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Gede Yudha Anugrah Pratama
Institut Desain Dan Bisnis Bali
Education

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PENGARUH PROMOSI DAN HARGA TERHADAP MINAT PEMBELIAN PRODUK FESYEN JINISO JEANS DI TIKTOK SHOP PADA KONSUMEN GEN Z DI KOTA DENPASAR Phai Sophen; Inten Pertiwi; Gede Yudha Anugrah Pratama
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 Nomor 02, Juni 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15484

Abstract

Pertumbuhan industri fesyen digital di Indonesia mendorong merek lokal seperti Jiniso Jeans untuk memanfaatkan platform social commerce TikTok Shop sebagai sarana pemasaran utama, khususnya dalam menjangkau segmen konsumen Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan harga terhadap minat pembelian produk fesyen Jiniso Jeans di TikTok Shop pada konsumen Gen Z di Kota Denpasar, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan teknik pengumpulan data melalui kuesioner berani yang disebarkan kepada 65 responden Gen Z pengguna aktif TikTok Shop di Kota Denpasar menggunakan teknik purposive sampling . Analisis data dilakukan menggunakan regresi linier berganda, uji-t, uji-F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa promosi berpengaruh signifikan terhadap minat pembelian konsumen Gen Z, harga berpengaruh signifikan terhadap minat pembelian konsumen Gen Z, dan secara simultan promosi serta harga bersama-sama berpengaruh signifikan terhadap minat pembelian produk fesyen Jiniso Jeans di TikTok Shop. Temuan ini mengimplikasikan bahwa strategi promosi yang efektif dan penetapan harga yang kompetitif merupakan faktor kunci dalam meningkatkan minat pembelian konsumen Gen Z pada platform social commerce .
PENGARUH PENGGUNAAN AI TOOLS DAN MOTIVASI KERJA TERHADAP KREATIVITAS FREELANCER GRAPHIC DESIGNER DI BALI Gloria Dhida Sugiyanto; Gede Yudha Anugrah Pratama; Ni Komang Prasiani
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.16490

Abstract

The rapid advancement of Artificial Intelligence (AI) technology has fundamentally transformed the creative industry, including the way freelance graphic designers develop ideas and produce visual work. Beyond technological factors, work motivation has also been identified as a key determinant of individual creativity. This study aims to examine the effect of AI Tools usage on the creativity of freelance graphic designers in Bali, the effect of work motivation on their creativity, and the simultaneous effect of both variables. A quantitative approach with an explanatory research design was employed. Data were collected through an online questionnaire distributed to 165 freelance graphic designers belonging to the Bali Graphic Designer Facebook community, selected using purposive sampling. Data analysis was conducted using multiple linear regression with SPSS software. The results indicate that AI Tools usage has a positive and significant effect on creativity (t = 12.225; sig. = 0.000; β = 0.678), work motivation has a positive and significant effect on creativity (t = 3.209; sig. = 0.002; β = 0.178), and both variables simultaneously exert a significant effect on creativity (F = 121.011; sig. = 0.000), with an R Square value of 0.599. These findings suggest that the creativity of freelance graphic designers is shaped by the combination of AI-based technology utilization and individual motivational drive
Co-Authors Gloria Dhida Sugiyanto Inten Pertiwi Ni Komang Prasiani Phai Sophen