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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Syntax Transformation Komitmen : Jurnal Ilmiah Manajemen International Journal of Education, Social Studies, And Management (IJESSM) AJAD : Jurnal Pengabdian kepada Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Multidisciplinary Science Journal of Innovation Research and Knowledge Proceeding Applied Business and Engineering Conference Proceeding International Applied Business and Engineering Conference Innovative: Journal Of Social Science Research JIPITI: Jurnal Pengabdian kepada Masyarakat
Kespandiar, Tengku
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Analisis Strategi Pemasaran dalam Upaya Meningkatkan Minat Pembelian PT. Emma Tour and Travel Tengku Kespandiar
Jurnal Syntax Transformation Vol 3 No 01 (2022): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v3i1.499

Abstract

This study aims to identify and analyze: (1) The marketing strategy applied by PT. Emma Tour And Travel in an effort to increase purchase interest, (2) Buying interest analysis at PT. Emma Tours And Travels. (3) the obstacles faced by PT. Emma Tours And Travels. This study uses a qualitative descriptive method is a survey research, because this research provides a clear and systematic description of the marketing strategy of PT. ocean star space tour and travel Banjarmasin. and research methods documentation, observation, interviews. Based on the results of the research on the 4P Marketing Strategy (Product, Price, Place, Promotion) in increasing consumer buying interest implemented by PT. Emma Tour And Travel Malang uses a strategy that is on products, prices, promotions, and places. And the results of the study found that the average reason for consumers to make purchases at PT. Emma Tour And Travel Malang is because of the price, and the service provided. This identifies the leaders in order to understand what can increase purchase intention in order to pay more attention to these variables
Network Society: Digital Empowerment or Disempowerment Ira Patriani; Hastin Trustisari; Sih Parmawati; Trinandari Prasetyo Nugrahanti; Tengku Kespandiar
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 1 : Al Qalam (Januari 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i1.1795

Abstract

New skills and avenues for participation and self-expression in a connected society are made possible by ICT. Digital empowerment refers to the multi-step process of gaining access to better networking, communication, and collaboration opportunities and boosting the competency of individuals and communities so that they can play an influential role in society as a result of these developments. in the modern age of information. The goal of this essay is to investigate the relationship between inequality of participation and the degree to which individuals are empowered or disempowered in network society governance systems. A qualitative critical secondary data analysis was performed, in which published data and communication theory were used. This analysis contends that questions of the relationship between democracy and democratization and the role of computer-mediated communication in political communication are at the heart of the Digital Divide. The current Digital Gap is anticipated to add to structural disparities in political involvement as the role of ICT systems in political communication expands. As much as this inequality works against democracy and the political empowerment of some, it also creates chances for greater political participation by others. That raises questions about the social strata best positioned to profit from the coming networked society's electronic administration.
THE EVOLUTION OF HUMAN RESOURCE MANAGEMENT: THE NECESSITY OF FACING THE INDUSTRIAL REVOLUTION 4.0 Syech Idrus; Jihan Jihan; Akhmad Setyo Rahman; Deddy Novie Citra Arta; Tengku Kespandiar
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.23726

Abstract

The management of human resources in today's organizations presents a challenge from a strategic perspective. In order to successfully usher in the era of the Industrial Revolution 4.0, it is essential to realign the new business culture with the empowerment of behavior and performance that is required as part of the individual and organizational learning process. The purpose of this study is to investigate how human resource management has developed in response to Industry 4.0. This research is qualitative, and it employs a qualitative approach in conjunction with a descriptive methodology. The findings of the study indicate that human resource management is a strategic partner for organizations, which in turn generates optimism within those organizations in light of the fourth industrial revolution and VUCA. This study investigates the various epochs in the development of HRM, beginning with personnel management and moving on to human resource management and finally human capital management.
Perceptions of Trust Digital Payments as A Reduction of Corruption and Use of Fake Money on User Satisfaction of Non-Bank (Digital Payment Applications in Kota Pekanbaru) Halim Dwi Putra; A.Malik; Tengku Kespandiar
International ABEC Vol. 2 (2022): Proceeding International Applied Business and Engineering Conference 2022
Publisher : International ABEC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.224 KB)

