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PENGARUH KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI Marnoto, Marnoto; Dewatmoko, Santo
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.12 KB) | DOI: 10.58268/eb.v1i2.14

Abstract

ABSTRACT Lecturers are one of the pillars that determine the success of educational activities at universities. The existence of lecturers must always be given serious attention, considering that the success of the learning process is very difficult to achieve if the role of the lecturer is marginalized. Components that support the success of the learning process, lecturer performance must be maintained and improved. This study aims to analyze the effect of job satisfaction on organizational commitment at the Ariyanti Academy of Secretary and Management. The method used in this research is a survey approach and the nature of this research is explanatory research (explanation). The number of samples in this study was 61 lecturers, using the total sampling technique (population = sample). The data analysis method used is path analysis using SPSS software. The results showed that job satisfaction has a positive and significant effect on organizational commitment. Keywords: Job Satisfaction, Commitment, and Organization
Voice Search SEO: Optimizing Marketing Strategies for the Future Dewatmoko, Santo; Sonani, Nia; Sudrajat, Angga Pramadista
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4930

Abstract

This research examines the relationship between Voice Search SEO optimization, Consumer Behavior Change, Natural Language Processing Technology, and Marketing Strategy Success in the context of PT. Yakult Indonesia Persada - Bandung 3. Using a quantitative research design with random sampling, the study collects data from 100 consumers to explore both direct and indirect effects among these variables. The analysis, conducted with SmartPLS, reveals significant direct effects from Voice Search SEO optimization to Marketing Strategy Success and Consumer Behavior Change to Marketing Strategy Success, indicating that voice search optimization and shifts in consumer behavior play crucial roles in marketing strategy success. Additionally, the results show that Natural Language Processing Technology mediates the relationships between Voice Search SEO optimization and Marketing Strategy Success, and Consumer Behavior Change and Marketing Strategy Success, suggesting that advanced Natural Language Processing Technology is instrumental in translating voice-based optimization and evolving consumer behaviors into successful marketing outcomes. The findings highlight the importance of adapting marketing strategies to align with voice search trends and evolving consumer preferences. Companies that invest in voice search SEO and Natural Language Processing Technology are better positioned to enhance customer experiences and achieve marketing success in a rapidly changing digital landscape. This research provides valuable insights for businesses seeking to remain competitive and meet the demands of a voice-driven consumer market.
The Winning Formula: Marketing Mix, Relationship Marketing and Service Quality Fueling Customer Loyalty Nugroho, Anton Priyo; Hodijah, Cucu; Maria, Santi; Dewatmoko, Santo; Hendriyanto, Yoga
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4959

Abstract

Studi ini meneliti pengaruh Bauran Pemasaran, Relationship Marketing, dan Kualitas Pelayanan terhadap Loyalitas Konsumen di Bank Syariah Indonesia (BSI). Data dikumpulkan melalui survei dari 131 konsumen BSI dan dianalisis menggunakan teknik statistik. Temuan menunjukkan bahwa setiap faktor secara individu memiliki pengaruh positif yang signifikan terhadap Loyalitas Konsumen. Manajemen yang efektif terhadap elemen-elemen Bauran Pemasaran, implementasi strategi Relationship Marketing, dan memastikan Kualitas Pelayanan yang tinggi berperan penting dalam meningkatkan loyalitas konsumen. Pengaruh bersama dari faktor-faktor ini secara signifikan mempengaruhi Loyalitas Konsumen. Temuan ini memberikan wawasan berharga bagi BSI dan organisasi serupa dalam mengembangkan strategi pemasaran yang efektif untuk meningkatkan kepuasan, kepercayaan, dan loyalitas konsumen. Kata Kunci: Bauran Pemasaran, Relationship Marketing, Kualitas Layanan, Loyalitas Nasabah, Bank Syariah Indonesia Abstract This study examines the influence of the Marketing Mix, Relationship Marketing, and Service Quality on Customer Loyalty in Bank Syariah Indonesia (BSI). Data was collected through surveys from 131 BSI customers and analyzed using statistical techniques. The findings reveal that each factor individually has a significant positive impact on Customer Loyalty. Effective management of the Marketing Mix elements, implementing Relationship Marketing strategies, and ensuring high Service Quality play vital roles in enhancing customer loyalty. The combined influence of these factors significantly affects Customer Loyalty. These findings provide valuable insights for BSI and similar organizations in developing effective marketing strategies to foster customer satisfaction, trust, and loyalty. Keywords: Marketing Mix, Relationship Marketing, Service Quality, Customer Loyalty, Bank Syariah Indonesia
IMPLEMENTASI KESELAMATAN DAN KESEHATAN KERJA (K3) PADA BAGIAN STOCKFIT DI PT PRATAMA ABADI INDUSTRI KABUPATEN SUKABUMI Yanti Andriani, Neneng; Dewatmoko, Santo
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 1 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.555 KB) | DOI: 10.58268/eb.v1i1.6

