Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Regina Rosita
Universitas Tanjungpura Pontianak
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup Regina Rosita; Heriyadi Heriyadi; Bintoro Bagus Purmono; Juniwati Juniwati; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6491

Abstract

Environmental problems, particularly sanitary pad waste in Indonesia, have driven society to develop sustainable solutions. Menstrual cups are an alternative to sanitary pads that can be used over the long term. However, the level of menstrual cup usage in Indonesia remains relatively low compared to other countries. This study aims to analyze the effect of Negative Electronic Word of Mouth on Purchase Intention through Perceived Risk and Attitude Toward Product as mediating variables. This research employs a quantitative method involving 300 respondents who are women in Indonesia and are aware of menstrual cup products. Data were collected through online questionnaires distributed via Google Forms and analyzed using Partial Least Square–Structural Equation Modelling (PLS-SEM) with SmartPLS version 4.0. The results indicate that Negative Electronic Word of Mouth has a negative but insignificant effect on Purchase Intention. On the other hand, Perceived Risk and Attitude Toward Product have a significant effect on Purchase Intention. Furthermore, Perceived Risk and Attitude Toward Product are proven to mediate the relationship between Negative Electronic Word of Mouth and Purchase Intention. These findings emphasize that consumers’ purchase intentions toward a product are not only influenced by information received through social media, but also by consumers’ perceptions and attitudes toward the product.
Co-Authors Ahmadi Ahmadi Bintoro Bagus Purmono Heriyadi Heriyadi Juniwati Juniwati