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All Journal Eduvest - Journal of Universal Studies Jurnal Bisnis dan Ekonomi
Isti Yuli Ismawati
Perbanas Institute
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Halal Product Standardization in Vietnam: Lessons from Indonesia for Inclusive and Sustainable Development: Standarisasi Produk Halal di Vietnam: Pelajaran dari Indonesia untuk Pembangunan Inklusif dan Berkelanjutan Andi Setyo Pambudi; Alan Yazid Ali Basjah; Hasan Ashari; Eddy Rusman; Isti Yuli Ismawati; Yudhi Putro
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.150

Abstract

Abstract The global phenomenon of the halal industry demonstrates its evolution from a normative religious issue into a driver of international economic growth with strong implications for social, cultural, and environmental dimensions. Nevertheless, a research gap persists as most academic studies focus on Muslim-majority countries, while the potential of non-Muslim countries such as Vietnam remains underexplored. This study is crucial to address the urgency of developing Vietnam’s halal industry, which has a strong foundation in agriculture, fisheries, coffee, and spices with high export potential. The objectives of this research are to analyze how Vietnam’s halal economy can be optimized through lessons learned from Indonesia, to examine the role of social inclusivity in strengthening cross-cultural cohesion, to understand the integration of halal principles with sustainable development agendas, and to propose an international collaboration model based on co-learning, co-design, and co-invest. The research adopts a qualitative descriptive approach through literature studies, field observations in Ho Chi Minh City, and focused group discussions. The findings reveal that halal functions as a strategic instrument for economic competitiveness, social cohesion, and environmental sustainability. Recommendations include establishing a national halal authority, promoting green halal, and strengthening regional halal diplomacy. This study contributes to enriching the literature on halal development in non-Muslim countries while providing practical policy insights for Vietnam and Indonesia. Keywords: halal, Vietnam, Indonesia, sustainability, international collaboration
The Integration of Swot and Pestel as a Strategic Approach to Building Sustainable Competitiveness for Financing Companies in an Era of Global Uncertainty Isti Yuli Ismawati; Tiolina Evi Pardede
Eduvest - Journal of Universal Studies Vol. 6 No. 8 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i8.53423

Abstract

The financing industry is increasingly challenged by global economic uncertainty, digital disruption, tightening environmental, social, and governance (ESG) regulations, and changing consumer preferences, all of which threaten the long-term competitiveness of financing companies. This study aims to analyze the strategic position of a financing company by integrating SWOT and PESTEL analyses and to formulate adaptive strategies that support sustainable competitiveness under dynamic business conditions. A descriptive qualitative case study approach was employed, focusing on PT BRI Multifinance Indonesia. Secondary data were collected from annual reports, sustainability reports, Financial Services Authority (OJK) publications, industry statistics, and relevant academic literature. The data were analyzed through an integrated SWOT–PESTEL framework and further interpreted using the Dynamic Capability perspective consisting of sensing, seizing, and reconfiguring capabilities. The findings reveal that the company possesses significant strengths in digital innovation, strong institutional support, and risk governance. However, declining profitability, asset growth, and dependence on consumptive financing remain key weaknesses. Externally, ESG implementation, digital transformation, and MSME financing present major opportunities, whereas fintech competition, macroeconomic volatility, and regulatory complexity constitute significant threats. The study concludes that integrating SWOT and PESTEL with dynamic capability provides a comprehensive strategic framework for strengthening sustainable competitiveness through digital transformation, green financing, governance enhancement, portfolio diversification, and continuous organizational adaptation in an increasingly uncertain business environment.
Co-Authors Alan Yazid Ali Basjah Andi Setyo Pambudi Eddy Rusman Hasan Ashari Tiolina Evi Pardede Yudhi Putro