Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting community economic activities, but they still face various challenges in marketing, particularly in developing a business identity that can be easily recognized by consumers. One of the problems identified during the Community Service Program was the limited availability of promotional media capable of presenting business identity and product information clearly and attractively. This community service activity aimed to strengthen MSME visual identity through the development of banners as promotional and marketing media. The method employed a participatory approach consisting of observation, needs identification, interviews with MSME owners, visual concept development, banner design, implementation, and evaluation. The banner was designed by considering business identity elements, business name and logo, product information, product advantages, and contact information. The results indicate that the use of banners provides a more informative and visible marketing communication medium that can support consumer recognition of the brand. In addition to producing physical promotional media, the activity also improved MSME owners’ understanding of the importance of consistent visual identity in supporting marketing strategies. Therefore, banner development can serve as a simple and applicable strategy for MSMEs to strengthen brand identity and increase promotional attractiveness.