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All Journal Kartika: Jurnal Studi Keislaman Baitul Hikmah: Jurnal Ilmiah Keislaman
Fazri Hasiholan Sinaga
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Economics, Econometrics & Finance Education

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Strategi Komunikasi Dakwah dalam Penguatan Literasi Ekonomi Syariah Masyarakat Muslim Yeni Yasyah Sinaga; Fazri Hasiholan Sinaga
Kartika: Jurnal Studi Keislaman Vol. 6 No. 2 (2026): Kartika: Jurnal Studi Keislaman (May)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i2.971

Abstract

Islamic economic literacy is an important factor in the development of the Islamic financial ecosystem in Indonesia. However, a gap still exists between the Muslim community's commitment and their understanding of the implementation of sharia economic principles, including in Pekanbaru City, which has strong Malay-Islamic socio-cultural characteristics. This study aims to analyze da'wah communication strategies, identify barriers, and formulate an effective model for strengthening Islamic economic literacy among urban communities. Using a qualitative approach with a case study method, data were collected through observation, documentation, and review of literacy programs from various institutions. Data analysis employed the Miles and Huberman interactive model. The results show that da'wah communication strategies are implemented through three channels: conventional-cultural (mosques and majelis taklim), contemporary digital, and collaborative-structural (synergy between da'wah institutions, universities, regulators, and the Islamic financial industry). The barriers encountered include limited communicator competence, the complexity of muamalah terms, and low public trust in Islamic financial institutions. This study formulates a Holistic Muamalah Da'wah Model that integrates the strengthening of dai competence, message simplification, the use of digital media, and institutional collaboration
Ruang Jalanan sebagai Arena Dakwah: Analisis Sosiologis terhadap Anak Jalanan dan Strategi Bertahan Hidup Yeni Yasyah Sinaga; Fazri Hasiholan Sinaga
Baitul Hikmah: Jurnal Ilmiah Keislaman Vol. 4 No. 1 (2026): Baitul Hikmah: Jurnal Ilmiah Keislaman
Publisher : Pascasarjana IAI Diniyyah Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46781/ydjr5m80

Abstract

This study examines the survival strategies of street children in Pekanbaru and analyzes the street as a social, economic, and da’wah arena from the perspective of the sociology of da’wah. This research employs a qualitative approach with descriptive-analytical methods. Data were collected through observation, in-depth interviews, and documentation, and analyzed using data reduction, data display, and conclusion drawing techniques. The findings reveal that street children develop adaptive survival strategies through informal economic activities such as begging, busking, and street clowning. These practices involve not only economic motives but also symbolic interaction to attract public empathy. The street functions as a dynamic arena characterized by interaction, competition, and power relations. From the perspective of the sociology of da’wah, the findings indicate that da’wah practices have not fully reached marginalized groups in public spaces. Street children serve not only as objects of da’wah but also as social reminders of inequality. This study highlights the need for a more inclusive, contextual, and empowerment-based da’wah approach.
Co-Authors Yeni Yasyah Sinaga