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All Journal SEIKO : Journal of Management & Business Management Studies and Entrepreneurship Journal (MSEJ) Golden Ratio of Data in Summary
Dewatmoko, Santo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Voice Search SEO: Optimizing Marketing Strategies for the Future Dewatmoko, Santo; Sonani, Nia; Sudrajat, Angga Pramadista
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4930

Abstract

This research examines the relationship between Voice Search SEO optimization, Consumer Behavior Change, Natural Language Processing Technology, and Marketing Strategy Success in the context of PT. Yakult Indonesia Persada - Bandung 3. Using a quantitative research design with random sampling, the study collects data from 100 consumers to explore both direct and indirect effects among these variables. The analysis, conducted with SmartPLS, reveals significant direct effects from Voice Search SEO optimization to Marketing Strategy Success and Consumer Behavior Change to Marketing Strategy Success, indicating that voice search optimization and shifts in consumer behavior play crucial roles in marketing strategy success. Additionally, the results show that Natural Language Processing Technology mediates the relationships between Voice Search SEO optimization and Marketing Strategy Success, and Consumer Behavior Change and Marketing Strategy Success, suggesting that advanced Natural Language Processing Technology is instrumental in translating voice-based optimization and evolving consumer behaviors into successful marketing outcomes. The findings highlight the importance of adapting marketing strategies to align with voice search trends and evolving consumer preferences. Companies that invest in voice search SEO and Natural Language Processing Technology are better positioned to enhance customer experiences and achieve marketing success in a rapidly changing digital landscape. This research provides valuable insights for businesses seeking to remain competitive and meet the demands of a voice-driven consumer market.
The Winning Formula: Marketing Mix, Relationship Marketing and Service Quality Fueling Customer Loyalty Nugroho, Anton Priyo; Hodijah, Cucu; Maria, Santi; Dewatmoko, Santo; Hendriyanto, Yoga
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4959

Abstract

Studi ini meneliti pengaruh Bauran Pemasaran, Relationship Marketing, dan Kualitas Pelayanan terhadap Loyalitas Konsumen di Bank Syariah Indonesia (BSI). Data dikumpulkan melalui survei dari 131 konsumen BSI dan dianalisis menggunakan teknik statistik. Temuan menunjukkan bahwa setiap faktor secara individu memiliki pengaruh positif yang signifikan terhadap Loyalitas Konsumen. Manajemen yang efektif terhadap elemen-elemen Bauran Pemasaran, implementasi strategi Relationship Marketing, dan memastikan Kualitas Pelayanan yang tinggi berperan penting dalam meningkatkan loyalitas konsumen. Pengaruh bersama dari faktor-faktor ini secara signifikan mempengaruhi Loyalitas Konsumen. Temuan ini memberikan wawasan berharga bagi BSI dan organisasi serupa dalam mengembangkan strategi pemasaran yang efektif untuk meningkatkan kepuasan, kepercayaan, dan loyalitas konsumen. Kata Kunci: Bauran Pemasaran, Relationship Marketing, Kualitas Layanan, Loyalitas Nasabah, Bank Syariah Indonesia Abstract This study examines the influence of the Marketing Mix, Relationship Marketing, and Service Quality on Customer Loyalty in Bank Syariah Indonesia (BSI). Data was collected through surveys from 131 BSI customers and analyzed using statistical techniques. The findings reveal that each factor individually has a significant positive impact on Customer Loyalty. Effective management of the Marketing Mix elements, implementing Relationship Marketing strategies, and ensuring high Service Quality play vital roles in enhancing customer loyalty. The combined influence of these factors significantly affects Customer Loyalty. These findings provide valuable insights for BSI and similar organizations in developing effective marketing strategies to foster customer satisfaction, trust, and loyalty. Keywords: Marketing Mix, Relationship Marketing, Service Quality, Customer Loyalty, Bank Syariah Indonesia
Beyond Clicks and Likes: Unraveling the Power of Personalization, Gamification, and Influencer Marketing in Digital Consumer Engagement Dewatmoko, Santo
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1120

Abstract

This study explores the impact of digital consumer engagement strategies—specifically personalization, gamification, and influencer marketing—on consumer interaction and brand loyalty in the digital marketing landscape. Using a qualitative research approach, data were collected through semi-structured interviews with marketing professionals and consumers, alongside content analysis of brand-consumer interactions on social media platforms. The findings reveal that personalization enhances consumer trust and satisfaction by tailoring marketing content to individual preferences, but ethical concerns regarding data privacy must be addressed to maintain engagement. Gamification fosters intrinsic motivation and habitual brand interaction through reward-based systems and social competition, proving effective in sustaining long-term engagement. Additionally, influencer marketing significantly influences consumer perceptions and purchase intentions, particularly when micro-influencers—who are perceived as more relatable and credible—are involved in brand collaborations. However, challenges such as content saturation, privacy concerns, and diminishing engagement effectiveness over time necessitate continuous adaptation of digital marketing strategies. The study contributes to theoretical advancements in consumer engagement research while providing practical implications for marketers, emphasizing the need for dynamic, consumer-centric digital strategies that align with evolving consumer expectations in competitive online environments.
Co-Authors Cucu Hodijah Hendriyanto, Yoga Maria, Santi Nugroho, Anton Priyo Risna Haryati Sudayanti, Dini Sudrajat, Angga Pramadista Sukmayana, Dodi