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All Journal CREATIVE: Jurnal Pengabdian Masyarakat INTEGRATION: Journal of Multidisciplinary Studies
Dwi Putri Budiningtyas
Universitas Batanghari, Jambi, Indonesia

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Pendampingan pendidikan berbasis kearifan lokal: internalisasi nilai religius, moral, dan sosial tradisi mandi safar Harbeng Masni; Zuhri Saputra Hutabarat; Heni Pratiwi; Arif Rahim; Erlina Zahar; Dwi Putri Budiningtyas; Ade Rahima; Myson Myson; Lili Andriani; Firman Tara; Said Alamuadudi; Evi Adriani; Azizah Azizah; Leily Wustha Johar; Diliza Afrilla; Rioni Rizki Aldiansyah; Sujoko Sujoko; Rahmawati Rahmawati; Apdelmi Apdelmi
CREATIVE: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2026): CREATIVE: Jurnal Pengabdian Masyarakat - Juli
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/creative.v1i3.99

Abstract

Tujuan: untuk meningkatkan pemahaman masyarakat, khususnya generasi muda, terhadap nilai religius, moral, sosial, dan budaya yang terkandung dalam tradisi mandi safar. Metode: menggunakan pendekatan pendampingan partisipatif melalui tahapan observasi, identifikasi kebutuhan masyarakat, sosialisasi nilai-nilai budaya, diskusi interaktif, refleksi bersama, serta evaluasi kegiatan. Pendampingan melibatkan tokoh adat, tokoh agama, masyarakat, dan generasi muda untuk memahami serta menginternalisasikan nilai religius, moral, sosial, dan budaya dalam tradisi mandi safar. Hasil: adanya peningkatan pemahaman masyarakat terhadap nilai religius, moral, sosial, dan budaya yang terkandung dalam Tradisi Mandi Safar. Kegiatan pendampingan juga berhasil meningkatkan kesadaran masyarakat, khususnya generasi muda, mengenai pentingnya pelestarian budaya lokal sebagai media pendidikan karakter dan penguatan identitas budaya masyarakat desa Air Hitam Laut. Kesimpulan: kegiatan pengabdian ini menunjukkan bahwa pendampingan berbasis kearifan lokal efektif dalam memperkuat pemahaman dan kesadaran masyarakat terhadap nilai-nilai tradisi mandi safar. Kontribusi: terletak pada penguatan pendidikan berbasis kearifan lokal melalui pemanfaatan tradisi mandi safar sebagai media internalisasi nilai religius, moral, dan sosial.
Integrating green economy, digital marketing, and financing strategies for sustainable financial performance of MSMEs Dwi Putri Budiningtyas
INTEGRATION: Journal of Multidisciplinary Studies Vol. 1 No. 1 (2026): INTEGRATION: Journal of Multidisciplinary Studies - February
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/integration.v1i1.6

Abstract

Purpose: to examine the integration of digital marketing strategies and green economy-based financing in supporting the sustainable financial performance of MSMEs. Method: this study uses a qualitative literature review approach. Data were obtained from observations and relevant scientific publications, then analyzed descriptively to examine the role of green economy-based digital marketing in the development of MSMEs. Findings: the study shows that integrating green economy–based digital marketing with financing strategies enhances MSMEs' competitiveness, strengthens brand image, expands market reach, and improves financial performance, supported by government digitalization and financing programs. Implications: integrating the green economy, digital marketing, and sustainable financing can improve MSME competitiveness, brand image, and financial performance. Digital marketing strategies and government support through digitalization and green financing expand markets and consumer engagement. These findings form the basis of a conceptual model for competitive and sustainable MSME growth, particularly in Jambi. Originality: this study is the first to integrate financing strategies, green-economy-based digital marketing, and MSME financial performance, highlighting their synergy in enhancing competitiveness and sustainability, and offering practical insights for government and financial institutions in Jambi.
Co-Authors Ade Rahima Apdelmi, Apdelmi Arif Rahim Azizah Azizah Diliza Afrilla Erlina Zahar Evi Adriani Firman Tara Harbeng Masni Heni Pratiwi Leily Wustha Johar Lili Andriani Myson Myson Rahmawati Rahmawati Rioni Rizki Aldiansyah Said Alamuadudi Sujoko Sujoko Zuhri Saputra Hutabarat