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All Journal Jurnal Ekbis (Ekonomi & Bisnis) Multifinance
Erika Nurmartiani
Universitas Sangga Buana YPKP
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALYSIS OF DOLL PRODUCT QUALITY CONTROL USING STATISTICAL QUALITY CONTROL (SQC) METHODS AT PT AURORA WORLD CIANJUR Santo Dewatmoko; Erika Nurmartiani; Muhamad Arief Ramdhany
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.489

Abstract

This study analyzed the doll quality control system at PT Aurora World Cianjur, which uses the Statistical Quality Control (SQC) method. Results show that tears (37.34%) and basting stitching (35.47%) are the two most dominant production defects, collectively accounting for 72.82% of all defects. Data were collected with check-sheets, while Pareto diagrams identified defect priorities, p-charts evaluated process stability, and fishbone diagrams diagnosed root causes. The most significant finding was that the production process became unstable in May, with the defect rate reaching 0.1536 well above the control limit. Operator skills, material quality, work methods, and environmental conditions were identified as the main contributing factors. Focused improvements are recommended: operator training, material standardization, SOP implementation, and work environment optimization. Consistently addressing these human, method, environment, and material factors is expected to significantly reduce defect rates and enhance export competitiveness.
PENGARUH CITRA MEREK PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KONSUMEN GEOFF MAX DI KOTA BANDUNG) Erika Nurmartiani; Muhammad Fahrulrozy
Jurnal Ekbis (Ekonomi & Bisnis) Vol. 12 No. 1 (2024): Juni 2024
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/ekbis.v12i1.1652

Abstract

The local fashion industry has faced increasingly intense competition post-pandemic, pushing players to innovate to maintain competitiveness. Geoff Max, a local fashion brand founded in Bandung in 2013 and focused on the youth market, has become one of the well-known brands in Indonesia. However, sales at its offline store in Bandung have declined over the past three years. This study aims to analyze the influence of brand image on purchasing decisions for Geoff Max products in Bandung. Involving 100 respondents through simple random sampling, this research uses quantitative methods, including validity, reliability, correlation, and linear regression tests. Brand image contributes 51.9% to purchasing decisions. Brand image has a significant positive influence on purchasing decisions with a significance level of 0.000 > 0.10. Keywords: Brand Image, Purchase Decision
Co-Authors M. Arief Ramdhany Muhammad Fahrulrozy Santo Dewatmoko