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Nurhaeni Sikki
Universitas Sangga Buana YPKP
Economics, Econometrics & Finance

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THE ROLE OF TRAINING AND DEVELOPMENT OF GEN-Z EMPLOYEES IN IMPROVING SERVICE QUALITY AT PT JRX POOL & CAFÉ BANDUNG CITY Muhammad Dadi Priadi; Inka Hermando Batubara; Hersusetiyati Hersusetiyati; Nurhaeni Sikki; Livy Putrikita Gemellia
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.437

Abstract

This study aims to analyze the role of training and development of Gen-Z employees in improving service quality at PT JRX Pool & Café. Employee training and development is a key factor in improving skills, work efficiency, and professionalism, especially for Gen-Z employees who have unique characteristics in the world of work. This research uses descriptive qualitative methods with data collection techniques through observation, interviews, and documentation. The results show that training at PT JRX Pool & Café is still limited, with only one implementation in the last three years, as well as retraining which is still in the planning stage. In addition, cross-functional training and creativity programs have not been formally implemented, although there are informal initiatives in some departments. In terms of development, the study found that performance evaluations are conducted regularly through self-assessment and supervisor appraisals. However, there are still challenges in work discipline, absenteeism, and employee initiative in contributing to service innovation. The service quality of Gen-Z employees at PT JRX Pool & Café is considered quite good, but there are still some obstacles in the aspects of reliability, responsiveness, and empathy towards customers. The conclusion of this study confirms that more structured and continuous training and development is urgently needed to improve service quality and customer satisfaction. Companies need to improve training methods to better suit Gen-Z characteristics, including technology-based approaches, real case simulations, and continuous evaluation to ensure service standards remain optimal.
IMPACT OF SERVICE QUALITY AND DIGITAL MARKETING ON SALES GROWTH OF CREATIVE ENTERPRISES Nurhaeni Sikki; Najmi Ihwani; Dadi Priadi
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.452

Abstract

This study investigates the impact of service quality and digital marketing on sales growth in creative enterprises, with a case study of the Kisah Hari Bandung start-up. The research aims to identify how these factors influence the achievement of sales targets and overall business performance. A quantitative survey method was applied with 99 respondents selected from a population of 4,224 consumers using probability sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression. The findings reveal that service quality and digital marketing both have a positive and significant effect on sales growth, either individually or simultaneously. Together, these variables contribute 71.8% to sales growth, while the remaining proportion is influenced by other factors not examined in this study. The results highlight the importance of quality service delivery and effective digital marketing strategies for creative business sustainability.
OPTIMIZING THE MARKETING MIX TO ENHANCE THE COMPETITIVENESS OF FRESHWATER FISH HATCHERIES Nurhaeni Sikki; Atventus Nainggolan; Ratna Deli Sari; Huda Binti Ibrahim
Multifinance Vol. 4 No. 1 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v4i1.453

Abstract

This study analyzes the optimization of the marketing mix to improve the competitiveness of freshwater fish hatcheries, with a case study of Haji Aep’s hatchery in Warung Jambe Village, Karang Tengah District, Cianjur. The research aims to identify the strengths and weaknesses of existing marketing strategies and formulate alternative strategies to enhance competitiveness. The study applied a qualitative descriptive approach supported by SWOT analysis to examine internal and external factors. Data were collected through observation, interviews, and documentation. The results indicate that product quality, pricing strategy, distribution channels, and promotional activities play a crucial role in strengthening competitiveness. The findings further suggest that collaboration with local communities, government support, and market expansion are essential for sustaining business growth. This research concludes that optimizing the marketing mix can significantly increase the market competitiveness of freshwater fish hatchery enterprises.
THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE AT PT JOYCI NUSANTARA CEMERLANG Nandita Melta Daughter; Fitria Lilyana; Nurhaeni Sikki
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.516

Abstract

PT Joyci Nusantara Cemerlang is a company engaged in the food industry, specifically in the production of dry cookies. In its production process, employees play an important role in maintaining product quality and ensuring smooth operations. However, based on pre-survey results and interviews, it was found that the compensation received by employees did not fully meet the Bandung Regency Minimum Wage Standard, along with a decline in performance in several aspects. This study aims to analyze the effect of compensation on employee performance. The research method used is a qualitative approach quantified into quantitative data. Data were collected through questionnaires distributed to 50 respondents and analyzed using descriptive analysis, simple linear regression test, correlation coefficient, determination, and t-test. The results show that compensation falls into the “Fair” category with an average score of 3.02, while employee performance is also in the “Fair” category with an average score of 3.19. Partially, compensation has an effect on employee performance with a t-value of 4.537 > t-table value of 1.677 and a significance level of 0.000. The coefficient of determination (R²) of 0.300 indicates that compensation contributes 30% to employee performance, while the remaining 70% is influenced by other factors not examined in this study.
Co-Authors Atventus Nainggolan Fitria Lilyana Hersusetiyati Hersusetiyati Huda Binti Ibrahim Inka Hermando Batubara Livy Putrikita Gemellia Muhammad Dadi Priadi Muhammad Dadi Priadi Najmi Ihwani Nandita Melta Daughter Ratna Deli Sari