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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Netnografi Komunikasi
Salma Dhiyayl Haq
Sekolah Vokasi Institut Pertanian Bogor
Arts Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Proses Produksi Video Kegiatan Pemerintah Kota Bogor Di Akun Instagram @Pemkotbogor Sebagai Media Komunikasi Publik Salma Dhiyayl Haq; Guruh Ramdani
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11566

Abstract

This study aims to examine the video production process for Bogor City Government activities published via the @pemkotbogor Instagram account and to understand the role of these videos as a medium of public communication. This study employs a descriptive qualitative method, utilizing data collection techniques such as interviews, observation, and documentation within the Broadcasting Division of the Information and Public Communication (IKP) Department at the Bogor City Communication and Information Agency (Diskominfo). The research analysis employs the audiovisual production framework by Gerald Millerson and Jim Owens, which encompasses pre-production, production, and post-production stages, and is supported by the concept of Public Service Broadcasting to examine the function of videos as a medium for public information services. The findings reveal that the video production process is conducted in a structured manner, beginning with conceptual planning, equipment preparation, filming of government activities, and editing before publication on Instagram. In this process, the Broadcasting Division not only focuses on audiovisual technical aspects but also on the clarity of information and the public’s need for accurate and easily understandable public information. This study demonstrates that government activity videos published via the @pemkotbogor Instagram account serve as a digital public communication medium that supports the rapid, visual, and easily accessible dissemination of government information to the public.
KONTEN SKIT INSTAGRAM TIEBYMIN TERHADAP MINAT PEMBELIAN PRODUK HIJAB Salma Dhiyayl Haq; Hudi Santoso; Leonard Dharmawan
Jurnal Netnografi Komunikasi Vol. 5 No. 1 (2026): Vol. 5 No. 1 (2026): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v5i1.133

Abstract

Perkembangan media sosial telah mengubah strategi pemasaran dengan memanfaatkan konten digital yang menghibur dan interaktif. Salah satu bentuk strategi tersebut adalah penggunaan konten skit, yaitu video singkat dan menghibur yang bertujuan menarik perhatian dan membangun kedekatan emosional dengan audiens. Penelitian ini bertujuan mengetahui hubungan konten skit Instagram TieByMin terhadap minat pembelian produk hijab di kalangan muslimah gen Z di Kota Bogor. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui kuesioner tertutup menggunakan skala Likert. Sampel penelitian ditentukan dengan rumus populasi tak terhingga dengan tingkat kepercayaan 95% dan margin of error 10%, sehingga diperoleh 96 responden. Data dianalisis menggunakan bantuan perangkat lunak SPSS untuk menguji validitas, reliabilitas, serta hubungan antara variabel konten skit terhadap minat pembelian. Hasil dari uji korelasi Spearman Rank menunjukkan nilai koefisien korelasi 0.820, artinya konten skit memiliki hubungan positif yang kuat terhadap minat beli produk hijab di kalangan Muslimah gen Z di Kota Bogor.
Co-Authors Guruh Ramdani Hudi Santoso Leonard Dharmawan