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All Journal Escalate : Economics and Business Journal Menulis: Jurnal Penelitian Nusantara Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Ageng Pratiwi
STIE IBMT Surabaya
Economics, Econometrics & Finance Other

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The Influence of Organizational Culture and Work Discipline on Employee Performance at PT Global Putra International Surabaya Alfu Roshid Ubaidillah; Jimmy Ignatius; Ageng Pratiwi
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.588

Abstract

Employee performance is an important factor in supporting organizational success, so a strong organizational culture and good work discipline are needed to increase productivity. This study aims to analyze the influence of organizational culture and work discipline on employee performance at PT Global Putra International Surabaya. The study used a quantitative method with an associative approach, involving all 30 employees as samples through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression analysis supported by validity, reliability, normality, multicollinearity, coefficient of determination, t-test, and F-test tests. The results showed that organizational culture and work discipline had a significant effect on employee performance, both partially and simultaneously, with a coefficient of determination of 53.6%, indicating that both variables were able to explain 53.6% of the variation in employee performance, while the rest was influenced by other factors outside the study. This study concluded that strengthening organizational culture and improving work discipline are important factors in improving employee performance. These findings provide practical implications for companies to strengthen organizational values ​​and implement work discipline consistently as an effort to improve the effectiveness of human resource management
The Influence of Price and Product Quality on Customer Satisfaction at Bakwan Andika MSMEs in Sidoarjo Nadhya Meri Mustikadewi; Jimmy Ignatius; Ageng Pratiwi
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.595

Abstract

Increasingly fierce competition in the culinary MSME sector requires business actors to implement pricing strategies and maintain product quality to increase customer satisfaction. This study aims to analyze the effect of price and product quality on customer satisfaction at Bakwan Andika UMKM in Sidoarjo. The study used a quantitative approach with a survey method, involving 55 respondents selected through a purposive sampling technique. Data were collected using a questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, and t-tests and F-tests. The results showed that price and product quality each had a positive and significant effect on customer satisfaction, and simultaneously both variables also had a significant effect on customer satisfaction. The coefficient of determination (R²) value of 83.3% indicates that variations in customer satisfaction can be explained by price and product quality variables, while the remaining 16.7% is influenced by other factors outside the research model. These findings indicate that pricing that is in accordance with the value received by customers and consistency in maintaining product quality are important factors in increasing customer satisfaction. Therefore, MSMEs need to optimize these two aspects as a strategy to maintain competitiveness and encourage business sustainability.
Pengaruh Citra Merek dan Testimoni terhadap Keputusan Pembelian Online Lozzy Hijab di TikTok Shop Alfiana Indar Wati; Jimmy Ignatius; Ageng Pratiwi
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3c4c4310

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan testimoni terhadap keputusan pembelian online Lozzy Hijab di TikTok Shop. Meningkatnya persaingan bisnis fashion hijab menuntut perusahaan untuk mempertahankan citra merek yang baik dan menyediakan testimoni pelanggan yang kredibel. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 65 responden yang pernah membeli produk Lozzy Hijab melalui TikTok Shop. Data dikumpulkan menggunakan kuesioner secara online dan dianalisis dengan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa citra merek tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,670 > 0,05. Testimoni berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,000 < 0,05 dan koefisien regresi sebesar 1,506. Secara simultan, citra merek dan testimoni berpengaruh signifikan terhadap keputusan pembelian dengan nilai F sebesar 87,730 dan signifikansi 0,000. Nilai R Square sebesar 0,739 menunjukkan bahwa 73,9% variasi keputusan pembelian dapat dijelaskan oleh citra merek dan testimoni, sedangkan 26,1% dijelaskan oleh faktor lain di luar model. Testimoni merupakan variabel paling dominan dengan Standardized Coefficient Beta sebesar 0,822.
Pengaruh Promosi dan Diskon terhadap Minat Berbelanja di Shopee pada Masyarakat di Kota Surabaya Putri Ribut Rahayu; Jimmy Ignatius; Ageng Pratiwi
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3pwa1f53

