<![CDATA[ABSTRACTDigitalization of Micro, Small, and Medium Enterprises (MSMEs) is a crucial strategy for driving regional economic growth in Indonesia in the digital economy era. This study aims to analyze the role of MSME digitalization in increasing business productivity, expanding market access, and strengthening regional economic competitiveness using Rogers' (2003) Diffusion of Innovation theory. The research method used is a literature review utilizing various scientific journals, books, and secondary data from official institutions. The results show that MSME digitalization has a positive contribution to regional economic growth by increasing productivity, community income, and job creation. However, the digital transformation of MSMEs still faces obstacles such as low digital literacy, limited technological infrastructure, and disparities in internet access. Therefore, strengthening the digital ecosystem through increased digital literacy, infrastructure support, and government policies is necessary to accelerate the digital transformation of MSMEs in Indonesia.]]>
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