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All Journal Multifinance Toplama Journal of Community Service (Abdisci)
Pupi Indriati Zaelani
Universitas Sangga Buana YPKP
Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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UTILIZING SURPLUS GEDONG GINCU MANGOES AS CHIPS TO IMPROVE FAMILY ECONOMIES IN JEMBARWANGI VILLAGE Nurhaeni Sikki; Hersusetiyati; Pupi Indriati Zaelani; Ratna Deli Sari; Ajeng Nisa Kusuma; Wisnu Wijaya; Cantika Dea Nurlaela Putri; Najmi Ihwani; Ahmad Muzakki; Salas Iqbal Maulana
Jurnal Abdisci Vol 1 No 11 (2024): Vol 1 No 11 Tahun 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v1i11.446

Abstract

This community service activity (PKM) was conducted in Jembarwangi Village, Tomo Subdistrict, Sumedang Regency, West Java, known for its cultivation of the exotic Indonesian fruit, Gedong Gincu mango. The village faces significant challenges during the harvest season. When the harvest is abundant, mangoes that do not meet export market criteria (grade Ab1) or local market criteria (grade Ab2) accumulate and rot, potentially harming the environment. To address this issue and boost the local economy, the Community Service Program (KKN) introduced the idea of processing these mangoes into value-added products, namely Gedong Gincu mango chips. However, after the KKN program ended, the activities ceased as the community still required ongoing support. Universitas Sangga Buana YPKP Bandung, supported by the PKM Program from Hibah Bima Dikti 2024, is aiding Jembarwangi Village to market the Gedong Gincu mango chips produced and generate significant profits. The methods used include direct demonstrations of mango chip-making techniques, interactive discussions, and practical training with the local community. The results showed high enthusiasm from the residents, but further support is needed to achieve the desired outcomes. The results of this training are detailed in the article titled "Utilizing Surplus Gedong Gincu Mangoes as Chips to Improve Family Economies in Jembarwangi Village."
DIGITAL NARRATIVES ON SOCIAL MEDIA AS AN INSTRUMENT FOR LOCAL CULTURAL PRESERVATION: A DIGITAL CULTURAL COMMUNICATION APPROACH Pupi Indriati Zaelani; Alin Yulianti; Ahmad Muzakki
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.501

Abstract

This study examines the role of digital narrative as an instrument for preserving local culture in the midst of the challenges of globalization and digitalization. The focus of the study is the Instagram account @pesona.indonesia, which is managed by the Ministry of Tourism and Creative Economy of the Republic of Indonesia, as a medium for tourism and cultural promotion. Through a qualitative approach with a content analysis method, this study describes the form of digital narrative, analyzes the integration of local cultural values, and assesses the contribution of audience interaction in cultural preservation. The results of the study show that the digital narrative on the @pesona.indonesia account is built through a combination of cinematic visual storytelling and the use of distinctive, persuasive, and informative language. Content such as Gelar Melayu Serangpun, Kamist Toraja, and the Sabang–Merauke narrative are evidence of how visual elements, texts, and cultural symbols combine to form captivating representations and create emotional attachment. The integration of local cultural values, such as collectivity, togetherness, and identity, is carried out authentically and contextually through the visualization of traditions, arts, culinary, and customs, complete with explanations of their meanings and philosophies. Furthermore, audiences play an active role in preserving culture through high levels of engagement (likes, comments, shares), the formation of user-generated content (UGC), and the potential for collaboration. These interactions not only expand the reach of cultural messages but also create spaces for dialogue and collective participation. Theoretically, this study enriches the study of digital cultural communication, while practically, providing strategic recommendations for social media managers and communication practitioners in designing engaging digital content while strengthening national cultural identity.
THE EFFECT OF BRAND AWARENESS AND PRODUCT QUALITY ON CONSUMER LOYALTY TO JNC SNACK FOOD PRODUCTS COOKIES IN BANDUNG CITY Define Haifa Rahmaeni; Ine Aprianti; Pupi Indriati Zaelani; Hersusetiyati Hersusetiyati
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.514

Abstract

JNCCookies faces challenges in maintaining revenue stability outside of seasonal periods. The  preliminary survey results indicate that consumer brand awareness of JNC Cookies is relatively low  and that the product quality has not fully met consumer satisfaction, thereby affecting consumer  loyalty.This study aims to analyze the influence of brand awareness and product quality on consumer  loyalty using a qualitative method quantified through a descriptive and verificative approach involving  100 respondents. The novelty of this research lies in its focus on the relationship between brand  awareness and product quality toward consumer loyalty at JNC Cookies, which has not been  extensively studied specifically within the handmade cookie industry in Bandung City.The findings  reveal that both brand awareness and product quality have a effect on consumer loyalty, both partially  and simultaneously. These results emphasize that both factors play an essential role in building long term consumer loyalty.Based on these findings, JNC Cookies is recommended to strengthen its  marketing strategies through more intensive promotions, building a strong brand identity, and creating  unique product characteristics that differentiate it from competitors in order to foster stronger and more  sustainable consumer loyalty.
Co-Authors Ahmad Muzakki Ajeng Nisa Kusuma Alin Yulianti Cantika Dea Nurlaela Putri Define Haifa Rahmaeni Hersusetiyati Hersusetiyati Hersusetiyati Ine Aprianti Najmi Ihwani Nurhaeni Sikki Ratna Deli Sari Salas Iqbal Maulana Wisnu Wijaya