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All Journal Jurnal Akuntansi Multiparadigma Owner : Riset dan Jurnal Akuntansi AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi Reswara: Jurnal Pengabdian Kepada Masyarakat Sricommerce: Journal of Sriwijaya Community Services Jurnal Ekuilnomi Indonesian Journal of Community Engagement Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Adhitama, Fardinant
Faculty Of Economics, Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengembangan UMKM Melalui Digital Marketing di Kelurahan Karya Jaya II Kecamatan Kertapati Kota Palembang Vivi Usmayanti; Meita Rahmawati; Christian Damar Sagara Sitepu; Fardinant Adhitama; Halia Butra Aini
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rp2tzv57

Abstract

Keterbatasan akses informasi dan teknologi menjadi salah satu kendala utama yang dihadapi pelaku UMKM dalam mengembangkan usahanya. Menyikapi hal tersebut, kegiatan pengabdian kepada masyarakat dilaksanakan di TPA Karya Jaya II dengan fokus pada pelatihan penggunaan Digital Marketing bagi pelaku UMKM. Metode pelaksanaan meliputi penyuluhan, pelatihan praktis, dan pendampingan langsung terkait strategi pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan platform digital untuk mendukung aktivitas bisnis mereka. Peserta menunjukkan antusiasme tinggi, yang tercermin dari partisipasi aktif dan minat dalam mengimplementasikan materi pelatihan ke dalam praktik usaha. Kegiatan ini berhasil menumbuhkan rasa percaya diri pelaku UMKM dalam menghadapi tantangan pasar digital. Program ini menjadi langkah awal dalam mendukung transformasi digital UMKM dan diharapkan mampu berkontribusi terhadap peningkatan omzet serta kemajuan ekonomi lokal di kawasan TPA Karya Jaya II.
Improving Financial Literacy and the Accuracy of Financial Statement Preparation Among Accounting Personnel and Stakeholders Fardinant Adhitama; Nur Khamisah; Asfeni Nurullah; Nilam Kesuma; Ina Masruroh; Ahmad Fikriyansyah; Muthi'a Handayani; Deta Trinalti Oktavia
Indonesian Journal of Community Engagement Vol. 2 No. 2 (2025): (May) Indonesian Journal of Community Engagement
Publisher : PT. Altaf Publishing Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70895/ijce.v1i3.62

Abstract

Understanding and analyzing financial statements is an essential skill for stakeholders, particularly for managers and accounting staff in a business or company. This community service activity was carried out as an effort to improve financial literacy comprehension among accounting staff and stakeholders. The activity was conducted through a discussion-based method that delivered material on financial literacy and the preparation of financial statements. This program was attended by 30 accounting staff and stakeholders. As a result of this activity, participants gained a deeper understanding of the importance of accurately and thoroughly interpreting financial statement information, as it significantly impacts future decision-making. Overall, a solid grasp of financial statement information and its preparation enables stakeholders to participate more effectively in the management, supervision, and decision-making processes related to the company.
Co-Authors Abdul Bashir Ahmad Fikriyansyah Asfeni Nurullah Bobby Pratama Budiman, Anton Indra Christian Damar Sagara Sitepu Desri Yanto Deta Trinalti Oktavia Ermadiani, Ermadiani Halia Butra Aini HASNI YUSRIANTI Ichsan Hamidi Ina Masruroh Khamisah, Nur Media Kusumawardani, Media Meita Rahmawati Muhammad Farhan Muhammad Farhan Muthi'a Handayani Nilam Kesuma Patmawati Patmawati Rasyid Redho Soediro, Achmad Sri Maryati Tjandrakirana, Rina Vivi Usmayanti