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All Journal Jurnal Multidisiplin Dehasen (MUDE) Jurnal Ilmu Sosial dan Humaniora
Detya Wiryani
Universitas Indonesia Membangun
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Representasi Obsesi Kecantikan Perempuan dalam Film Lampir (2024) Karya Kenny Gulardi Listina Tunggal Dewi; Ridma Meltareza; Detya Wiryani
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11871

Abstract

The purpose of this study is to identify the construction of beauty obsession through narrative and character portrayal, to describe the symbols and visual elements that construct meanings of beauty and power, and to interpret the meanings formed in relation to audience understanding of social pressure and women’s self-image. This study employed a qualitative approach using descriptive-interpretative media text analysis, grounded in Stuart Hall’s theory of representation (1997), which examines meaning at three levels: denotative, connotative, and mythical. Data were collected through audio-visual documentation in the form of repeated observations of the film, as well as literature review, and were analyzed through the stages of identification, interpretation, and contextualization. Data validity was ensured through triangulation of sources, techniques, and time. The findings reveal that beauty obsession is constructed through two complementary character trajectories, namely Mak Lampir as an extreme representation of beauty as a source of existence and Agnes as a representation of beauty insecurity. These constructions are reinforced by systematic visual symbols such as mirrors, lighting contrasts, and color schemes that consistently establish a hierarchy between women who are considered beautiful and those who feel they do not meet such standards. This study concludes that unrealistic beauty standards not only oppress women who fail to attain them, but also destroy those who succeed in achieving them, suggesting that beauty as the sole measure of women’s worth ultimately produces emptiness rather than happiness. These findings provide a reflective contribution for the film industry and audiences in reading the representation of women’s beauty more critically.
Strategi Personal Branding Dedi Mulyadi Sebagai Tokoh Politik Humanis Di Akun Instagram @dedimulyadi71 Hilda Badriyah; Detya Wiryani; Ahmad Taufiq Maulana Ramdan
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 01 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i1.3561

Abstract

Abstract Personal branding strategy of Dedi Mulyadi as a humanist political figure on Instagram @dedimulyadi71 This study analyzes how Dedi Mulyadi uses Instagram to build a humanist political image through consistent visual storytelling, cultural symbols, and direct social engagement. Using a qualitative descriptive method with an interpretative approach, data were gathered from Instagram content analysis and in-depth interviews with followers. Findings reveal that Mulyadi’s empathetic and grounded communication style fosters public trust and reshapes perceptions of political leadership. His strategy highlights the power of authentic narratives in digital political branding. This research contributes to political communication studies and offers practical insights for politicians navigating social media platforms. Keywords: Personal Branding, Humanist Politics, Digital Communication, Political Narative
Co-Authors Ahmad Taufiq Maulana Ramdan Hilda Badriyah Listina Tunggal Dewi Ridma Meltareza