 berpengaruh positif dan signifikan terhadap preferensi konsumen. Selain itu, advokasi konsumen terbukti berpengaruh positif terhadap preferensi konsumen serta mampu memediasi hubungan antara strategi komunikasi Marketing 4.0 dan preferensi konsumen Secara Parsial. 
Pengaruh Country of origin, Perceived quality, dan Brand image terhadap Puchase Decisions Smartphone Iphone dengan Customer trust Sebagai Variabel Mediasi Irani Agustina; Any Eliza; Nurhayati Nurhayati
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.332

Abstract

The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The number of iPhone users among students has become commonplace, when they buy a product, of course, they do not only see the advantages offered, but they also see the brand they will buy and country of origin, perceived quality and brand image are factors that cannot be underestimated in influencing purchase decisions through customer trust. This research uses quantitative methods with a sample size of 100 respondents. Data sources are primary data and secondary data, primary data obtained from the distribution of questionnaires. This study uses probability sampling with random sampling technique. For the data analysis process using the Smart-PLS version 4.1.0.3 processing tool. Based on the results of research on direct effects, it shows that perceived quality and brand image do not have a significant effect on purchase decisions, while country of origin has a significant effect. The indirect effect shows that customer trust does not mediate the relationship from the influence of country of origin and brand image on purchase decisions, but customer trust is able to mediate the relationship from the influence of perceived quality on purchase decisions.
THE INFLUENCE OF THE EXCHANGE RATE, COFFEE PRODUCTION, AND INTERNATIONAL COFFEE PRICES ON INDONESIA COFFEE EXPORTS VALUE: AN ISLAMIC ECONOMICS PERSPECTIVE Septi Rindi Indriyani; Madnasir Madnasir; Nurhayati Nurhayati
Ad Deenar: Jurnal Ekonomi dan Bisnis Islam Vol 10 No 02 (2026): Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Agama Islam Al Hidayah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ad.v10i02.10345

Abstract

Coffee is one of Indonesia's leading export commodities and contributes significantly to the country's foreign exchange earnings. The value of coffee exports is influenced by several factors, including the exchange rate, coffee production, and international coffee prices. However, previous studies on the effects of these variables have produced inconsistent findings, while studies that incorporate an Islamic economics perspective in analyzing the determinants of coffee export value remain limited. Therefore, this study aims to examine the effect of the rupiah exchange rate, coffee production, and international coffee prices on the value of Indonesia's coffee exports from the perspective of Islamic economics. This study employs a quantitative approach using secondary time-series data covering the period 2005–2024, obtained from Statistics Indonesia (BPS), Bank Indonesia (BI), and the International Coffee Organization (ICO). The data were analyzed using the Multiple Linear Regression method with the assistance of EViews 13 software. Hypothesis testing was conducted through the partial test (t-test), simultaneous test (F-test), and the coefficient of determination (Adjusted R-squared). The results indicate that, partially, the rupiah exchange rate and international coffee prices have a positive and significant effect on the value of Indonesia's coffee exports, while coffee production has no significant effect. Simultaneously, the rupiah exchange rate, coffee production, and international coffee prices significantly affect the value of Indonesia's coffee exports, with an Adjusted R-squared value of 0.530057, indicating that the model explains 53.0% of the variation in Indonesia's coffee export value. From the perspective of Islamic economics, export activities should be conducted based on the principles of justice, honesty, public benefit (maslahah), and market mechanisms that comply with Sharia principles in order to achieve shared prosperity.  
Co-Authors Any Eliza Ayu Novalia Irani Agustina Madnasir Madnasir Septi Rindi Indriyani Wahyu Iryana Wijaya Purnama.S