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All Journal GUYUB: Journal of Community Engagement Jurnal Manajemen, Bisnis dan Kewirausahaan
Mohammad Alvian
Universitas Nusantara PGRI Kediri
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Penguatan Profil Pelajar Pancasila (P5) bagi Siswa SMA Alam Al Ghifari Blitar Mochamad Muchson; Dian Kusumaningtyas; Susi Damayanti; Mohammad Alvian; Elsha Ulfatun Ni’mah
GUYUB: Journal of Community Engagement Vol 6, No 1 (2025): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i1.9991

Abstract

The Merdeka Curriculum emphasizes flexible learning through three main components: intracurricular learning, co-curricular activities through the Strengthening Pancasila Student Profile Project (P5), and extracurricular activities. P5 is designed as an interdisciplinary learning approach focused on solving real-world problems while serving as a means to achieve the six dimensions of the Pancasila Student Profile. This community service project was carried out through socialization, workshops, and mentoring sessions with students in implementing P5 under the theme "Voice of Democracy," which centered on the student council (OSIS) election process. The outcomes of this project include: (1) a project product in the form of essays on the election process and the election of the OSIS president for the 2024-2025 academic year; (2) the development of a project module and teaching materials to support P5 implementation; (3) the systematic and structured execution of project activities; and (4) an improvement in the dimensions of the Pancasila Student Profile, with 11 students reaching the "developing as expected" category and 12 students reaching the "highly developed" category. The implementation of P5 is expected to internalize the values of the Pancasila Student Profile in students' daily lives, shaping a generation that is characterized by integrity, strong morals, and excellence. This project serves as a strategic step in preparing students to face future challenges with both academic skills and strong character.
Pengaruh Pengembangan Produk Baru dan Promosi melalui Media Sosial terhadap Kepuasan Pelanggan Swastika Parfume Kota Kediri Mohammad Alvian; Elis Irmayanti; Efa Wahyu Prastyaningtyas
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7661

Abstract

The increasingly fierce competition in the perfume industry drives business players to implement marketing strategies capable of enhancing customer satisfaction. New product development and social media promotions are seen as crucial steps because they can add value to products, expand market reach, and strengthen relationships with consumers. This study aims to examine the impact of new product development and social media promotion on customer satisfaction at Swastika Parfume, Kediri City, by analyzing both partial and simultaneous effects. A quantitative approach was applied through a survey method involving 80 randomly selected respondents. Data collection was conducted using Google Forms with a five-point Likert scale, and the data were analyzed using validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination tests with the help of SPSS version 23. The findings indicate that new product development has a positive and significant impact on customer satisfaction. Social media promotion also has a positive and significant effect on customer satisfaction. Both independent variables simultaneously proved to have a positive and significant influence on customer satisfaction, contributing 80.2% to the variation in customer satisfaction, while the remainder is influenced by other factors outside this study. These findings suggest that improving the quality of new product development, supported by effective social media promotion, can enhance customer satisfaction. This research provides insights for Swastika Parfume in Kediri City to continue innovating products and optimizing digital promotion strategies to increase customer satisfaction and strengthen business competitiveness.
Co-Authors Dian Kusumaningtyas EFA WAHYU PRASTYANINGTYAS Elis Irmayanti Elsha Ulfatun Ni’mah Mochamad Muchson Susi Damayanti