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All Journal Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM)
Elizabeth Elizabeth
Universitas Budi Luhur, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Role of Social Marketing in Supporting Sustainability Marketing Moh Samsul Arifin; I Wayan Gede Antok Setiawan Jodi; Edi Arisandi; Tengku Kespandiar; Elizabeth Elizabeth
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.959

Abstract

Technological developments have given rise to many new types of marketing. One of these is sustainable marketing. Sustainable marketing is not just about selling products or services, but also about how those products or services are developed, produced, and distributed in a responsible and sustainable manner. The purpose of this research is to understand the role of social marketing in supporting sustainability marketing. The research analysis in this study employed a descriptive theoretical approach. To support the theoretical explanations in this study, secondary data was obtained from books, e-books, and other relevant sources as reference materials. The research findings indicate that the role of social marketing in supporting sustainability marketing can shift consumer behavior toward a more pro-environmental and pro-social direction, increase awareness of sustainability issues, create long-term socio-economic value, and strengthen business commitment to sustainable development goals.
Green Marketing Study Analysis in Comprehensive Business Strategy Hendri Rudiawan; Tengku Kespandiar; Surya Bakti; Elizabeth Elizabeth; Halim Dwi Putra
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.969

Abstract

A green marketing business strategy is a marketing approach that integrates environmental concerns into all aspects of a business, such as product, pricing, promotion, and distribution. It offers environmentally friendly products or services to build a positive brand image, consumer loyalty, and differentiation through the use of sustainable materials, low-pollution production processes, transparent promotions, recycling programs, and environmental partnerships. The purpose of this study is to analyze and examine green marketing in comprehensive business strategy. The research method in this study uses qualitative research and secondary data, such as books and journals, to answer the analysis of green marketing studies in comprehensive business strategies. The research results show that green marketing is a comprehensive business strategy that integrates environmental sustainability principles into the entire marketing process. To implement an effective green marketing strategy, companies can conduct an internal environmental analysis, clear goal setting, innovative product and process development, and transparent communication.
PELATIHAN MEMBANGUN NARASI BRAND UMKM MELALUI STRATEGI DIGITAL STORYTELLING Elizabeth; Shaumiwaty; Elizabeth Elizabeth; Tengku Kespandiar; Shaumiwaty Shaumiwaty; Hermin Nainggolan; Henky Hendrawan
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 12 (2026): Mei 2026
Publisher : Bajang Institute

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Abstract

Abstract: Kegiatan pengabdian kepada masyarakat ini dalam bentuk pelatihan yang bertujuan memberikan pelatihan membangun narasi brand usaha mikro, kecil, dan menengah (UMKM) melalui strategi digital storytelling. Dalam menunjang kegiatan pelatihan dari pengabdian kepada masyarakat ini maka digunakan data sekunder untuk mendukung pemaparan dan bahan materi pelatihan. Hasil pelatihan ini berjalan lancar dan mendalam karena pelatihan ini sangat relevan di era digital, konsumen tidak hanya membeli produk, tetapi membeli narasi brand dan nilai di balik produk yang dijual pelaku usaha mikro, kecil, dan menengah (UMKM). Strategi digital storytelling yang bisa dilakukan pelaku usaha mikro, kecil, dan menengah (UMKM) dalam membangun narasi brand usaha mikro, kecil, dan menengah (UMKM) yaitu menemukan akar cerita, struktur narasi storytelling yang menarik, strategi digital, teknik visual storytelling, dan melibatkan konsumen.
Co-Authors Edi Arisandi Elizabeth Halim Dwi Putra Hendri Rudiawan Henky Hendrawan Hermin Nainggolan I Wayan Gede Antok Setiawan Jodi Kespandiar, Tengku Moh Samsul Arifin Shaumiwaty Shaumiwaty Shaumiwaty Surya Bakti