Muhammad Deni Putra
Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Reimagining Islamic Philanthropy in the Digital Economy: A Comparative Analysis of Branding as Ethical Capital in Private and State-Owned Institutions Muhammad Deni Putra; Aziz Muslim; Mukhamad Yazid Afandi; Abdullah Sahroni; Muhammad Kamil Husain; Sari Utami
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 15 No. 1 (2026): April
Publisher : Department of Sharia Economics Faculty of Islamic Economics and Business, Universitas Islam Syarifuddin Lumajang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v15i1.3443

Abstract

This qualitative library research examines the contrast in social media branding effectiveness between private and state-owned Islamic philanthropic institutions, an important issue in the digital era where public trust and engagement are essential. Using a systematic thematic analysis of scholarly literature published between 2014 and 2024, the study finds that private institutions consistently outperform their state-owned counterparts by leveraging organizational agility, innovative storytelling, and transparent communication. These practices are further interpreted as contemporary manifestations of core Islamic values, namely amanah (trust) and ihsan (excellence). The primary objective of this study is to identify the underlying factors contributing to this disparity and to generate actionable insights for optimizing digital outreach in Islamic philanthropy. The findings suggest that effective branding is not merely a technical advantage but also reflects a deeper institutional alignment with ethical principles, enabling private institutions to build stronger community engagement and donor loyalty. Accordingly, this study offers important implications by proposing a transformative approach through which state-owned institutions can adopt value-based digital strategies to enhance transparency, public appeal, and overall social impact, thereby strengthening the Islamic economic ecosystem in the twenty-first century.
Energy Waqf and the Environmental Crisis: Advancing Islamic Philanthropy for Sustainability Mohammad Aliman Shahmi; Muhammad Deni Putra; Rizal Fahlefi; Lidyana Arifah; Muhammad Mansur
Economica: Jurnal Ekonomi Islam Vol. 16 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2025.16.1.23549

Abstract

This study examines energy waqf as an innovative Islamic philanthropic approach to addressing the growing environmental crisis. Using a literature review methodology, the research explores how religious beliefs, cultural values, and institutional trust influence community acceptance and participation in energy waqf initiatives. The findings reveal that strong religious commitment and cultural norms significantly motivate individuals to engage in such projects, which are widely perceived as acts of environmental stewardship and community service. Additional drivers of participation include emotional and psychological factors, awareness of waqf benefits, and confidence in the credibility of managing institutions. The study highlights the importance of public education and transparent governance in strengthening community involvement and ensuring the sustainability of energy waqf programs. These insights offer valuable guidance for policymakers, religious leaders, and development practitioners aiming to promote climate action through Islamic social finance. Energy waqf emerges not only as a philanthropic tool rooted in Islamic principles but also as a viable strategy for advancing renewable energy adoption and fostering environmentally conscious communities.