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All Journal Media Komunikasi FPIPS
Andi Atrianingsih
Universitas Indonesia Timur
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Enhancing Communication Skill in Lobby, Presentation, and Negotitation via Project-Based Digital Simulation Andi Atrianingsih; Zulkifli Tahir; Muhammad Yahya; Diana Rina
Media Komunikasi FPIPS Vol. 25 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/mkfis.v25i1.106913

Abstract

This study explores the application  of Project-Based Learning (PjBL) based on digital simulation in the learning of the Lobbying, Presentation, and Negotiation Engineering Course, as well as its contribution to  students' interpersonal communication competencies and life skills. Using  a descriptive qualitative approach  with reflexive thematic analysis, data were obtained from 10 group simulation video documents, in-depth interviews, and classroom practical observations. The results showed that the integration of PjBL and digital simulation encouraged improved verbal and nonverbal communication, critical thinking, empathy, and self-management, as well as more confident and strategic communication expressions. The collaborative process strengthens self-expression and critical reflection, which is the foundation of life skills development. The findings confirm that project-based digital simulations are effective as a communication learning strategy, while facilitating the transformation of students' social-cognitive competencies in the digital era.
Co-Authors Diana Rina Muhammad Yahya Zulkifli Tahir