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All Journal Jurnal Ilmiah Kebijakan Hukum Jurnal Darma Loka
Mieke Yustia Ayu Ratna Sari
Universitas Negeri Surabaya

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Preventing Abuse of Trademark Registration Through Speculative Filings in Indonesia Brian Valentino Lates Cal Cariver; Mieke Yustia Ayu Ratna Sari
Jurnal Ilmiah Kebijakan Hukum Vol 20 No 1 (2026): Edisi Maret
Publisher : Badan Strategi Kebijakan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30641/kebijakan.2026.V20.17-30

Abstract

The practice of blocking and speculative trademark applications exploits administrative gaps in the first-to-file system to secure advantages without genuine commercial intent. This article employs statutory, conceptual, case-law, and comparative doctrinal approaches. Drawing on the jurisprudence of the Court of Justice of the European Union, this article shows that bad faith is primarily assessed through intention to use. However, the Indonesian normative framework has not operationalized the notion of “unfair business competition” into objective and verifiable standards, as it lacks measurable indicators to assess the applicant’s intent at filing. Consequently, examination remains largely formalistic and reactive, rendering the system vulnerable to speculative applications. This article conceptualizes blocking and speculative applications as manifestations of bad faith and recommends proportionate administrative reforms, including the introduction of an intention-to-use declaration, the development of a red-flag checklist based on operational indicators such as chains of applications, offers to sell, and absence of genuine use, as well as cross-border database verification for early detection. These measures aim to strengthen preventive mechanisms at the registration stage without undermining the first-to-file principle.
Edukasi Urgensi Merek Kolektif dalam Penguatan UMKM Desa Nglanggeran Fakultas Hukum Universitas Negeri Surabaya; Mieke Yustia Ayu Ratna Sari; Budi Hermono; Cita Yustisia Serfiyani; Eny Sulistyowati; Badriyatul Muniroh; Dhiezayu Alifia Idzihaar; Syaufi Al Amien; Karsito Sidauruk
Jurnal Darma Loka Vol 1 No 2 (2025)
Publisher : Fakultas Hukum, Universitas Negeri Surabaya

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Abstract

MSMEs play a vital role in the rural economy but often lack the legal awareness to protect their intellectual property. This community service initiative addressed the limited understanding of branding and collective trademark registration among MSMEs in Nglanggeran Village, Gunung Kidul, a key barrier to their market competitiveness. Using a participatory approach—through observation, focus group discussions, and interviews with MSME actors and village officials—the program provided outreach and capacity-building on the strategic importance of collective trademarks. Findings revealed that although MSMEs recognized branding's value, none had registered a collective trademark, citing limited information, financial constraints, and technical complexity as main barriers. The activity significantly increased participants’ understanding of the legal protection and economic benefits of collective trademarks and clarified distinctions between individual and collective marks. This awareness is a fundamental step toward legal empowerment. We recommend that local government and relevant institutions provide structured mentoring to facilitate registration. Strengthening MSMEs through collective trademarks is crucial for enhancing product differentiation, preventing unfair competition, and promoting sustainable local economic development.
Co-Authors Badriyatul Muniroh Brian Valentino Lates Cal Cariver Budi Hermono Cita Yustisia Serfiyani Dhiezayu Alifia Idzihaar Eny Sulistyowati Fakultas Hukum Universitas Negeri Surabaya Karsito Sidauruk Syaufi Al Amien