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All Journal SEIKO : Journal of Management & Business Management Studies and Entrepreneurship Journal (MSEJ) JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Golden Ratio of Data in Summary Jurnal Manajemen Riset Inovasi Multifinance Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Escalate : Economics and Business Journal Brilliant International Journal of Management and Tourism
Dewatmoko, Santo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Green Human Resources Management Mendukung Kinerja Lingkungan Industri Perhotelan Safroni Isrososiawan; Agus Rahayu; Lili Adi Wibowo; Santo Dewatmoko
Jurnal Co Management Vol. 3 No. 2 (2020): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/comanagement.v3i2.425

Abstract

Perkembangan Industri perhotelan semakin pesat seiring dengan peningkatan dalam industri pariwisata; Namun, di sisi lain, industri perhotelan menjadi salah satu sektor yang sebagian besar menambah beban terhadap lingkungan. Akibat banyaknya masalah lingkungan yang dihadapi oleh industri perhotelan, maka ada peningkatan kapasitas untuk memenuhi ekspektasi terhadap masalah lingkungan dan menerapkan praktik bisnis yang berkelanjutan salah satunya penerapan praktik Green Human Resource Management untuk mencapai keunggulan serta persaingan industri. Saat ini Green Human Resource Management telah menjadi strategi bisnis utama bagi organisasi yang substansial di mana Pengembangan Sumber Daya Manusia memiliki peran aktif dalam lingkungan kerja. Green Human Resource Management adalah program yang membantu menciptakan tenaga kerja hijau yang dapat memahami dan menghargai budaya hijau dalam suatu organisasi yang membutuhkan keterampilan teknis dan manajemen tingkat tinggi pada karyawan. Berlandaskan teori pandangan berbasis sumber daya, praktik Green Human Resource Management terdiri dari beberapa faktor diantaranya (green recruitment and selection, green training and development, green performance assessment, and green compensation) yang dapat mendorong kinerja lingkungan di industri perhotelan. Penelitian ini bertujuan untuk melihat implemetasi Green Human Resource Management mendukung kinerja lingkungan industri perhotelan serta melihat dimensi praktik Green Human Resource Management dalam mendukung kinerja lingkungan yang lebih baik. Penelitian ini menggunakan pendekatan kualitatif dengan studi literatur (dokumen) yang dihimpun dari data yang dipilih sesuai dengan kriteria.
The Influence Of Financial Technology (Fintech) And User Experience On Trust In Financial Transactions Mediated By Perceptions Of Security Santo Dewatmoko; Udayat Udayat; Desy Tri Anggarini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3912

Abstract

This research investigates the intricate interplay of Financial Technology (Fintech), User Experience, Security Perception, and Trust in Financial Transactions within the context of Bank Mandiri's Surapati branch in Bandung. Utilizing a sample of 50 employees, a path analysis employing Partial Least Squares (PLS) was conducted to examine the direct and indirect effects of Fintech and User Experience on Security Perception and Trust in Financial Transactions. The results indicate a highly significant direct impact of Financial Technology (Fintech) on both Security Perception and Trust in Financial Transactions, highlighting the transformative influence of technological advancements in shaping employees' perceptions of security and trust in financial transactions. Conversely, while the direct effect of User Experience on Security Perception was not statistically significant, the indirect effect of User Experience on Trust in Financial Transactions through Security Perception did not reach significance, suggesting that the relationship between user experience and trust is not significantly mediated by security perceptions in this specific context. These findings contribute nuanced insights into the evolving dynamics of Fintech integration, user experiences, and their implications for security perceptions and trust in digital financial services.
The Influence Of Environmental Factors And Content Personalization On Consumer Engagement In Marketing Campaigns With Consumer Perceived Value As A Mediator Lintang Anis Bena Kinanti; Santo Dewatmoko; Fatimah Abdillah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3914

Abstract

In the rapidly evolving landscape of marketing, understanding the intricate interplay between environmental factors, content personalization, and consumer engagement has become pivotal for businesses. This study, conducted at PT. Bentoel Group (Asmo Jember), delves into the unique dynamics shaping consumer engagement within the framework of marketing campaigns. The research explores the direct and indirect relationships between Environmental Factors (EF), Content Personalization (CP), Consumer Perceived Value (CPV), and Consumer Engagement (CE).The direct paths analysis reveals significant impacts of both EF and CP on CPV, with CP demonstrating a robust influence. While the direct effect of EF on CE is not statistically significant, CP exhibits a significant influence on CE, emphasizing the strategic importance of tailored content in driving consumer engagement. The indirect paths analysis further uncovers meaningful insights, indicating that both EF and CP exert a significant indirect influence on CE through the mediating role of CPV.This study contributes valuable insights to the field of marketing, offering practical implications for businesses navigating the complex terrain of contemporary marketing. The findings provide PT. Bentoel Group with actionable recommendations to optimize marketing strategies, emphasizing the significance of content personalization and the nuanced impact of environmental factors in fostering enhanced consumer engagement and sustained brand loyalty..  
Analysis Of The Use Of Social Media And Brand Image In Influencing Purchasing Decisions: The Role Of Consumer Review Intervention Santi Maria; Cucu Hodijah; Santo Dewatmoko
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3957

