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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Kepada Masyarakat Indonesia
Heriyadi Heriyadi
Universitas Tanjungpura Pontianak
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Public Health Social Sciences Other

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Penguatan Usaha Mikro, Kecil Dan Menengah (UMKM) Rumahan Desa Karimunting Melalui Sosialisasi Branding Dan Online Marketing Ria Veilyzia; Heriyadi Heriyadi; Ervia Claudia; Julia Hasanah; Marsya Alya Putri; Dian Surlita
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8468

Abstract

Home-based MSMEs play a strategic role in supporting rural economies, yet they continue to face challenges related to strengthening product identity and limited access to digital marketing. This community service activity was carried out in Karimunting Village with the aim of empowering MSMEs through branding and digital marketing awareness. The approach was conducted directly from house to house to reach business owners personally and foster more intensive communication. The implementation method included initial observation, preparation of outreach materials, door-to-door education, and evaluation through discussions and participant feedback. The materials delivered covered the importance of creating business logos, developing product catalogs, and utilizing social media as well as marketplaces as digital marketing platforms. The results showed that the majority of MSME owners felt supported in understanding the importance of product identity and had begun to try marketing their products online. This program serves as an initial foundation for the development of digital-based home-based MSMEs.
The Effect Of Need For Uniqueness And Bandwagon Effect On Purchase Intentions Through The Hedonic Function Of Attitude As An Intervening Variable In Purchasing An Iphone 15 Promax Smartphone(Study On Generation Z Pontianak) Rindi Astuti; Heriyadi Heriyadi; Juniwati Juniwati; Ramadania Ramadania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7170

Abstract

This study aims to analyse the effect of Need for Uniqueness and Bandwagon Effect on Purchase Intentions with Hedonic Function of Attitude as an intervening variable in the purchase of iPhone 15 Pro Max. The sample was taken using purposive sampling, with a total of 150 respondents. The data analysis method uses a Structural Equation Model (SEM) based on Partial Least Square (PLS) with WarpPls 8.0. The results showed that Need for Uniqueness and Bandwagon Effect have a significant effect on Purchase Intention through the mediation of Hedonic Function of Attitude. These findings emphasise the importance of marketing strategies that focus on product uniqueness and consumers' hedonic experiences.
Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia Angwen Constantine; Barkah Barkah; Ahmadi Ahmadi; Heriyadi Heriyadi; Wenny Pebrianti
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6399

Abstract

The global fast-food industry continues to experience significant growth, with Indonesia emerging as a strategic market. However, KFC faces serious challenges due to boycott calls related to global geopolitical issues. This study aims to analyze the effects of consumer animosity and negative electronic word of mouth (negative e-WOM) on purchase intention, with brand image as a mediating variable in the context of KFC Indonesia. A quantitative approach was employed using an online survey of 200 Indonesian respondents who were aware of the boycott issue involving KFC. Data were analyzed using SmartPLS version 4.0 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results indicate that consumer animosity and negative e-WOM have significant negative effects on brand image. Negative e-WOM significantly influences purchase intention, while consumer animosity does not have a significant direct effect. Nevertheless, brand image plays a significant mediating role in the relationships among the variables. These findings highlight the critical role of brand image in shaping consumer perceptions and behavioral intentions. Strategically, KFC Indonesia needs to strengthen brand image, enhance reputation recovery efforts, and manage public perceptions more effectively to reduce the negative impact of adverse information and consumer sentiment.
Purchase Intention Of Glowsophy Moisturizer on Tiktok: Influencer Reputation As Moderator And Kols Customer Perception Esa Agata; Wenny Pebrianti; Bintoro Bagus Purmono; Heriyadi Heriyadi; Harry Setiawan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6401

Abstract

TikTok is a rapidly growing social media platform in Indonesia and plays a crucial role in digital marketing, particularly in the skincare industry. Intense competition and negative issues such as black campaigns require companies to adopt effective and credible marketing communication strategies. This study aims to empirically examine the effects of social media marketing activities, perceived quality of information, and KOLs customer perception on purchase intention, as well as the moderating role of influencer reputation for Glowsophy Moisturizer on TikTok. This study employs a quantitative approach using a survey of 200 TikTok users in Indonesia. Data were collected through online questionnaires and analyzed using PLS-SEM with SmartPLS 4.0. The findings indicate that all independent variables have positive and significant effects on purchase intention. Furthermore, influencer reputation significantly strengthens the relationships between the independent variables and purchase intention. The study highlights the importance of social media marketing activities, information quality, and influencer reputation in enhancing consumers’ purchase intention, particularly when brands encounter negative issues.
Overclaim Clarification: The Influence Of Perceived Risk And Online Customer Review On Repurchase Intention Through Brand Trust In The Originote Livia Deviana; Heriyadi Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6490

