Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Satyagraha Nusantara Hasana Journal
Wisnu Ardiansyah
Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
MEMBANGUN USAHA KREATIF, INOVATIF, DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KABUPATEN GIANYAR I Kadek Widiantara; Wisnu Ardiansyah; Ni Putu Yuli Tresna Dewi
Nusantara Hasana Journal Vol. 3 No. 2 (2023): Nusantara Hasana Journal, July 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i2.954

Abstract

Entrepreneurship can be in the form of imaginative and inventive capacities, keen to see gaps and remain open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, innovation that is beneficial to the entrepreneurship of UMKM Sukla Satyagraha. One of the pioneers of MSME development in Bali is the Satyagraha Movement. The Satyagraha Movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of culinary or business preservation in Bali that uses the concept of Hinduism as well as synergizes between ancestral concepts and the concept of modern generations that have undergone various forms of change. Being an innovator was carried out by respondents, although currently many sell klepon, Yadnya decorations and clothing and fiber trays with a similar concept, the Klepon Legend Gianyar brand has already been known to the market as a Klepon seller whose taste makes customers addicted. Ibu Dayu's Klepon is known as the most delicious Klepon in the world by using basic ingredients from glutinous rice flour and Mr. Wayan's decoration shop which has a variety of decorations and clothing compared to other fashion shop owners. In addition, in this case, businesses that offer goods that follow this comparison concept cannot be considered progress, because they are considered to be imitating or adapting existing goods to the same storefront. Trade owners also arrange creative strategies to overcome the problem of changing culinary patterns. Culinary patterns alone can lead to switching clients and spoiled item offerings.
PERAN CUSTOMER SATISFACTION DALAM MEMEDIASI PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN HOOD VILLAS Putu Rana Janendra; I Gede Putra Perdana; Ni Putu Yuli Tresna Dewi; Wisnu Ardiansyah
Jurnal Ilmiah Satyagraha Vol. 9 No. 2 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i2.636

Abstract

Loyalitas pelanggan merupakan aset kompetitif yang krusial dalam industri jasa, termasuk segmen villa premium yang semakin padat di Bali. Penelitian ini mengkaji peran customer satisfaction sebagai mediator hubungan antara service quality dan customer loyalty pada pelanggan Hood Villas. Pendekatan kuantitatif dengan desain explanatory research diterapkan, menggunakan data kuesioner berskala Likert 1–5 dari 120 responden yang dipilih melalui purposive sampling. Analisis dilakukan dengan Structural Equation Modeling-Partial Least Square (SEM-PLS) menggunakan SmartPLS 4.0. Keempat hipotesis yang diajukan seluruhnya didukung data: service quality berpengaruh positif dan signifikan terhadap customer satisfaction (β=0,730; t=11,587; p<0,001); customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty (β=0,418; t=4,805; p<0,001); service quality berpengaruh langsung terhadap customer loyalty (β=0,312; t=3,319; p=0,001); serta customer satisfaction terbukti memediasi secara parsial hubungan service quality–customer loyalty (VAF=49,4%). Nilai R-Square customer loyalty sebesar 0,614 menunjukkan daya prediksi model yang moderat hingga substansial. Secara manajerial, temuan ini menegaskan pentingnya strategi customer retention berbasis peningkatan kualitas layanan dan pengelolaan pengalaman pelanggan secara konsisten.
Co-Authors I Gede Putra Perdana I Kadek Widiantara Ni Putu Yuli Tresna Dewi Putu Rana Janendra