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Hersusetiyati Hersusetiyati
Universitas Sangga Buana YPKP
Economics, Econometrics & Finance

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THE ROLE OF TRAINING AND DEVELOPMENT OF GEN-Z EMPLOYEES IN IMPROVING SERVICE QUALITY AT PT JRX POOL & CAFÉ BANDUNG CITY Muhammad Dadi Priadi; Inka Hermando Batubara; Hersusetiyati Hersusetiyati; Nurhaeni Sikki; Livy Putrikita Gemellia
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.437

Abstract

This study aims to analyze the role of training and development of Gen-Z employees in improving service quality at PT JRX Pool & Café. Employee training and development is a key factor in improving skills, work efficiency, and professionalism, especially for Gen-Z employees who have unique characteristics in the world of work. This research uses descriptive qualitative methods with data collection techniques through observation, interviews, and documentation. The results show that training at PT JRX Pool & Café is still limited, with only one implementation in the last three years, as well as retraining which is still in the planning stage. In addition, cross-functional training and creativity programs have not been formally implemented, although there are informal initiatives in some departments. In terms of development, the study found that performance evaluations are conducted regularly through self-assessment and supervisor appraisals. However, there are still challenges in work discipline, absenteeism, and employee initiative in contributing to service innovation. The service quality of Gen-Z employees at PT JRX Pool & Café is considered quite good, but there are still some obstacles in the aspects of reliability, responsiveness, and empathy towards customers. The conclusion of this study confirms that more structured and continuous training and development is urgently needed to improve service quality and customer satisfaction. Companies need to improve training methods to better suit Gen-Z characteristics, including technology-based approaches, real case simulations, and continuous evaluation to ensure service standards remain optimal.
THE EFFECT OF THE USE OF QRIS DIGITAL PAYMENTS ON THE PURCHASE DECISION OF BUSINESS ADMINISTRATION STUDENTS OF SANGGA BUANA UNIVERSITY YPKP BANDUNG Barick Ahmad Setiawan; Yuyu Yunengsih; Karmilah Karmilah; Audita Setiawan; Hersusetiyati Hersusetiyati
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.448

Abstract

This study was conducted to determine the effect of the use of QRIS digital payments on purchasing decisions at Business Administration Students of Sangga Buana University YPKP Bandung. The purpose of this study was to determine how much influence it has. This study uses a quantitative method with a descriptive associative research type, sampling was carried out using a non-probability sampling method with a simple random sampling type. The number of relevant respondents according to the criteria was 97 people. The data analysis techniques used were descriptive analysis and simple linear regression analysis. The results of the simple regression analysis obtained a constant number value of 22.642 while the regression coefficient value was 0.330, so it can be interpreted that the constant value of the QRIS digital payment variable is 0 (constant), and the purchasing decision variable is 22.642. The regression coefficient value says that the QRIS digital payment variable has a positive influence on the purchasing decision variable. The magnitude of the influence of QRIS digital payments on purchasing decisions is 19.7%, it can be interpreted that as much as 19.7% of the purchasing decisions of Sangga Buana University YPKP Bandung students are influenced by QRIS digital payments.
ANALYSIS OF THE IMPACT OF ERP IMPLEMENTATION ON PROCESS OPTIMIZATION GLOBAL MARKETING AND SALES AT PT SINKONA INDONESIA LESTARI Hersusetiyati Hersusetiyati; Rian Nanda Nugraha; Muhammad Algunadi; Bambang Susanto
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.449

Abstract

This research aims to analyze the implementation of the Enterprise Resource Planning (ERP) system at PT Sinkona Indonesia Lestari in the Marketing and International Sales unit. The implementation of ERP is expected to improve operational efficiency and provide better services to consumers, ultimately generating added value and maximizing benefits for all company stakeholders. This study employed a qualitative research method with an interactive qualitative approach. Data were collected through interviews, observations, and documentation studies. The results indicate that the ERP system implementation at PT Sinkona Indonesia Lestari has been running well. The ERP system helps in completing tasks, improving information quality, unifying the company's units, and optimizing operational performance. These findings are supported by interview data from key informants regarding ERP implementation, success factors, and employee adaptation to the ERP system. In conclusion, the implementation of ERP positively impacts the effectiveness and efficiency of the marketing and international sales unit's operations.
THE EFFECT OF BRAND AWARENESS AND PRODUCT QUALITY ON CONSUMER LOYALTY TO JNC SNACK FOOD PRODUCTS COOKIES IN BANDUNG CITY Define Haifa Rahmaeni; Ine Aprianti; Pupi Indriati Zaelani; Hersusetiyati Hersusetiyati
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.514

Abstract

JNCCookies faces challenges in maintaining revenue stability outside of seasonal periods. The  preliminary survey results indicate that consumer brand awareness of JNC Cookies is relatively low  and that the product quality has not fully met consumer satisfaction, thereby affecting consumer  loyalty.This study aims to analyze the influence of brand awareness and product quality on consumer  loyalty using a qualitative method quantified through a descriptive and verificative approach involving  100 respondents. The novelty of this research lies in its focus on the relationship between brand  awareness and product quality toward consumer loyalty at JNC Cookies, which has not been  extensively studied specifically within the handmade cookie industry in Bandung City.The findings  reveal that both brand awareness and product quality have a effect on consumer loyalty, both partially  and simultaneously. These results emphasize that both factors play an essential role in building long term consumer loyalty.Based on these findings, JNC Cookies is recommended to strengthen its  marketing strategies through more intensive promotions, building a strong brand identity, and creating  unique product characteristics that differentiate it from competitors in order to foster stronger and more  sustainable consumer loyalty.
Co-Authors Audita Setiawan Bambang Susanto Barick Ahmad Setiawan Define Haifa Rahmaeni Ine Aprianti Inka Hermando Batubara Karmilah Karmilah Livy Putrikita Gemellia Muhammad Algunadi Muhammad Dadi Priadi Nurhaeni Sikki Pupi Indriati Zaelani Rian Nanda Nugraha Yuyu Yunengsih