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All Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI
Nurlatifah, Hanny
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Public Health Social Sciences

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Usulan Strategi Pemasaran Universitas Al Azhar Indonesia Menggunakan Metode K-Means Clustering Arsyad, Aisyah Tiar; Nurlatifah, Hanny; Sunarmo, Sunarmo
JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Vol 9, No 1 (2024): January 2024
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/sst.v9i1.2699

Abstract

In 2022, the University Al Azhar Indonesia (UAI) was in the second phase of expansion, focusing on increasing the influx of new students. Each year, UAI allocated funds to execute diverse promotional strategies. However, the effectiveness of the undertaken promotional measures is deemed suboptimal, as the student admissions continue to exhibit fluctuations. To address this issue, researchers have employed the data mining method utilizing the K-Means Clustering algorithm. This study adopts both qualitative and quantitative approaches. Following the data cleaning stage, the initial sample size of 4,342 students is reduced to 2,650. The K-Means Clustering analysis identifies three clusters: the main cluster, minimum cluster, and adaptive cluster. Based on the characteristic data within the first cluster, it is recommended that UAI prioritizes promotional efforts towards students from private high schools in the Jabodetabek area. Additionally, the marketing communication mix, including brochures, banners, printed media, television, and radio, needs to be reassessed. In executing promotional strategies, UAI is advised to carefully consider the unique characteristics of each cluster and to maximize the utilization of social media and websites by incorporating elements of the 7C Framework.Keywords - K-Means, Clustering, Promotion Strategy
PENERAPAN SEKOLAH KETERAMPILAN DAN KEWIRAUSAHAAN MENGGUNAKAN KURIKULUM MUSLIMPRENEUR DAN SMART CLASS SYSTEM Arsyad, Aisyah Tiar; Nurlatifah, Hanny; Samiono, Bambang Eko; Yusuf, Andi Mukramin; Shabir, Achmad
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v9i2.69968

Abstract

This training program aims to increase the understanding and skills of Muslimpreneur value-based entrepreneurship among 100 participants from Pameungpeuk Subdistrict, Bandung Regency, the majority of whom are students and alumni of Al Marwah Vocational School. Activities include building smart-class-system-based classroom infrastructure, Muslimpreneur curriculum training, and pre-test and post-test surveys. The results of the training showed a significant increase in participants' understanding of aspects such as Muslimpreneur, entrepreneurship, marketing, halal products, and sharia finance, despite technical difficulties such as unstable electricity and licensing issues related to imported equipment. This program succeeded in producing 20 products with business concepts that were ready to be incubated at the Tajeer Incubator at Universitas Al Azhar Indonesia (UAI) and graduated 100 participants with competency certification, creating a strong foundation for the sustainability of micro-enterprises based on religious and technical values.Program pelatihan ini bertujuan meningkatkan pemahaman dan keterampilan kewirausahaan berbasis nilai Muslimpreneur bagi 100 peserta dari Kecamatan Pameungpeuk, Kabupaten Bandung, yang mayoritas merupakan siswa dan alumni SMK Al Marwah. Kegiatan mencakup pembangunan infrastruktur kelas berbasis smart class system, pelatihan kurikulum Muslimpreneur, dan survei pre-test serta post-test. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta pada aspek Muslimpreneur, kewirausahaan, pemasaran, produk halal, dan keuangan syariah, meskipun sempat terdapat kendala teknis seperti stabilitas listrik dan perizinan perangkat impor. Program ini berhasil menghasilkan 20 produk dengan konsep bisnis yang siap diinkubasi di Inkubator Tajeer Universitas Al Azhar Indonesia (UAI) dan meluluskan 100 peserta bersertifikasi kompetensi, menciptakan fondasi kuat untuk keberlanjutan usaha mikro berbasis nilai religius dan teknis.
Co-Authors Arsyad, Aisyah Tiar Samiono, Bambang Eko Shabir, Achmad Sunarmo Sunarmo, Sunarmo Yusuf, Andi Mukramin