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh promosi dan diskon terhadap minat berbelanja di Shopee pada masyarakat Kota Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh melalui penyebaran kuesioner kepada masyarakat Kota Surabaya yang pernah menggunakan aplikasi Shopee untuk berbelanja. Jumlah sampel sebanyak 102 responden yang dipilih menggunakan teknik purposive sampling. Analisis data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap minat berbelanja dengan nilai thitung sebesar 8,697 dan signifikansi 0,006. Diskon juga berpengaruh positif dan signifikan terhadap minat berbelanja dengan nilai thitung sebesar 7,738 dan signifikansi 0,000. Secara simultan, promosi dan diskon berpengaruh signifikan terhadap minat berbelanja dengan nilai Fhitung sebesar 125,480 dan signifikansi 0,000. Nilai R Square sebesar 0,717 menunjukkan bahwa promosi dan diskon mampu menjelaskan 71,7% variasi minat berbelanja, sedangkan 28,3% sisanya dijelaskan oleh faktor lain di luar model penelitian. Dengan demikian, promosi dan diskon merupakan faktor penting dalam meningkatkan minat masyarakat Kota Surabaya untuk berbelanja melalui Shopee.  
The Influence of Influencer Marketing and Brand Image on Skintific Skincare Product Purchasing Decisions among Generation Z in Surabaya Riliani Melanovita Sari; Jimmy Ignatius; Ageng Pratiwi
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.601

Abstract

This study aims to analyze the influence of Influencer Marketing and Brand Image on purchasing decisions for Skintific skincare products among Generation Z in Surabaya. This research used a quantitative approach with data collection methods conducted through questionnaires distributed to Generation Z respondents aged 14–29 years who had used Skintific skincare products. The sampling technique used was non-probability sampling with a purposive sampling method. The total sample in this study consisted of 100 respondents obtained using the Slovin formula. The data analysis technique used multiple linear regression analysis with the assistance of SPSS (Statistical Package for the Social Sciences). The results showed that Influencer Marketing had a positive and significant effect on purchasing decisions with a t-count value of 6.432 > t-table 1.98472 and a significant value of 0.000 < 0.05. Brand Image also has a significant effect on purchasing decisions with a t-count value of 5.324 > t-table 1.98472 and a significant value of 0.000 < 0.05. In addition, the F-test results indicated that Influencer Marketing and Brand Image simultaneously had a significant effect on purchasing decisions with an f-count value of 60.165 > f-table 3.09 and a significant value of 0.000 < 0.05. Therefore, Influencer Marketing and Brand Image play an important role in increasing purchasing decisions for Skintific skincare products among Generation Z in Surabaya.
Pengaruh Brand Awareness Dan Word Of Mouth Terhadap Keputusan Pembeli Produk Olahraga Pada Anggota Komunitas Dewata Running Club Sidoarjo Syah Rizal Ferdi Purnama; Jimmy Ignatius; Ageng Pratiwi
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 8 (2026): Menulis - Agustus
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i8.1506

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan word of mouth terhadap keputusan pembeli produk olahraga pada anggota Komunitas Dewata Running Club Sidoarjo. Penelitian menggunakan pendekatan kuantitatif dengan metode pengumpulan data dengan menyebarkan kuesioner google form kepada responden anggota Komunitas Dewata Running Club Sidoarjo berusia 17 sampai 46 tahun keatas yang mana mereka memiliki sebuah permintaan yang terhadap pembelian produk olahraga. Teknik pengambilan sampel menggunakan probability sampling dengan teknik sensus atau sampel jenuh di mana semua anggota populasi diambil sebagai sampel. Jumlah sampel dalam penelitian ini sebanyak 46 responden yang diperoleh menggunakan rumus slovin. Teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan program SPSS (Statistical Package For The Social Sciences). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan pada variabel independen Brand Awareness (X1) dan Word Of Mouth (X2) secara simultan terhadap Keputusan Pembeli (Y) pada anggota Komunitas Dewata Running Club Sidoarjo. Hal ini dibuktikan dari berdasarkan uji F bahwasanya, Hasil uji F menunjukkan nilai signifikasinya 0,000 < 0,05 serta nilai F hitungnya 20.644 > 3.21. sehingga bisa disimpulkan berarti terdapat pengaruh signifikan pada variabel Brand Awareness (X1) serta Word Of Mouth (X2) secara simultan pada Keputusan Pembeli (Y). Dengan demikian, Brand Awareness (X1) dan Word Of Mouth (X2) memiliki peran penting dalam meningkatkan keputusan pembeli produk olahraga pada anggota Komunitas Dewata Running Club Sidoarjo.
Co-Authors Alfiana Indar Wati Alfu Roshid Ubaidillah Jimmy Ignatius Nadhya Meri Mustikadewi Putri Ribut Rahayu Riliani Melanovita Sari Syah Rizal Ferdi Purnama