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Management Audit to Assess the Effectiveness of Sales Management at PT. XX Syah, Syafrial
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.799

Background: Companies use marketing management audits to evaluate the effectiveness of their marketing function and determine competitive strategies to maintain their survival. Objective: This report presents a management audit of the marketing function at PT. The aim of this study is to assess the efficacy of the marketing function implementation and identify areas for improvement, in order to provide suggestions and recommendations. The research methodology involves a descriptive qualitative approach using a case study method, which includes observation, documentation, interviews, and questionnaires. The assessment was based on a comparison of criteria, causes, and effects. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. It was found that there are several internal and external factors that could be considered weaknesses for the company.

The Influence of Employee Productivity and Operational Costs on Increasing Revenue PT. Diamond National Iron Industry Medan Syah, Syafrial; Anggeraini, Faulia; Tamba, Dang Panagaman
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1040

This research aims to analyze the impact of employee productivity and operational costs on income growth at PT. Intan National Iron Industry Medan. The study uses multiple linear regression methods with a sample of annual financial reports from the past six years, which have been approved by the company leadership. The motivation for this research stems from fluctuations in income over the years, particularly during the pandemic, where a drastic decline was observed. The income generated was insufficient to cover operational costs, leading to unmet income targets and a lack of management incentives, or even company losses. The results of the study indicate that employee productivity has a positive and significant effect on income, with a T-value of 7.079 (T-value 7.079 > T-table 2.015) and a significance level of 0.000 < 0.05, meaning that Ha is accepted and H0 is rejected. Operational costs also have a significant impact on income, with a T-value of 3.976 (T-value 3.976 > T-table 2.015) and a significance level of 0.000 < 0.05, again leading to the acceptance of Ha and rejection of H0. Furthermore, the combined effect of productivity and operational costs yields an F-value of 34.852 > 4.74 with a significance level of 0.000 < 0.05. These findings demonstrate that both employee productivity and operational costs positively and significantly influence income growth at PT. Intan National Iron Industry Medan.

The Influence of Capital, Labor, and Technology on MSME Performance with the Implementation of Digital Accounting as a Moderating Variable Syah, Syafrial; Rahmawani, Rahmawani; Tanjung, Adetia Azmi
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3499

The purpose of this study is to determine the effect of capital, labor and technology on the performance of MSMEs with the application of digital accounting as a moderating variable. This study was conducted on 100 respondents of MSME owners in Asahan Regency. The analysis of this study uses PLS and NVIVO. The results of this study areFrom the results of the study above, it can be seen that there is an influence between the Capital (X1) and Labor (X2) variables on Y, while the Technology (X3) variable shows that the results have no effect on the MSME Performance variable (Y). The moderation variable, namely Digital Accounting, does not moderate the Capital (X1) and Technology (X3) variables on Y. because the value obtained is above alpha. From the results of NVIVO processing, it can be seen that the application of digital accounting by MSMEs is due to easier use in preparing financial reports.

Digital Economy Transformation and ITS Impact on MSME Productivity in The Post-Pandemic Era Syahputra, Danil; Syah, Syafrial
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1487

The COVID-19 pandemic has fundamentally transformed the global economic landscape, accelerating digital adoption across all business sectors. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which contribute 61.9% to the national GDP and employ 97% of the workforce, have undergone unprecedented digital transformation to survive and thrive in the post-pandemic era. This study aims to comprehensively analyze the impact of digital economy transformation on MSME productivity in Indonesia's post-pandemic landscape, examining both opportunities and challenges while providing strategic recommendations for sustainable growth. This research employs a qualitative methodology through systematic literature review and content analysis of 45 peer-reviewed articles, government reports, and international publications spanning 2020-2024. The study integrates Resource-Based View Theory, Technology Innovation Theory, and Transaction Cost Economics Theory to provide theoretical foundation. Digital transformation has demonstrated significant positive impact on MSME productivity, with studies showing productivity increases of up to 30% and profitability improvements averaging 35% through adoption of e-commerce platforms, digital marketing, and cloud-based management systems. However, challenges persist including limited digital literacy, inadequate infrastructure, and high implementation costs. While digital transformation presents substantial opportunities for MSME growth and competitiveness, successful implementation requires coordinated support from government, private sector, and educational institutions to address existing barriers and ensure inclusive digital economic development.