Abstract

The beauty industry in Indonesia has experienced rapid growth, many brands use marketing strategies by highlighting products percentage claims. However, overclaim issues have emerged as experienced by The Originote and caused a shift in brand positioning and trust. In response, The Originote implemented clarification and product reformulation to restore trust and repurchase intention. This study aims to identify factors influencing repurchase intention by using perceived risk, online customer review, and brand trust. The research using Stimulus–Organism–Response Theory. A quantitative approach was employed using a survey method, and data were analyzed using SmartPLS version 4.0. The study involved 200 respondents who were consumers of The Originote. The findings reveal that perceived risk and online customer reviews have a significant influence on brand trust and repurchase intention. Additionally, brand trust has a positive and significant effect on repurchase intention and serves as a mediating variable between the independent variables on repurchase intention. These results highlight the crucial role of perceived risk, online customer reviews, and brand trust in shaping repurchase intention in the beauty industry facing overclaim issues. This study provides practical and theoretical contributions for companies in developing effective marketing strategies and managing long term consumer and brand relationships.
Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup Regina Rosita; Heriyadi Heriyadi; Bintoro Bagus Purmono; Juniwati Juniwati; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6491

Abstract

Environmental problems, particularly sanitary pad waste in Indonesia, have driven society to develop sustainable solutions. Menstrual cups are an alternative to sanitary pads that can be used over the long term. However, the level of menstrual cup usage in Indonesia remains relatively low compared to other countries. This study aims to analyze the effect of Negative Electronic Word of Mouth on Purchase Intention through Perceived Risk and Attitude Toward Product as mediating variables. This research employs a quantitative method involving 300 respondents who are women in Indonesia and are aware of menstrual cup products. Data were collected through online questionnaires distributed via Google Forms and analyzed using Partial Least Square–Structural Equation Modelling (PLS-SEM) with SmartPLS version 4.0. The results indicate that Negative Electronic Word of Mouth has a negative but insignificant effect on Purchase Intention. On the other hand, Perceived Risk and Attitude Toward Product have a significant effect on Purchase Intention. Furthermore, Perceived Risk and Attitude Toward Product are proven to mediate the relationship between Negative Electronic Word of Mouth and Purchase Intention. These findings emphasize that consumers’ purchase intentions toward a product are not only influenced by information received through social media, but also by consumers’ perceptions and attitudes toward the product.
The Impact Of Local Fried Chicken Attractiveness And Brand Prestige On Repurchase Intention Toward Western Fried Chicken Fast-Food Through Customer Satisfaction Denzel Sudjono; Heriyadi Heriyadi; Bintoro Bagus Purmono; Wenny Pebrianti; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6706

Abstract

This study aims to examine the influence of Local Fried Chicken Attractiveness and Brand Prestige on Repurchase Intention toward Western fried chicken fast-food brands in Indonesia, with Customer Satisfaction acting as a mediating variable. A quantitative survey design was employed by collecting data from 200 Indonesian consumers who had experience consuming both local and Western fried chicken products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that the attractiveness of local fried chicken alternatives tends to reduce consumers’ satisfaction with Western fried chicken, while brand prestige positively enhances customer satisfaction and repurchase intention. Furthermore, customer satisfaction plays a crucial mediating role in translating brand perceptions and competitive attractiveness into repurchase intention. This research contributes to consumer behavior literature by extending Alternative Attractiveness Theory and Expectation–Confirmation Theory in the context of the Indonesian fast-food industry, particularly in explaining how competitive pressure from local brands and symbolic brand value influence consumers’ repurchase behavior.
The Influence Of Korean Wave, Price Perception, And Perceived Quality On Repurchase Intention: The Mediating Role Of Customer Satisfaction In Indomie Korean Ramyeon Stephani Priska Aichen; Giriati Giriati; Wenny Pebrianti; Heriyadi Heriyadi; Ahmadi Ahmadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6798

Abstract

Indomie Korean Ramyeon was introduced in response to the high consumption of instant noodles and the growing popularity of Korean culture in Indonesia. Increasing market competition requires companies to understand the key factors that drive consumers’ repurchase intention. This study aims to analyze the influence of Korean Wave, Price Perception, and Perceived Quality on Repurchase Intention, with Customer Satisfaction as a mediating variable. A quantitative approach was employed using an online survey of 200 respondents who had previously consumed the product. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4, and mediation effects were tested using bootstrapping. The results indicate that Korean Wave, Price Perception, and Perceived Quality have positive and significant effects on both Customer Satisfaction and Repurchase Intention. Furthermore, Customer Satisfaction mediates the relationship between Price Perception and Perceived Quality on Repurchase Intention, but does not mediate the effect of Korean Wave. These findings suggest that the Korean Wave acts as a direct driver of repurchase intention, while customer satisfaction is more strongly influenced by perceived price and product quality. Therefore, companies should maintain product quality and price-value alignment while leveraging Korean cultural trends as a marketing strategy to enhance repurchase intention.
Co-Authors Ahmadi Ahmadi Angwen Constantine Barkah Barkah Bintoro Bagus Purmono Denzel Sudjono Dian Surlita Ervia Claudia Esa Agata Giriati Giriati Harry Setiawan Julia Hasanah Juniwati Juniwati Livia Deviana Marsya Alya Putri Ramadania Ramadania Regina Rosita Ria Veilyzia Rindi Astuti Stephani Priska Aichen Wenny Pebrianti