Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Satyagraha
I Gede Putra Perdana
Universitas Mahendradatta
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Faktor yang Mempengaruhi Kesuksesan Pemasaran Teh Teko di Kota Denpasar: Pendekatan SWOT dan Marketing Mix 7P I Gede Putra Perdana; Putu Rana Rajendra
Jurnal Ilmiah Satyagraha Vol. 9 No. 2 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i2.633

Abstract

The "Teh Kekinian" beverage industry in Denpasar City shows rapid growth but is accompanied by a saturated level of competition. Amidst many brands that failed to survive, Teh Teko was able to expand and maintain its existence as a local player. This study aims to analyze the factors that influence the marketing success of Teh Teko in Denpasar City through the 7P marketing mix approach and SWOT analysis. The method used is descriptive qualitative with data collection techniques through field observations, interviews with managers, and distribution of questionnaires to consumers. The results show that Teh Teko's success is driven by the optimization of Price elements (affordable prices of Rp5,000 - Rp15,000) and Place (strategic location in densely populated areas) which are highly relevant to the characteristics of hot weather in Denpasar. Based on the SWOT analysis, Teh Teko is in an aggressive position but needs to be aware of the threat of changes in healthy lifestyles. The study concludes that the integration between operational efficiency (Process) and the strength of local identity (People & Product) is the main key to winning the market. Suggestions included low-sugar product innovation and strengthening digital branding to maintain consumer loyalty in the future.
PERAN CUSTOMER SATISFACTION DALAM MEMEDIASI PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN HOOD VILLAS Putu Rana Janendra; I Gede Putra Perdana; Ni Putu Yuli Tresna Dewi; Wisnu Ardiansyah
Jurnal Ilmiah Satyagraha Vol. 9 No. 2 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i2.636

Abstract

Loyalitas pelanggan merupakan aset kompetitif yang krusial dalam industri jasa, termasuk segmen villa premium yang semakin padat di Bali. Penelitian ini mengkaji peran customer satisfaction sebagai mediator hubungan antara service quality dan customer loyalty pada pelanggan Hood Villas. Pendekatan kuantitatif dengan desain explanatory research diterapkan, menggunakan data kuesioner berskala Likert 1–5 dari 120 responden yang dipilih melalui purposive sampling. Analisis dilakukan dengan Structural Equation Modeling-Partial Least Square (SEM-PLS) menggunakan SmartPLS 4.0. Keempat hipotesis yang diajukan seluruhnya didukung data: service quality berpengaruh positif dan signifikan terhadap customer satisfaction (β=0,730; t=11,587; p<0,001); customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty (β=0,418; t=4,805; p<0,001); service quality berpengaruh langsung terhadap customer loyalty (β=0,312; t=3,319; p=0,001); serta customer satisfaction terbukti memediasi secara parsial hubungan service quality–customer loyalty (VAF=49,4%). Nilai R-Square customer loyalty sebesar 0,614 menunjukkan daya prediksi model yang moderat hingga substansial. Secara manajerial, temuan ini menegaskan pentingnya strategi customer retention berbasis peningkatan kualitas layanan dan pengelolaan pengalaman pelanggan secara konsisten.
Co-Authors Ni Putu Yuli Tresna Dewi Putu Rana Janendra Putu Rana Rajendra Wisnu Ardiansyah