Abstract

This study examines the intricate dynamics of the Use of Social Media (USM), Brand Image (BI), Consumer Reviews (CR), and Purchasing Decisions (PD) within the context of PT Silga Perkasa. Through a path analysis, we investigate both direct and indirect effects to understand the relationships between these variables. The results indicate a significant positive relationship between social media usage and consumer reviews, with subsequent impacts on purchasing decisions. Additionally, a direct and significant link is observed between brand image and purchasing decisions. However, the mediation role of consumer reviews between brand image and purchasing decisions is found to be non-significant in this specific setting. These findings provide valuable insights for businesses, emphasizing the strategic importance of leveraging social media for positive consumer reviews and the direct influence of a positive brand image on purchasing decisions.
Best Practices for Hospital's Core Marketing Hodijah, Cucu; Maria, Santi; Santo Dewatmoko
Escalate : Economics and Business Journal Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i01.11

Abstract

The purpose of this study was to examine Hermina Hospital Sukabumi's approach to specialization in maternal and child healthcare as a core marketing strategy. The methodology involved gathering perspectives from the Board of Directors and specialist doctors to identify challenges and opportunities. Findings revealed that financial considerations, regulatory requirements, skill development, and patient care coordination were key challenges. To enhance core marketing, recommendations include investments in advanced medical technology, continuous staff training, expanded telehealth services, community engagement, and robust feedback mechanisms. These initiatives aim to solidify the hospital's leadership in maternal and child healthcare, attract and retain patients, and ensure the delivery of the highest standard of care. In conclusion, a patient-centered approach, ongoing improvement, and innovative strategies are crucial for achieving specialization in maternal and child healthcare, contributing to Hermina Hospital Sukabumi's long-term success in providing top-quality care to mothers and children.
Voice Search SEO: Optimizing Marketing Strategies for the Future Dewatmoko, Santo; Sonani, Nia; Sudrajat, Angga Pramadista
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4930

Abstract

This research examines the relationship between Voice Search SEO optimization, Consumer Behavior Change, Natural Language Processing Technology, and Marketing Strategy Success in the context of PT. Yakult Indonesia Persada - Bandung 3. Using a quantitative research design with random sampling, the study collects data from 100 consumers to explore both direct and indirect effects among these variables. The analysis, conducted with SmartPLS, reveals significant direct effects from Voice Search SEO optimization to Marketing Strategy Success and Consumer Behavior Change to Marketing Strategy Success, indicating that voice search optimization and shifts in consumer behavior play crucial roles in marketing strategy success. Additionally, the results show that Natural Language Processing Technology mediates the relationships between Voice Search SEO optimization and Marketing Strategy Success, and Consumer Behavior Change and Marketing Strategy Success, suggesting that advanced Natural Language Processing Technology is instrumental in translating voice-based optimization and evolving consumer behaviors into successful marketing outcomes. The findings highlight the importance of adapting marketing strategies to align with voice search trends and evolving consumer preferences. Companies that invest in voice search SEO and Natural Language Processing Technology are better positioned to enhance customer experiences and achieve marketing success in a rapidly changing digital landscape. This research provides valuable insights for businesses seeking to remain competitive and meet the demands of a voice-driven consumer market.
The Winning Formula: Marketing Mix, Relationship Marketing and Service Quality Fueling Customer Loyalty Nugroho, Anton Priyo; Hodijah, Cucu; Maria, Santi; Dewatmoko, Santo; Hendriyanto, Yoga
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4959

Abstract

Studi ini meneliti pengaruh Bauran Pemasaran, Relationship Marketing, dan Kualitas Pelayanan terhadap Loyalitas Konsumen di Bank Syariah Indonesia (BSI). Data dikumpulkan melalui survei dari 131 konsumen BSI dan dianalisis menggunakan teknik statistik. Temuan menunjukkan bahwa setiap faktor secara individu memiliki pengaruh positif yang signifikan terhadap Loyalitas Konsumen. Manajemen yang efektif terhadap elemen-elemen Bauran Pemasaran, implementasi strategi Relationship Marketing, dan memastikan Kualitas Pelayanan yang tinggi berperan penting dalam meningkatkan loyalitas konsumen. Pengaruh bersama dari faktor-faktor ini secara signifikan mempengaruhi Loyalitas Konsumen. Temuan ini memberikan wawasan berharga bagi BSI dan organisasi serupa dalam mengembangkan strategi pemasaran yang efektif untuk meningkatkan kepuasan, kepercayaan, dan loyalitas konsumen. Kata Kunci: Bauran Pemasaran, Relationship Marketing, Kualitas Layanan, Loyalitas Nasabah, Bank Syariah Indonesia Abstract This study examines the influence of the Marketing Mix, Relationship Marketing, and Service Quality on Customer Loyalty in Bank Syariah Indonesia (BSI). Data was collected through surveys from 131 BSI customers and analyzed using statistical techniques. The findings reveal that each factor individually has a significant positive impact on Customer Loyalty. Effective management of the Marketing Mix elements, implementing Relationship Marketing strategies, and ensuring high Service Quality play vital roles in enhancing customer loyalty. The combined influence of these factors significantly affects Customer Loyalty. These findings provide valuable insights for BSI and similar organizations in developing effective marketing strategies to foster customer satisfaction, trust, and loyalty. Keywords: Marketing Mix, Relationship Marketing, Service Quality, Customer Loyalty, Bank Syariah Indonesia
Beyond Clicks and Likes: Unraveling the Power of Personalization, Gamification, and Influencer Marketing in Digital Consumer Engagement Dewatmoko, Santo
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1120