Management Audit to Assess the Effectiveness of Sales Management at PT. XX Syah, Syafrial
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.799

Background: Companies use marketing management audits to evaluate the effectiveness of their marketing function and determine competitive strategies to maintain their survival. Objective: This report presents a management audit of the marketing function at PT. The aim of this study is to assess the efficacy of the marketing function implementation and identify areas for improvement, in order to provide suggestions and recommendations. The research methodology involves a descriptive qualitative approach using a case study method, which includes observation, documentation, interviews, and questionnaires. The assessment was based on a comparison of criteria, causes, and effects. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. According to the research conducted, it can be inferred that the implementation of the marketing function has not been as effective as desired. It was found that there are several internal and external factors that could be considered weaknesses for the company.

The Influence of Employee Productivity and Operational Costs on Increasing Revenue PT. Diamond National Iron Industry Medan Syah, Syafrial; Anggeraini, Faulia; Tamba, Dang Panagaman
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1040

This research aims to analyze the impact of employee productivity and operational costs on income growth at PT. Intan National Iron Industry Medan. The study uses multiple linear regression methods with a sample of annual financial reports from the past six years, which have been approved by the company leadership. The motivation for this research stems from fluctuations in income over the years, particularly during the pandemic, where a drastic decline was observed. The income generated was insufficient to cover operational costs, leading to unmet income targets and a lack of management incentives, or even company losses. The results of the study indicate that employee productivity has a positive and significant effect on income, with a T-value of 7.079 (T-value 7.079 > T-table 2.015) and a significance level of 0.000 < 0.05, meaning that Ha is accepted and H0 is rejected. Operational costs also have a significant impact on income, with a T-value of 3.976 (T-value 3.976 > T-table 2.015) and a significance level of 0.000 < 0.05, again leading to the acceptance of Ha and rejection of H0. Furthermore, the combined effect of productivity and operational costs yields an F-value of 34.852 > 4.74 with a significance level of 0.000 < 0.05. These findings demonstrate that both employee productivity and operational costs positively and significantly influence income growth at PT. Intan National Iron Industry Medan.

Investment Feasibility Analysis in Developing Medicinal Plant Business as an Economic Diversification Effort in Asahan Regency Rahmawani, Rahmawani; Syah, Syafrial; Tanjung, Adetia Azmi; Anggeraini, Faulia
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3920

This study aims to analyze the feasibility of investment in the development of medicinal plant businesses in Asahan Regency as an effort to diversify the economy. The method used is quantitative research with a descriptive approach, including SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and PESTEL analysis to evaluate external factors that affect the business. In addition, a capital budgeting analysis was carried out using NPV (Net Present Value), PI (Profitability Index), and PP (Payback Period) to determine the feasibility of investment. The results of the SWOT analysis show that Asahan Regency has high natural resource potential and government support, although there are challenges such as limited human resource quality and infrastructure. PESTEL analysis reveals that political stability and positive economic growth support the development of the medicinal plant sector, while environmental risks and policy changes need to be watched out for. The NPV calculation produces a value of around IDR 11,636,364, indicating that this project is profitable at a 10% discount rate. The Profitability Index of 2.5 indicates investment feasibility, and the Payback Period of around 0.67 years (8 months) indicates a short time to reach breakeven. The conclusion of this study is that Asahan Regency is a suitable location for cultivating medicinal plants. Increasing human resource capacity and infrastructure development are essential to maximize investment potential in this sector. This study provides recommendations for stakeholders to improve training for farmers.

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