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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Divo Valentino Siboro
Universitas Negeri Medan
Education

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ANALISIS PERAN DIGITALISASI UMKM DALAM MENDORONG PERTUMBUHAN EKONOMI DAERAH DI INDONESIA Divo Valentino Siboro; Josua Arnaldo Pane
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 02, Juni 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.14693

Abstract

ABSTRACTDigitalization of Micro, Small, and Medium Enterprises (MSMEs) is a crucial strategy for driving regional economic growth in Indonesia in the digital economy era. This study aims to analyze the role of MSME digitalization in increasing business productivity, expanding market access, and strengthening regional economic competitiveness using Rogers' (2003) Diffusion of Innovation theory. The research method used is a literature review utilizing various scientific journals, books, and secondary data from official institutions. The results show that MSME digitalization has a positive contribution to regional economic growth by increasing productivity, community income, and job creation. However, the digital transformation of MSMEs still faces obstacles such as low digital literacy, limited technological infrastructure, and disparities in internet access. Therefore, strengthening the digital ecosystem through increased digital literacy, infrastructure support, and government policies is necessary to accelerate the digital transformation of MSMEs in Indonesia.
Co-Authors Josua Arnaldo Pane