Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Management and Entrepreneurship Research
Rakotoarisoa Maminirina Fenitra
Universiti Teknologi Malaysia, Malaysia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Making Credibility Visible: How AI Influencer Credibility Builds Engagement, Loyalty, and Purchase Intention Budi Setyanta; Mohamad Najmudin; Rakotoarisoa Maminirina Fenitra; Didik Setyawan; Luk Luk Atul Hidayati
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-95

Abstract

Objective: This study examines how credibility attributed to AI-fronted influencers relates to consumer engagement, brand loyalty, and purchase intention in Indonesia's social-commerce setting. The goal is to analyse whether credibility moves intention directly or works mainly through relationship states. Research Design & Methods: A cross-sectional survey of Indonesian social-media users who recently encountered AI-influencer content was analyzed with PLS-SEM. Measurement quality met recommended thresholds, and predictive checks indicated practical, varied, out-of-sample relevance. Findings: Credibility strongly relates to consumer engagement. The direct credibility–intention link is not supported. Intention is explained indirectly—first via engagement and then via loyalty. Engagement positively associates with intention and loyalty; loyalty stands close to intention as the next step in choice. Implications & Recommendations: These findings extend Source Credibility Theory to AI influencers and streams by showing credibility drives purchase intention through engagement and loyalty. Brands should demonstrate expertise, keep a consistent tone, disclose AI or paid endorsement clearly, and show social proof early to spark interaction and return visits. Transparent disclosure supports informed choice and trust. Future research should test fit based moderated mediation with experiments or longitudinal data and AI human comparisons. Contribution & Value Added: The study integrates credibility, engagement, loyalty, and intention in one explanatory chain for an emerging market. It distinguishes a weak direct route from meaningful indirect routes and offers a practical blueprint for moving from attention to durable outcomes in AI-fronted campaigns.
The Influence of Environmental Awareness, Environmental Attitudes, and Perceptions of Green Marketing on Consumer Trust in Environmentally Friendly Products in Modern Retail Andreas Ari Sukoco; Cheryl Marlitta Stefia; Budhi Haryanto; Rohwiyati Rohwiyati; Rakotoarisoa Maminirina Fenitra
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-78

Abstract

Objective: This study aims to analyze the effects of environmental awareness, environmental attitude, and perceptions of green marketing on consumer trust in eco-friendly products in modern retail. Research Design & Methods: The research employs a quantitative survey design with a purposive random sampling technique, yielding 100 respondents. Data were collected using a questionnaire and analyzed using multiple linear regression in SPSS. Findings: The results show that environmental awareness, environmental attitude, and perceptions of green marketing have positive and significant effects on consumer trust. Implications & Recommendations: Practically, modern retailers need to strengthen the credibility of their green communications (credible certifications/labels, traceability evidence) and enhance consumer education so that sustainability claims are understood and trusted. Contribution & Value Added: The novelty of this study lies in integrating VBN and Signaling Theory within a single model to explain the formation of green trust in Indonesia’s modern retail context. The findings further reinforce the proposition that building green trust requires a combination of consumers’ awareness and positive attitudes together with credible and consistent green marketing signals. The synergy of these factors is crucial for encouraging the adoption of eco-friendly products in modern retail.
Co-Authors Andreas Ari Sukoco Budhi Haryanto Budi Setyanta Cheryl Marlitta Stefia Didik Setyawan Luk Luk Atul Hidayati Mohamad Najmudin Rohwiyati Rohwiyati