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All Journal JAM : Jurnal Aplikasi Manajemen Society: Jurnal Pengabdian Masyarakat IJMA Prosiding Simposium Nasional Manajemen dan Bisnis
Ike Cindia
Department Of Management, Faculty Of Economics And Business, Universitas Nusantara PGRI Kediri, Jalan KH. Achmad Dahlan No.76, Mojoroto, Kediri, Jawa Timur, 64112 Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Terhadap Customer Satisfaction Melalui Purchase Decision dan Fashion Interest dalam Pembelian Handbag Imitasi (Studi pada Mahasiswi di Kota Malang) Cindia, Ike; Rochman, Fatchur; Sunaryo, .
Jurnal Aplikasi Manajemen Vol. 14 No. 2 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.336 KB) | DOI: 10.18202/jam23026332.14.2.18

Abstract

Abstract: This study was conducted to analyze the influence of reference groups on the purchase decision and fashion interest, then the influence of purchase decision and fashion interest on the customer satisfaction, and then the influence of reference groups towards customer satisfaction through the purchase decision and fashion interest. Research on the handbag became very exciting because imitation handbags booming and widely used in thecommunity, especially among female students in Malang. The sample in this study were taken by using the data collection method called purposive sampling. The number of samples that used were 115 respondents. The data obtained were analyzed by using PLS analysis technique (Partial Least Square) through the PLS software. Moreover, to test the hypothesis of the fifth, Sobel test was used to examine the relationship existing intervening variables in the hypothesis. The results showed that the reference groups have a significant positive effect on purchase decision and fashion interest. Then purchase decision and fashion interest also has significant positive effect on customer satisfaction. Furthermore, reference groups have a significant positive effect on customer satisfaction through the purchase decision and fashion interest.
Utilization of Digital Marketing for Micro, Small and Medium Enterprises in Dandangan Village. Kurniawan, Rony; S, Edy Djoko; Prasojo, Aji; Cindia, Ike; Nuansari, Shindy Dwita
Society : Jurnal Pengabdian Masyarakat Vol 4, No 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.601

Abstract

Digital transformation presents a major opportunity for MSMEs to expand markets and improve efficiency. In Dandangan Village, Kediri, many MSMEs use social media and e-commerce platforms, yet market reach remains limited and digital marketing knowledge is lacking. A one-month community service program provided training and outreach to enhance MSMEs’ digital literacy, including the use of mind maps as marketing planning tools. Results showed improved digital promotion skills, including public speaking during live selling. The use of mind maps helped MSMEs analyze markets, schedule content, and monitor digital performance. This program demonstrates that targeted assistance can sustainably strengthen MSMEs’ digital capabilities.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP MINAT BELI PADA BENGKEL DUA PUTRA Abidin, M. Zainal; Cindia, Ike; Ratnanto, Sigit
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dvaw1q88

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, kualitas pelayanan dan word of mouth terhadap minat beli konsumen pada Bengkel Dua Putra. Penelitian ini menggunakan metode kuantitatif. Sampel yang yang digunakan dalam penelitian ini meliputi 40 responden yang merupakan pelanggan di Bengkel Dua Putra. Desain penelitian menghubungkan antara variabel bebas dan variabel terikat. Hasil penelitian ini adalah Kualitas produk berpengaruh positif dan signifikan terhadap minat beli konsumen Bengkel Motor Dua Putra. Kualitas pelayanan tidak berpengaruh positif signifikan  terhadap  minat beli konsumen Bengkel Dua Putra. Word of mouth berpengaruh positif signifikan terhadap minat beli konsumen pada Bengkel Dua Putra. Secara simultan kualitas produk, kualitas pelayanan dan word of mouth berpengaruh signifkan terhadap minat beli konsumen Bengkel Dua Putra. Pembaruan pada penelitian ini menggunakan tiga variabel yaitu kualitas produk, kualitas pelayanan dan word of mouth, sedangkan dalam beberapa penelitian lain hanya menggunakan dua variabel yaitu kualitas produk dan harga.
Utilization of Digital Marketing for Micro, Small and Medium Enterprises in Dandangan Village. Kurniawan, Rony; S, Edy Djoko; Prasojo, Aji; Cindia, Ike; Nuansari, Shindy Dwita
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.601

