This study examines the survival strategies of street children in Pekanbaru and analyzes the street as a social, economic, and da’wah arena from the perspective of the sociology of da’wah. This research employs a qualitative approach with descriptive-analytical methods. Data were collected through observation, in-depth interviews, and documentation, and analyzed using data reduction, data display, and conclusion drawing techniques. The findings reveal that street children develop adaptive survival strategies through informal economic activities such as begging, busking, and street clowning. These practices involve not only economic motives but also symbolic interaction to attract public empathy. The street functions as a dynamic arena characterized by interaction, competition, and power relations. From the perspective of the sociology of da’wah, the findings indicate that da’wah practices have not fully reached marginalized groups in public spaces. Street children serve not only as objects of da’wah but also as social reminders of inequality. This study highlights the need for a more inclusive, contextual, and empowerment-based da’wah approach.
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