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All Journal Jurnal Pengabdian kepada Masyarakat Blockchain Frontier Technology (BFRONT)
Shaumiwaty
IAIN Takengon, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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PELATIHAN MEMBANGUN NARASI BRAND UMKM MELALUI STRATEGI DIGITAL STORYTELLING Elizabeth; Shaumiwaty; Elizabeth Elizabeth; Tengku Kespandiar; Shaumiwaty Shaumiwaty; Hermin Nainggolan; Henky Hendrawan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 12 (2026): Mei 2026
Publisher : Bajang Institute

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Abstract: Kegiatan pengabdian kepada masyarakat ini dalam bentuk pelatihan yang bertujuan memberikan pelatihan membangun narasi brand usaha mikro, kecil, dan menengah (UMKM) melalui strategi digital storytelling. Dalam menunjang kegiatan pelatihan dari pengabdian kepada masyarakat ini maka digunakan data sekunder untuk mendukung pemaparan dan bahan materi pelatihan. Hasil pelatihan ini berjalan lancar dan mendalam karena pelatihan ini sangat relevan di era digital, konsumen tidak hanya membeli produk, tetapi membeli narasi brand dan nilai di balik produk yang dijual pelaku usaha mikro, kecil, dan menengah (UMKM). Strategi digital storytelling yang bisa dilakukan pelaku usaha mikro, kecil, dan menengah (UMKM) dalam membangun narasi brand usaha mikro, kecil, dan menengah (UMKM) yaitu menemukan akar cerita, struktur narasi storytelling yang menarik, strategi digital, teknik visual storytelling, dan melibatkan konsumen.
Non Fungible Tokens (NFTs) Marketplaces and Their Economic Implications Semaria Eva Elita Girsang; Shaumiwaty; Muhammad Noval Aryansah; Mario Putra Sanjaya; Marta Rodriguez
Blockchain Frontier Technology Vol. 6 No. 1 (2026): Blockchain Frontier Technology
Publisher : Indonesian Association of Higher Education in Informatics and Computing (APTIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/b-front.v6i1.1060

Abstract

The development of blockchain technology has driven the emergence of Non Fungible Tokens (NFTs) as unique digital assets traded through specialized marketplaces, forming a new digital economic ecosystem. Despite the rapid growth of the NFTs market, issues such as price volatility, the dominance of speculative activities, and uncertainty regarding long-term economic value remain insufficiently understood in academic studies. This research aims to analyze the role of NFTs marketplaces in shaping the economic value of digital assets, identify the factors influencing NFTs price dynamics, and evaluate the economic implications of the NFTs market for creators, investors, and marketplace platforms. This study employs an empirical quantitative approach by utilizing NFTs transaction data obtained from the OpenSea API, NonFungible.com, and CryptoSlam. The variables analyzed include NFTs prices, trading volume, liquidity, creator reputation, rarity score, and asset category. Data analysis is conducted using statistical and econometric methods to identify price determinants and market dynamics. The results indicate that NFTs values are significantly influenced by scarcity levels, creator reputation, asset utility, and the visibility provided by marketplaces. Marketplaces play a crucial role in shaping liquidity and market expectations, but they also contribute to increased volatility and speculative tendencies. This study concludes that the NFTs market has the potential to generate real economic value, yet it continues to face risks related to speculation and instability. These findings contribute theoretically to the digital economics literature and provide practical implications for the development of a more sustainable NFTs ecosystem.
Co-Authors Elizabeth Elizabeth Elizabeth Henky Hendrawan Hermin Nainggolan Kespandiar, Tengku Mario Putra Sanjaya Marta Rodriguez Muhammad Noval Aryansah Semaria Eva Elita Girsang Shaumiwaty Shaumiwaty