Abstract

Digital transformation presents a major opportunity for MSMEs to expand markets and improve efficiency. In Dandangan Village, Kediri, many MSMEs use social media and e-commerce platforms, yet market reach remains limited and digital marketing knowledge is lacking. A one-month community service program provided training and outreach to enhance MSMEs’ digital literacy, including the use of mind maps as marketing planning tools. Results showed improved digital promotion skills, including public speaking during live selling. The use of mind maps helped MSMEs analyze markets, schedule content, and monitor digital performance. This program demonstrates that targeted assistance can sustainably strengthen MSMEs’ digital capabilities.
Bank Size and Bank Performance During the Covid-19 Pandemic: Evidence from ASEAN Shindy Dwita Nuansari; Zunairoh; Meme Rukmini; Aulia Annisa Izzati; Ike Cindia; Aji Prasojo; Cantikan dwi
IJMA (Indonesian Journal of Management and Accounting) Vol. 7 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2026.7(1).14-31

Abstract

ABSTRACT This study examines the impact of COVID-19-related uncertainty on bank performance in ASEAN countries and investigates whether bank size moderates this relationship. While prior studies document the vulnerability of banking sectors during crises, limited empirical evidence explores how bank size shapes resilience in emerging ASEAN markets during the COVID-19 pandemic. This study addresses this gap by employing panel data from commercial banks across ASEAN over the pandemic period. Using panel regression analysis, the results indicate that uncertainty caused by COVID-19 significantly reduces bank performance. However, the negative effect is less pronounced for large banks, suggesting that bank size plays a stabilizing role during systemic shocks. Additional sub-sample analyses across individual countries and between large and small banks confirm the robustness of the findings. This study contributes to the banking and crisis literature by providing empirical evidence on the moderating role of bank size during an unprecedented global disruption. The findings offer important implications for regulators and policymakers in strengthening banking sector resilience against future systemic crises.   ABSTRAK   Studi ini meneliti dampak ketidakpastian terkait COVID-19 terhadap kinerja bank di negara-negara ASEAN dan menyelidiki apakah ukuran bank memoderasi hubungan ini. Meskipun studi sebelumnya mendokumentasikan kerentanan sektor perbankan selama krisis, bukti empiris yang terbatas mengeksplorasi bagaimana ukuran bank membentuk ketahanan di pasar negara berkembang ASEAN selama pandemi COVID-19. Studi ini mengatasi kesenjangan ini dengan menggunakan data panel dari bank komersial di seluruh ASEAN selama periode pandemi, dengan menggunakan analisis regresi panel. Hasilnya menunjukkan bahwa ketidakpastian yang disebabkan oleh COVID-19 secara signifikan mengurangi kinerja bank. Namun, efek negatifnya kurang terasa untuk bank-bank besar, menunjukkan bahwa ukuran bank memainkan peran penstabil selama guncangan sistemik. Analisis sub-sampel tambahan di masing-masing negara dan antara bank besar dan kecil mengkonfirmasi kekokohan temuan tersebut. Studi ini berkontribusi pada literatur perbankan dan krisis dengan memberikan bukti empiris tentang peran moderasi ukuran bank selama gangguan global yang belum pernah terjadi sebelumnya. Temuan ini menawarkan implikasi penting bagi regulator dan pembuat kebijakan dalam memperkuat ketahanan sektor perbankan terhadap krisis sistemik di masa mendatang.
Co-Authors Aji Prasojo Aulia Annisa Izzati Cantikan dwi Fatchur Rochman Kurniawan, Rony M. Zainal Abidin Prasojo, Aji Rukmini, Meme S, Edy Djoko Shindy Dwita Nuansari Shindy Dwita Nuansari Sigit Ratnanto Sunaryo, . Zunairoh