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All Journal SMATIKA Jurnal Ilmiah FIFO Network Engineering Research Operation [NERO] International Journal of New Media Technology JurTI (JURNAL TEKNOLOGI INFORMASI) Journal of Business and Applied Management Jurnal Teknologi Informasi dan Terapan (J-TIT) JURNAL TEKNIK Jurnal Tekinkom (Teknik Informasi dan Komputer) Jurnal Algoritma, Logika dan Komputasi J-Intech (Journal of Information and Technology) Formosa Journal of Multidisciplinary Research (FJMR) Media Abdimas Jurnal Satya Informatika Journal of Information Technology Jurnal Karya untuk Masyarakat (JKuM)
Destriana Widyaningrum
Universitas Bunda Mulia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Journal : formosa journal of multidisciplinary research fjmr

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Menakar Kecenderungan Perilaku Impulse Buying Belanja Online Generasi Millenial pada Masa Covid-19 Herlina; Destriana Widyaningrum
Formosa Journal of Multidisciplinary Research Vol. 1 No. 3 (2022): July 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v1i3.605

Abstract

Pada masa pandemic covid-19, perilaku milenial secara tidak langsung membuat orang melakukan pembelian impulsive. Kecenderungan perilaku impulse buying mengarah pada aspek afektif atau kognitif. Ketika perilaku konsumen memiliki kecenderungan yang mengarah pada aspek afektif maka mereka melakukan pembelian online didasari emosi dan perasaaan kesenangan saat membeli produk, sedangkan aspek kognitif mengarah pada konsumen yang berpikir lebih dalam sebelum melakukan pembelian online. Penelitian ini dilakukan di Jakarta dengan jumlah responden 168 generasi milenial. Ini merupakan penelitian deskriptif kuantitatif yang mengambarkan bagaimana kecenderungan generasi millennial dalam melakukan pembelian impulse. Hasil penelitian menunjukkan bahwa responden melakukan pembelian impulsive secara online dengan kecendurangn mengutamakan emosi dan perasaan untuk mencari kesenangan dan kepuasan pribadi dengan nilai aspek afektif sebesar 54% dan aspek kognitif sebesar 46%.
Tipologi Financial Technology Paylater: Technology Acceptance Model (TAM) Herlina; Destriana Widyaningrum; Giovanny Theotista
Formosa Journal of Multidisciplinary Research Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i1.2417

Abstract

The use of paylater fintech is currently mushrooming among the public because it makes it easier for people to shop online. The typology of fintech paylaters is based on the Technology Acceptance Model (TAM) method to determine the contribution of the magnitude of the Technology Acceptance Model (TAM) aspect in explaining the use of fintech paylaters. The study used a sample of 101 fintech paylater respondents who live in Jakarta and data analysis techniques used Tructural Equation Modeling (SEM-AMOS) with the First Order Confirmatory Factor Analysis (CFA) technique. The results showed that the contribution of the Technology Acceptance Model (TAM) aspects in explaining the use of the Technology Acceptance Model (TAM) was the Technology Acceptance Model (TAM) respectively, namely Perceived Usefulness of 93.7%, Attitude Toward Using of 93.7 %, Perceived Ease of Use of 92.20%, Behavioral Intention to Use of 78.5% and lastly Actual Use of 43.9%.
Co-Authors Andrianto Suherman Chiquitha Danuputri Chyquitha Danuputri Dalimunthe, Muhammad Variansjah Danuputri, Chyquitha Deny Setiawan Wijaya Ester Lumba Ginting, Jusia Amanda Giovanny Theotista Hakim, Lukman Herlina Herlina Herlina Herlina Herlina, Herlina Lukman Hakim Lumba, Ester Lumba, Ester Maya Cendana, Maya Sinata, Frans Suryantara, I Gusti Ngurah Teady Matius Surya Mulyana, Teady Matius Thenata, Angelina Pramana Waworuntu, Alexander Wijaya, Agustinus Fritz