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All Journal SENTRALISASI Jurnal ABDINUS : Jurnal Pengabdian Nusantara PASAI : Jurnal Pengabdian kepada Masyarakat
Rahila Amanatul Ummah
Universitas Muhammadiyah Surabaya
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Kapasitas Digital Marketing UMKM Melalui Pendampingan Komprehensif di Wilayah Wonocolo Rahila Amanatul Ummah
PASAI : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): December
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/pasai.v4i2.358

Abstract

This community service initiative aims to enhance the economic independence of Micro, Small, and Medium Enterprises (MSMEs) in Wonocolo District, Surabaya, through digital branding assistance and utilization of online marketing platforms. The primary challenges faced by MSMEs in the digital era include low literacy and skills in optimally using various online marketing channels.​ The activities were implemented using a Participatory Action Research (PAR) approach, encompassing observation, planning, action, and reflection stages, ensuring active involvement of MSME actors in every change process. Comprehensive assistance was provided through four main stages: (1) business registration on Google Maps/Google Business Profile to boost local visibility and consumer trust, (2) creation and management of ShopeeFood accounts as sales channels to expand market reach, (3) facilitation of QRIS (Quick Response Code Indonesian Standard) registration to simplify non-cash transactions, and (4) socialization and practice of effective online marketing strategies, including social media utilization and digital promotional content.​ Through this series of assistance, partner MSMEs gained improved understanding and practical skills in digital marketing and digital financial services, evidenced by their ability to manage business profiles on digital platforms, leverage online marketplaces/food delivery services, and accept non-cash payments via QRIS. Thus, the program is expected to impact increased business visibility, market expansion, and revenue growth, thereby strengthening the competitiveness and economic independence of MSMEs in Wonocolo amid digital transformation.
Penguatan Literasi Seni dan Pelestarian Budaya melalui Program Edukreatif di Desa Wisata Watungkal Edupark Sendangagung Fatkur Huda; Ahmad Sholikin; Rahila Amanatul Ummah
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.27162

Abstract

Program pengabdian masyarakat berbasis Edukreatif di Desa Wisata Watungkal Edupark Sendangagung (WES) bertujuan memperkuat literasi seni, pelestarian budaya, dan daya saing ekonomi lokal. Desa ini memiliki potensi kerajinan, kuliner tradisional, dan atraksi budaya, namun masih menghadapi kendala pada mutu produk, kelembagaan, dan pemasaran digital. Program dilaksanakan melalui sosialisasi, pelatihan produksi, manajemen, dan pemasaran, pendampingan intensif, serta penerapan teknologi tepat guna berupa platform e-commerce. Hasil kegiatan menunjukkan peningkatan kualitas produk (skor rata-rata naik dari 3,7 menjadi 4,6), tersusunnya SOP dan struktur kelembagaan desa wisata, serta meningkatnya literasi digital masyarakat melalui pemanfaatan media sosial dan wespeken.web.id. Dampak sosial-ekonomi terlihat dari bertambahnya keterampilan UMKM, meningkatnya partisipasi pemuda, dan terbukanya akses pasar yang lebih luas. Program ini menunjukkan bahwa integrasi seni, budaya, dan digitalisasi efektif dalam membangun model pemberdayaan desa wisata yang berkelanjutan.
Fraud Mitigation at Muhammadiyah Schools with Moral Sensitivity as a Moderating Variable Gita Desipradani; Rahila Amanatul Ummah; Fauzie Senoaji; Muhammad Kemal Amroni; Astri Puji Nur Rohmah
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5710

Abstract

This study aims to analyze the influence of ethical leadership, whistleblowing systems, and internal controls on fraud mitigation in Muhammadiyah schools, with moral sensitivity as moderating variable. The research approach used was quantitative, involving the distribution of questionnaires to 54 respondents consisting of school administrators and financial staff within the Muhammadiyah environment. Data analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling. The results indicate that only internal controls have a significant effect on fraud mitigation. Conversely, ethical leadership and whistleblowing systems do not have a significant effect. Furthermore, moral sensitivity was found to be unable to moderate the relationship between independent variables and fraud mitigation. These findings indicate that within a homogeneous, religion-based organizational environment, strengthening formal governance systems and rigid internal audits is far more effective in reducing the risk of fraud than merely relying on individual moral attributes or existing reporting mechanisms.
Co-Authors Ahmad Sholikin Astri Puji Nur Rohmah Desipradani, Gita Fatkur Huda Fauzie Senoaji Muhammad Kemal Amroni