Abstract

This study explores the impact of digital consumer engagement strategies—specifically personalization, gamification, and influencer marketing—on consumer interaction and brand loyalty in the digital marketing landscape. Using a qualitative research approach, data were collected through semi-structured interviews with marketing professionals and consumers, alongside content analysis of brand-consumer interactions on social media platforms. The findings reveal that personalization enhances consumer trust and satisfaction by tailoring marketing content to individual preferences, but ethical concerns regarding data privacy must be addressed to maintain engagement. Gamification fosters intrinsic motivation and habitual brand interaction through reward-based systems and social competition, proving effective in sustaining long-term engagement. Additionally, influencer marketing significantly influences consumer perceptions and purchase intentions, particularly when micro-influencers—who are perceived as more relatable and credible—are involved in brand collaborations. However, challenges such as content saturation, privacy concerns, and diminishing engagement effectiveness over time necessitate continuous adaptation of digital marketing strategies. The study contributes to theoretical advancements in consumer engagement research while providing practical implications for marketers, emphasizing the need for dynamic, consumer-centric digital strategies that align with evolving consumer expectations in competitive online environments.
The Role of User Generated Content in Shaping Brand Perception and Purchase Intention Santo Dewatmoko; Erika Nurmartiani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6108

Abstract

User-Generated Content (UGC) has become a central element of digital brand ecosystems, shaping how consumers evaluate products, form attitudes, and make purchase decisions. Despite its importance, existing studies often focus on a single content modality such as text or images resulting in incomplete explanations of how UGC influences consumer perceptions. This research addresses that gap by examining the multimodal characteristics of UGC, the problems arising from fragmented analytical approaches, and the need for a comprehensive model capable of capturing the combined effects of emotional tone, visual vividness, and social engagement intensity. The study aims to explain how these multimodal UGC features shape brand perception and purchase intention, and to provide a more integrated understanding of digital consumer behavior. A quantitative, explanatory methodology was proposed, combining UGC scraping from multiple platforms, multimodal feature extraction, and consumer surveys analyzed using Structural Equation Modeling. The findings show that UGC valence, vividness, and engagement intensity significantly influence brand perception, with valence emerging as the strongest driver. Brand perception subsequently demonstrates a robust mediating effect on purchase intention, confirming the theoretical expectation that consumers’ internal evaluations translate UGC exposure into behavioral outcomes. Comparisons with state-of-the-art research indicate that the proposed multimodal approach provides stronger explanatory power than single-modality models, advancing the conceptual and methodological understanding of UGC effects. The study concludes that UGC exerts both direct and indirect influence on consumer decisions through affective and cognitive pathways, offering substantive implications for digital marketing strategies while also highlighting opportunities for extending multimodal analysis through cross-cultural or longitudinal research designs.
Perbandingan Model Machine Learning dalam Memprediksi Churn Pelanggan Telekomunikasi Santo Dewatmoko; Nadia Rizky Vindiazhari; Zaenal Muttaqien
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8976

Abstract

This study examines customer churn prediction in subscription-based telecommunications from a digital marketing perspective using machine learning. The analysis utilizes a secondary dataset of 7,043 customer records that simulate behavioral, contractual, and financial attributes commonly found in telecom services. Three classification algorithms Logistic Regression, Random Forest, and Gradient Boosting are applied to model churn behavior. Data preprocessing includes handling missing values, encoding categorical variables, and splitting data into training and testing sets. Model performance is evaluated using accuracy, recall, and ROC-AUC, with emphasis on recall due to its importance in identifying at-risk customers. The results show that Gradient Boosting achieves the highest overall performance with an ROC-AUC of 0.84, while Logistic Regression provides relatively higher recall. Key drivers of churn include short-term contracts, higher monthly charges, and lower service engagement. However, recall remains moderate, indicating limitations in capturing complex behavioral factors. These findings suggest the need to combine predictive models with behavioral insights and highlight the importance of early customer engagement and long-term retention strategies.
Co-Authors Agus Rahayu Cucu Hodijah Cucu Hodijah Desy Tri Anggarini Erika Nurmartiani Erika Nurmartiani Fatimah Abdillah Hendriyanto, Yoga Lili Adi Wibowo Lintang Anis Bena Kinanti M. Arief Ramdhany Maria, Santi Marnoto Marnoto Nadia Rizky Vindiazhari Neneng Yanti Andriani Nugroho, Anton Priyo Risna Haryati Safroni Isrososiawan Santi Maria Sudayanti, Dini Sudrajat, Angga Pramadista Sukmayana, Dodi Udayat Udayat Zaenal Muttaqien