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All Journal Movere Journal Journal Online Manajemen ELPEI (JOMEL)
Rosnida
Universitas Andi Djemma
Decision Sciences, Operations Research & Management

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Pengaruh Marketing MIX dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Toko Nurbiana Shop di Kota Palopo Dhea Puspita Anggreini; Erwina; Rosnida; Enjel Randan; Gilang Prayoga Patalongan; Fidyah Alfanugrah Arvika
Movere Journal Vol. 7 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i2.646

Abstract

This study aims to determine the influence of the marketing mix and consumer trust on purchasing decisions. This study was conducted to determine (1) the influence of the marketing mix and consumer trust on purchasing decisions, (2) the influence of the marketing mix on purchasing decisions, and (3) the influence of consumer trust on purchasing decisions. The population in this study consists of all consumers who made purchases at Nurbiana Shop, with a sample size of 30 respondents. The data collection techniques used in this study are observation, interviews, and questionnaires. These three techniques were chosen by the researcher because they are considered more effective for observing the phenomenon under study. The data analysis technique used was multiple linear regression analysis. The results of the study indicate that, simultaneously, the marketing mix and consumer trust significantly influence purchasing decisions. Partially, the marketing mix and consumer trust also significantly influence purchasing decisions at Nurbiana Shop.
Pengaruh Gratis Ongkir Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Kota Palopo Lestari Putri; Yuliana Simon Rian; Dinda Suci Avila; Yuda Satria Nugraha; Rosnida
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.544

Abstract

This study aims to analyze the influence of free shipping on purchasing decisions on the Shopee marketplace in Palopo City. A quantitative approach was employed, with a sample of 100 respondents selected using the incidental sampling technique. Data collection was conducted through observation, interviews, and the distribution of questionnaires. Data analysis was performed using SPSS software, encompassing validity and reliability tests, simple linear regression analysis, the t-test, and the coefficient of determination (R²) test. The results indicate that all research instruments were valid and reliable. The regression analysis yielded the equation Y = 11.739 + 0.894X, demonstrating that free shipping has a positive effect on purchasing decisions. The t-test results showed a calculated t-value of 9.977 with a significance level of 0.000 (p < 0.05), leading to the acceptance of the research hypothesis. The coefficient of determination (R²) of 0.504 indicates that free shipping accounts for 50.4% of the variation in purchasing decisions, while the remaining 49.6% is influenced by factors outside the scope of this study. Thus, the more attractive the free shipping program offered by Shopee, the higher the level of consumer purchasing decisions in Palopo City.
Co-Authors Dhea Puspita Anggreini Dinda Suci Avila Enjel Randan Erwina Erwina Fidyah Alfanugrah Arvika Gilang Prayoga Patalongan Lestari Putri Yuda Satria Nugraha Yuliana Simon Rian