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All Journal Jurnal Teknologi Informasi TOFEDU: The Future of Education Journal
T.M. Riyan
Universitas Teuku Umar
Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Other

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The Impact of Social Media Usage, QRIS, and Capital on the Income Increase of MSMEs in Johan Pahlawan District, West Aceh Regency T.M. Riyan; Rollis Juliansyah; Puput Arisna
The Future of Education Journal Vol 4 No 9 (2025): Continued
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i9.1330

Abstract

This study aims to analyze the impact of social media, QRIS, and business capital on the income growth of Micro, Small, and Medium Enterprises (MSMEs) in Johan Pahlawan District, Aceh Barat Regency. Although some MSME entrepreneurs have begun to adopt digital technology, various challenges remain, particularly in the use of social media and the QRIS payment system, especially in Johan Pahlawan District. Data show a decline in the number of MSMEs from 3,042 units in 2020 to 2,500 units in 2024. Additionally, the digital divide, such as low digital literacy and limited business capital, further hinders the optimal development of MSMEs. Therefore, this study aims to further investigate the impact of social media and QRIS use on MSME income in the region, while also formulating strategic recommendations to enhance MSME efficiency and sustainability in adopting digital technology. The research adopts a quantitative approach with a sample of 88 MSME entrepreneurs operating in Johan Pahlawan District. The analytical method used is multiple linear regression. The results show that, partially, social media usage has a positive and significant effect on MSME income growth, QRIS has a positive but not significant effect on MSME income, while business capital has a positive and significant effect on MSME income growth. Simultaneously, social media, QRIS, and business capital significantly and positively influence the income growth of MSMEs in Johan Pahlawan District, Aceh Barat Regency.  
Digital Ecosystem Adoption pada UMKM: Peran Social Media Marketing dan QRIS (Payment Technology) dalam Mendorong Produktivitas UMKM Puput Arisna; T.M. Riyan; Ilham Juliwardi; Noval Suhendra; Lia Sulistianingsih; Rivansyah Suhendra; Sanusi Sanusi; Ratih Fitria Jumarni
Jurnal Teknologi Informasi Vol 5, No 1 (2026): Mei
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jti.v5i1.15556

Abstract

Perkembangan teknologi digital telah membentuk ekosistem bisnis baru yang mendorong UMKM untuk mengadopsi berbagai platform digital dalam aktivitas operasionalnya. Konsep digital ecosystem adoption pada UMKM tercermin melalui pemanfaatan Social Media Marketing sebagai strategi promosi berbasis digital serta implementasi Quick Response Code Indonesian Standard QRIS (Payment Technology) sebagai sistem pembayaran elektronik. Penelitian ini bertujuan untuk menganalisis peran adopsi ekosistem digital tersebut dalam mendorong Produktivitas UMKM. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research terhadap 88 pelaku UMKM di Kecamatan Johan Pahlawan, Kabupaten Aceh Barat. Analisis dilakukan menggunakan regresi linier berganda untuk menguji pengaruh Social Media Marketing, QRIS (Payment Technology) dan Kapasitas Modal sebagai faktor pendukung adopsi teknologi terhadap Produktivitas UMKM. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap produktivitas UMKM. Implementasi QRIS (Payment Technology) menunjukkan pengaruh positif namun belum signifikan secara statistik. Sementara itu, Kapasitas Modal berpengaruh positif dan signifikan terhadap Produktivitas UMKM. Secara simultan, ketiga variabel tersebut berkontribusi signifikan dalam mendorong peningkatan produktivitas UMKM. Temuan ini menegaskan bahwa integrasi digital marketing dan Payment Technology dalam ekosistem digital UMKM menjadi faktor strategis dalam meningkatkan daya saing usaha di era transformasi digital.
Co-Authors Ilham Juliwardi Lia Sulistianingsih Noval Suhendra Puput Arisna Ratih Fitria Jumarni Rivansyah Suhendra Rollis Juliansyah Sanusi