Abstract

This research is a research on the use of digital payments in non-bank digital payment applications such asOVO, Gopay and DANA which is viewed from the perspective of users in the city of Pekanbaru. The purpose of thisstudy was to determine the level of public trust and satisfaction with non-bank private applications for digital paymentsin the city of Pekanbaru, to find out the success of the Indonesian government's program in promoting the NationalNon-Cash Movement (GNNT) in the city of Pekanbaru, to determine the level of public understanding of digitalpayments. From non-bank applications in the city of Pekanbaru, Knowing the spread of digital payments in the city ofPekanbaru. GNNT can reduce the use of counterfeit money and OTT Actions (Operation Catch Hands) Theimplementation of hand arrest operations (OTT) is one of the strategies used by the Corruption EradicationCommission (KPK) to crack down on corruption cases in Indonesia. The contribution of this research to thedevelopment of the marketing concept of digital payments made by non-bank publishers who allegedly received publictrust in using the National Non-Cash Movement (GNNT) to succeed even though it is not from a bank whose data baseof incoming and outgoing money can be tracked digitally. The results of the research carried out are through the resultsof data analysis using linear regression analysis it can be seen that Perceived Value and Trust have an effect onConsumer Satisfaction, where the effect is significant. The results of the analysis show that the effect is partiallyPerceived Value (X1) on Consumer Satisfaction (Y1) is 0.263 or 26.3%, and the effect is partially Trust (X2) onConsumer Satisfaction (Y1) is 0.246 or 24.6%, thus the hypothesis which states that Perceived Value and Trust havea significant effect on Consumer Satisfaction proven or acceptable. This research is in line with the research beforewhich states that Perceived Value and Trust has a positive relationship with Customer Satisfaction. This result is alsosupported which states that the perception of quality, and, trust, through commitment affect customer loyalty whichpreviously met customer satisfaction.
Internationalization of MSME through Property Rights: A Study Case of Food Stall Tengku Kespandiar; Sudarmiatin Sudarmiatin; Imam Mukhlis
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 3 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.174 KB) | DOI: 10.55324/ijoms.v2i3.351

Abstract

The purpose of this study is to find out the internationalization of MSMEs from a review of property rights in case studies of simple food stalls. The data collection method was carried out qualitatively through field observations, interviews and documentation in the process of interviewing 3 informants. The sampling technique in this study is quota sampling. The data analysis technique used in this study is descriptive analysis and explorative analysis and then processed using the Atlas qualitative data analysis tool. The results of this study support the internationalization of Simple Restaurants, because there are several indicators of innovation, business environment, and internationalization that can influence the internationalization process of Simple Dining Stalls to fulfill the desired desires. This indicates that the process was successful.
The Analysis of Determinant Factors Intention to Use Video Streaming: Study Case Customer of Goplay Tengku Kespandiar; Sudarmiatin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.942

Abstract

The development of the internet, one of which is in the world of entertainment with the emergence of streaming video on demand (SVOD) services, marks the entry into the era of digitalization 4.0. SVOD is an interactive television service that can be watched via the internet. SVOD is one of the forms of entertainment that is increasingly in demand by the public, especially young people. One of the SVOD services that has recently appeared is GoPlay. GoPlay is an application that provides streaming video on demand services, which is similar to other streaming applications. GoPlay is an application launched from Indonesia that was released by a well-known platform in Indonesia, namely GoJek. However, GoPlay has not been able to compete with several other platforms in terms of the number of users. Broadly speaking, there are several competitors that GoPlay cannot compete with in terms of the number of users, namely Netflix, Disney+ Hotstar, and Viu. This phenomenon explains why this research aims to increase the number of GoPlay application users. There are nine hypotheses to be tested in this study. Data will be analyzed using the Structural Equation Model (SEM) with the SMARTPLS 3.2.9 tool. The results of this study show that compatibility has a positive influence on perceived ease of use, relative advantage has a positive influence on perceived usefulness, accessibility has a positive influence on perceived ease of use, and also perceived ease of use, perceived usefulness, and perceived safety have a positive influence on attitude, while perceived performance risk has a negative influence on attitude. And the results of this study indicate that attitude has a positive influence on the intention to use the GoPlay application.
The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products Luh Komang Candra Dewi; Ni Luh Kardini; Yunidyawati Azlina; Tengku Kespandiar; Eka Kurnia Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.954

Abstract

The purpose of this study is to analyze the effect of country image and beauty vlogger reviews on purchase intention, analyze whether beauty vlogger reviews have an effect on purchase intention and analyze whether country image and beauty vlogger reviews have an effect on purchase intention. This research will be conducted to analyze the effect of country image and Beauty vlogger review on Purchase Intention of Korean cosmetics consumers on the Althea.kr website. The survey will be shared via the comments column on Veronica Ong's video channel. Using a web survey via Google form. In recent years, web surveys have been used to collect respondent data for academic research as well as authors sharing surveys online on forums discussing the Althea.kr site, researchers posting survey messages in the comments column by providing a link to beauty vlogger Veronica Ong's video. The conclusion from this study is that country image has a significant effect on purchase intention, beauty vlogger reviews have a significant effect on purchase intention and together country image and beauty vlogger review have a significant effect on purchase intention of Korean cosmetic products. In terms of country image, in this study country image shows significant results on the purchase intention of cosmetic products from South Korea. Here Althea.kr has described products from South Korea and reflects the characteristics of South Korea as a developed country in the field of cosmetics.
The Influence of Service Quality, Customer Value and Customer Expectations on Customer Satisfaction of Commuter Line Train Services Ratnawita Ratnawita; Bord Nandre Aprila; Abdurohim; Eki Candra; Tengku Kespandiar
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1035

