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What Booster Customer Advocacy?: The Mediating Role Of Customer Satisfaction In Fore Coffee Indonesia Doflin Sen; Juniwati Juniwati; Bintoro Bagus Purmono; Nur Afifah; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6397

Intensifying competition in the coffee shop industry requires companies not only to focus on product innovation but also on creating experiences and café atmospheres that can stimulate customer advocacy behavior. Unlike previous studies that generally position product innovation, café atmosphere, and customer experience as direct predictors of loyalty, this study emphasizes customer advocacy as an advanced form of customer behavior and examines customer satisfaction as the main mediating factor. This study aims to analyze the effects of product innovation, café atmosphere, and customer experience on customer advocacy, with customer satisfaction as a mediating variable. A quantitative approach was employed, involving 220 Fore Coffee customers and analyzed using SEM AMOS version 29. The results indicate that all three independent variables significantly affect customer satisfaction. Café atmosphere and customer experience significantly influence customer advocacy, while product innovation does not. However, customer satisfaction significantly mediates all relationships. These findings highlight the central role of customer satisfaction as a psychological mechanism that bridges company stimuli and customer advocacy behavior. Product innovation, café atmosphere, and customer experience may not directly encourage customers to become brand advocates unless they successfully generate strong satisfaction.

Purchase Intention Of Glowsophy Moisturizer on Tiktok: Influencer Reputation As Moderator And Kols Customer Perception Esa Agata; Wenny Pebrianti; Bintoro Bagus Purmono; Heriyadi Heriyadi; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6401

TikTok is a rapidly growing social media platform in Indonesia and plays a crucial role in digital marketing, particularly in the skincare industry. Intense competition and negative issues such as black campaigns require companies to adopt effective and credible marketing communication strategies. This study aims to empirically examine the effects of social media marketing activities, perceived quality of information, and KOLs customer perception on purchase intention, as well as the moderating role of influencer reputation for Glowsophy Moisturizer on TikTok. This study employs a quantitative approach using a survey of 200 TikTok users in Indonesia. Data were collected through online questionnaires and analyzed using PLS-SEM with SmartPLS 4.0. The findings indicate that all independent variables have positive and significant effects on purchase intention. Furthermore, influencer reputation significantly strengthens the relationships between the independent variables and purchase intention. The study highlights the importance of social media marketing activities, information quality, and influencer reputation in enhancing consumers’ purchase intention, particularly when brands encounter negative issues.

Influencer Review, Price Perception, and Brand Image on Purchase Intention of Somethinc Skincare on TikTok: The Moderating Role of Trust Lola Kalista; Juniwati Juniwati; Bintoro Bagus Purmono; Ramadania Ramadania; Barkah Barkah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6402

Indonesia is the country with the largest number of TikTok users in the world, making the platform widely used as a digital marketing medium, including in the skincare industry. This study aims to analyze the influence of influencer reviews, price perception, and brand image on purchase intention, with trust as a moderating variable in the relationship between influencer reviews and purchase intention for Somethinc skincare products on TikTok. The study employs a quantitative approach using a survey method involving 200 TikTok users in Indonesia as respondents. Data were collected through an online questionnaire and analyzed using PLS-SEM with SmartPLS 4. The results indicate that influencer reviews, price perception, and brand image have a positive and significant effect on purchase intention. Furthermore, trust is proven to strengthen the influence of influencer reviews on purchase intention. This study provides practical contributions for skincare companies in designing more effective digital marketing strategies through TikTok, particularly in building consumer trust in information sources, managing price perceptions, and strengthening brand image to enhance purchase intention. In addition, the findings are expected to serve as an empirical reference for the development of digital marketing and consumer behavior studies in the skincare industry in Indonesia.

Overclaim Clarification: The Influence Of Perceived Risk And Online Customer Review On Repurchase Intention Through Brand Trust In The Originote Livia Deviana; Heriyadi Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6490

The beauty industry in Indonesia has experienced rapid growth, many brands use marketing strategies by highlighting products percentage claims. However, overclaim issues have emerged as experienced by The Originote and caused a shift in brand positioning and trust. In response, The Originote implemented clarification and product reformulation to restore trust and repurchase intention. This study aims to identify factors influencing repurchase intention by using perceived risk, online customer review, and brand trust. The research using Stimulus–Organism–Response Theory. A quantitative approach was employed using a survey method, and data were analyzed using SmartPLS version 4.0. The study involved 200 respondents who were consumers of The Originote. The findings reveal that perceived risk and online customer reviews have a significant influence on brand trust and repurchase intention. Additionally, brand trust has a positive and significant effect on repurchase intention and serves as a mediating variable between the independent variables on repurchase intention. These results highlight the crucial role of perceived risk, online customer reviews, and brand trust in shaping repurchase intention in the beauty industry facing overclaim issues. This study provides practical and theoretical contributions for companies in developing effective marketing strategies and managing long term consumer and brand relationships.

Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup Regina Rosita; Heriyadi Heriyadi; Bintoro Bagus Purmono; Juniwati Juniwati; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6491

Environmental problems, particularly sanitary pad waste in Indonesia, have driven society to develop sustainable solutions. Menstrual cups are an alternative to sanitary pads that can be used over the long term. However, the level of menstrual cup usage in Indonesia remains relatively low compared to other countries. This study aims to analyze the effect of Negative Electronic Word of Mouth on Purchase Intention through Perceived Risk and Attitude Toward Product as mediating variables. This research employs a quantitative method involving 300 respondents who are women in Indonesia and are aware of menstrual cup products. Data were collected through online questionnaires distributed via Google Forms and analyzed using Partial Least Square–Structural Equation Modelling (PLS-SEM) with SmartPLS version 4.0. The results indicate that Negative Electronic Word of Mouth has a negative but insignificant effect on Purchase Intention. On the other hand, Perceived Risk and Attitude Toward Product have a significant effect on Purchase Intention. Furthermore, Perceived Risk and Attitude Toward Product are proven to mediate the relationship between Negative Electronic Word of Mouth and Purchase Intention. These findings emphasize that consumers’ purchase intentions toward a product are not only influenced by information received through social media, but also by consumers’ perceptions and attitudes toward the product.

The Impact Of Local Fried Chicken Attractiveness And Brand Prestige On Repurchase Intention Toward Western Fried Chicken Fast-Food Through Customer Satisfaction Denzel Sudjono; Heriyadi Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6706

This study aims to examine the influence of Local Fried Chicken Attractiveness and Brand Prestige on Repurchase Intention toward Western fried chicken fast-food brands in Indonesia, with Customer Satisfaction acting as a mediating variable. A quantitative survey design was employed by collecting data from 200 Indonesian consumers who had experience consuming both local and Western fried chicken products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that the attractiveness of local fried chicken alternatives tends to reduce consumers’ satisfaction with Western fried chicken, while brand prestige positively enhances customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a crucial mediating role in translating brand perceptions and competitive attractiveness into repurchase intention. This research contributes to consumer behavior literature by extending Alternative Attractiveness Theory and Expectation–Confirmation Theory in the context of the Indonesian fast-food industry, particularly in explaining how competitive pressure from local brands and symbolic brand value influence consumers’ repurchase behavior.

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