Abstract

Abstract This study examines the implementation of Occupational Safety and Health (K3) in the Stockfit Section at PT Pratama Abadi Industri Sukabumi Regency. The research method that the author uses is a qualitative research research method, the unit of analysis in this study is the stockfit section at PT Pratama Abadi Industri Sukabumi Regency regarding the implementation of occupational safety and health, data collection by observation, documentation, interviews, Focus Group Discussion, resource persons ( Informants), The data analysis technique in this qualitative research uses the Miles & Huberman analysis technique. Data analysis activities are several steps according to the theory of Miles, Huberman and Saldana, namely analyzing data with three steps: data collection, data display, data reduction and conclusion drawing and verification. Based on the results of research on the implementation of occupational safety and health in the stockfit section at PT Pratama Abadi Industri, Sukabumi Regency, the provision of personal protective equipment given to each employee is complete and appropriate and good. However, there are still work accidents that occur in the workplace, caused by the equipment used at work. Due to the lack of awareness and knowledge of workers to use personal protective equipment, it causes many accidents in the work environment. Accidents that can hinder or disrupt the production process and degrade the company's image. Thus, it has become a necessity that occupational safety and health management is a necessity in all sectors. potential category potential risk activity hazard hazard due to eye health opportunities eye irritation and skin sequelae skin irritation respiratory shortness of breath fire duct burning reactive defects bursting minor defects, biogenic primering, eye health eye irritation and side effects Skin Skin irritation Breathing Shortness of breath fire duct burn reactive defects burst minor defects. exist in the stockfit section of PT Pratama Abadi Industri Sukabumi Regency are: accident insurance, death insurance The company has provided safety guarantees at work for employees. To anticipate work accidents, in the stockfit section at PT Pratama Abadi Industri Sukabumi Regency, we are given masks, gloves, safety shoes as foot protectors when carrying out production activities, namely boots, Welder Glasses are used for machine maintenance. If the machine is damaged, employees are equipped with welder glasses as eye protection when using welding tools. So the company carries out work safety efforts that are deemed necessary by employees, even in the lowest employee class. Although productivity is not fully influenced by work safety. Treatment or provision of insurance for employees, Provision of occupational safety and health guarantees in the stockfit section at PT Pratama Abadi Industri Sukabumi Regency has been carried out properly. Where the company registers all permanent employees as members of BPJS Employment insurance as an effort to improve employee welfare. The guarantees that exist in the stockfit section at PT Pratama Abadi Industri Sukabumi Regency are: accident insurance, death insurance. Keywords: Health, Occupational Safety, K3
Beyond Clicks and Likes: Unraveling the Power of Personalization, Gamification, and Influencer Marketing in Digital Consumer Engagement Dewatmoko, Santo
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1120

Abstract

This study explores the impact of digital consumer engagement strategies—specifically personalization, gamification, and influencer marketing—on consumer interaction and brand loyalty in the digital marketing landscape. Using a qualitative research approach, data were collected through semi-structured interviews with marketing professionals and consumers, alongside content analysis of brand-consumer interactions on social media platforms. The findings reveal that personalization enhances consumer trust and satisfaction by tailoring marketing content to individual preferences, but ethical concerns regarding data privacy must be addressed to maintain engagement. Gamification fosters intrinsic motivation and habitual brand interaction through reward-based systems and social competition, proving effective in sustaining long-term engagement. Additionally, influencer marketing significantly influences consumer perceptions and purchase intentions, particularly when micro-influencers—who are perceived as more relatable and credible—are involved in brand collaborations. However, challenges such as content saturation, privacy concerns, and diminishing engagement effectiveness over time necessitate continuous adaptation of digital marketing strategies. The study contributes to theoretical advancements in consumer engagement research while providing practical implications for marketers, emphasizing the need for dynamic, consumer-centric digital strategies that align with evolving consumer expectations in competitive online environments.