Abstract

The purpose of this study is to ascertain how customer happiness among users of commuter trains is influenced by customer expectations, customer value, and service quality. Multiple linear regression has been employed as the analytical technique. The distribution of questionnaires is the primary method of data gathering in this quantitative study. Accidental sampling is the method employed. Participants in this study were commuter service users from Jabodetabek. Between September and October of 2022, this study was carried out at a number of commuter train starting points, transit stations, and terminating points. Accidental sampling was the method used in this investigation. Questionnaires are distributed to gather this data. The customer expectation variable has no impact on customer satisfaction for consumers of the Jabodetabek commuter rail service, according to the research findings. Customers of the Jabodetabek commuter train service are significantly more satisfied when the customer value variable is taken into account. Customers who utilize the Jabodetabek commuter train service are significantly more satisfied when the service quality variable is taken into account. Consumer happiness is significantly influenced simultaneously by customer expectations, customer value, and service quality.
The Influence of Price, Product Quality and Promotion on Customers Purchase Intention of Pasteurized Milk Products Frans Sudirjo; Tengku Kespandiar; Agus Nurofik; Septianti Permatasari Palembang; Miranti Pradipta Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1109

Abstract

This study uses the multiple linear regression method using the SPSS 20 application. Results of the equation Y = - 5.130 + 0.249X1 + 0.747X2 + 0.409X3 for multiple linear regression. There is a partial effect of product quality (X1) on consumer buying interest, according to the findings of the t-test on the product quality variable (X1) (t-count value of 5.220 > t-table value of 1.992). (Y). There is a somewhat significant influence of promotion on consumer buying interest, as indicated by the promotion variable's (X2) t-count value of 7,379 > t-table 1,992. (Y). There is a relationship between the price of pasteurized milk and consumer purchasing interest, as indicated by the price variable (X3) having a t-count value of 2,304 > t-table 1,992. (Y). Partly, and the results of the F test show that there is an effect of product quality (X1), promotion (X2), and price (X3) of milk on consumer buying interest (Y) at the same time (f-count value of 170.823 > f-table 2.73). (simultaneously).
The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products Taat Kuspriyono; Tengku Kespandiar; Helmi Ali; Hilarius Wandan; Wa Ode Nur Ainun
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1166

Abstract

This study intends to examine how celebrity endorsing and advertising attraction affect customer interest in purchasing cosmetic products. This study is quantitative in nature. Using a purposive sample approach, 100 respondents made up the study's population. Interviews and questionnaires are two common data collecting methods. A Likert scale was used to assess the instruments used to collect data on the variables X1 (Ad Attractiveness), X2 (Celebrity Endorser), and Y (Purchase Intention). The findings of this study suggest that the factors of advertising allure and celebrity endorsers significantly influence consumer interest in making purchases. In the coefficient of determination test, the dependent variable (purchase intention) is influenced by 77% of the independent factors (advertising attractiveness and celebrity endorsement). While additional factors not included in this regression analysis may have an impact on as much as 23%.
Co-Authors Abdul Malik Abdurohim Abdurohim Agnes Arum Budiana, Agnes Arum Agus Nurofik Akhmad Setyo Rahman Arifai Ilyas Azlina, Yunidyawati Bahtiar Efendi Bord Nandre Aprila Citra Arta, Deddy Novie Dhety Chusumastuti Diawati, Prety Donny Dharmawan Eka Kurnia Saputra Eki Candra Elizabeth Endah Pujiastuti Erna Erna, Erna Esti Nur Wakhidah Faizatul Fajariah Fajri, Muhammad Iqbal Fani Sartika Frans Sudirjo Hamzah, Ramadhani Hastin Trustisari Helmi Ali Heny Herawati Hilarius Wandan Imam Mukhlis Indri Astuti Ira Patriani Irwansyah Rezeki, Syailendra Reza Ita Nurcholifah Jati, prihatina Jihan Jihan Judijanto, Loso Karundeng, Deby Rita Kus Yunanto, Mohammad Luh Komang Candra Dewi Miranti Pradipta Utami Misrofingah Mokhamad Arwani Musran Munizu Nengsih, Widya Ni Luh Kardini Nur Alam Permadi, Indra Pretti Ristra Purwanti Putra, Halim Dwi Ramayanti Sinaga, Herty Ratnawita Ratnawita Septianti Permatasari Palembang SETIAWAN JODI, I WAYAN GEDE ANTOK Sih Parmawati SILVIA EKASARI Sudarmiatin Sukirman Sukirman Syailendra Reza Irwansyah Rezeki Syech Idrus Taat Kuspriyono, Taat Teguh Setiawan Wibowo Trinandari Prasetyo Nugrahanti Umi Setyorini Violin, Vivid Wa Ode Nur Ainun Wardana, Miko Andi Wenny Desty Febrian Febrian ZA, Saida Zainurossalamia