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All Journal Excellent International Journal of Islamic Economics and Finance (IJIEF) Kumawula: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Halal Research JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Studi Ilmu Manajemen dan Organisasi Bukhori: Kajian Ekonomi dan Keuangan Islam
Sunarmo Sunarmo, Sunarmo
Universitas jenderal Soedirman
Religion Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Product Quality, Price and Location against The Satisfaction and The Image of The Impact on Consumer Loyalty (Empirical Study in Waroeng Special Sambal Sragen Branch) Sunarmo, Sunarmo
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Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the effect of product quality, price and location of the satisfaction and the image of the impact on consumer loyalty Waroeng Special Sambal Sragen Branch. This research is quantitative research using questionnaires or questionnaire as the primary data that is processed in SPSS program. The analysis technique used is using validity and reliability test, linearity test, regression analysis, path analysis, t test, F test, test the coefficient of determination and correlation analysis. The results showed that the quality of products significantly influence customer satisfaction. Price significant effect on customer satisfaction. The location is not significant effect on customer satisfaction. Product quality significantly influence the image. Price significant effect on consumer image. Locations significant effect on the image. Product quality significantly influence consumer loyalty. Price significant effect on loyalty. Locations significant effect on loyalty. Satisfaction significant effect on consumer loyalty. Citra significant effect on consumer loyalty. F test can be concluded jointly variable product quality, price, location, satisfaction and image effect on consumer loyalty in Waroeng Special Sambal Sragen Branch. Results of a total of 0.869 R2 can be interpreted consumer loyalty in Waroeng Special Sambal Sragen Branch explained by the variable quality of the product, price, location and Satisfaction of 86.9%. Results of path analysis showed that: The use of intervening variables dauntuk satisfaction to loyalty product quality is effective and ineffective image. The use of intervening variables satisfaction and image for the price on loyalty is not effective. The use of intervening satisfaction and the image of the location for the variable is effective.Keywords: Product Quality, Price, Location, satisfaction, image, Consumer Loyalty
SOSIALISASI DAN PENDAMPINGAN STRATEGI PEMASARAN PADA UMKM DAPUR MOMY KEAN DI BEKASI Cahrianto, Cahrianto; Sunarmo, Sunarmo; Widuhung, Sisca Debyola; Arsyad, Aisyah Tiar; Halim, Abdul; Lakhsamana, Nadya Dinda
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i2.45933

Abstract

Pelaku usaha perempuan, khususnya ibu rumah tangga, berpotensi menggerakan perekonomian nasional melalui Usaha Mikro, Kecil, dan Menengah (UMKM). Motivasi perempuan yang sudah menikah untuk bekerja semangkin meningkat. Adanya dukungan terhadap perkembangan UMKM dan pemberdayaan perempuan menjadikan UMKM yang dikelola oleh Ibu rumah tangga harus diarahkan lebih baik. Pengelolaan UMKM Ibu Rumah Tangga saat ini cenderung tidak terstruktur dan kurang maksimal khususnya terkait manajemen usaha dan strategi pemasaran. Salah satu UMKM yang memiliki kendala pemasaran promosi dan platform pemasaran online yaitu UMKM berbasis komunitas Ibu rumah tangga terdiri dari 4 orang yang menamai usahanya yaitu “Dapur Mommy Kean” di Perumahan Jatimulya, Tambun Selatan, Bekasi. Dapur Momy Kean memproduksi aneka makanan rumahan. Oleh karena itu, tujuan kegiatan pengabdian ini adalah meningkatkan penjualan produk Dapur Momy Kean dengan pendampingan strategi pemasaran khususnya pembuatan banner, thank you card dan akun pemasaran digital di e-commerce Shopee. Pengabdian ini menggunakan metode pendampingan pelatihan, sosialisasi dan edukasi kepada ketua usaha Dapur Momy Kean. Hasil kegiatan pengabdian adalah manajemen tugas antar anggota yang jelas, pembuatan media promosi secara digital dan manual dalam bentuk banner dan thank you card, dan pembuatan toko online di e-commerce Shopee. Adapun kesimpulan dari hasil kegiatan pengabdian ini yaitu Mitra dalam hal ini Dapur Momy Kean sangat terbantu dengan adanya program pendampingan pembuatan banner, thank you card dan toko online Shopee dan program – program tersebut diharapkan mampu meningkatkan penjualan dalam ruang lingkup lebih luas tidak hanya area Perumahan Jatumulya, Bekasi.
Effects of Halal Awareness, Service Quality and Promotion on Visitor Decisions Through Destination Imagery as a Mediator Sunarmo, Sunarmo; Thurisaina, Mihda; Amri, Andi; Sagita, Ardio
Indonesian Journal of Halal Research Vol 6, No 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.19489

Abstract

Indonesia has a diversity of destinations and natural and cultural wealth; major assets that other countries might not have. Tourists’ desire to travel is undoubtedly diverse. Hence, the Ministry of Tourism and Creative Economy of the Republic of Indonesia carried out promotions to increase the number of tourist visits by providing halal tourism locations that promoted the Muslim-friendly concept. This study determines the impact of halal awareness, service quality, and promotion on visitor decisions through destination imagery. The research method was descriptive quantitative, incorporating a purposive sampling technique to select participants who are visitors or people who have visited Kota Tua. The present study data were obtained by distributing questionnaires to 150 respondents who had visited Kota Tua tourist attractions in the past six months. The data analysis technique used was path analysis using SPSS software. The Cronbach’s Alpha value for every variable was greater than 0.60, which implies the questions were trustworthy and it was possible to use each one. Based on the path analysis, halal awareness, service quality, and promotion impact on destination imagery has an R Square (R2) of 0.364 or 36.4%. The impact of halal awareness, service quality, and promotion on visitor decisions has an R2 of 0.548 or 54.8%. The findings indicated that halal awareness has a significant impact on destination imagery. Service quality promotion did not have a significant impact on destination imagery. Halal awareness and service quality did not significantly impact visitor decisions. Promotion and destination imagery had a significant impact on visitor decisions.
The Role of Knowledge and Trust in Explaining Intention of Performing Waqf in Agricultural Sector Sunarmo, Sunarmo; Majid, Rifaldi
International Journal of Islamic Economics and Finance (IJIEF) Vol. 7 No. 1 (2024): IJIEF Vol 7 (1), January 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ijief.v7i1.17003

Abstract

This research aimed to analyze the influence of trust and waqf knowledge (WK) on intention to make endowment for programs in agricultural sector using Partial Least Square-Structural Equation Modeling (PLS-SEM) with 4th edition of SmartPLS analytical tool. In addition, the questionnaire was adopted from previous analyses and filled in by 100 respondents familiar with waqf. The results showed that three variables, which were components of Theory of Planned Behavior (TPB), namely subjective norm (SN), attitude toward behavior (ATB), and perceived behavioral control (PBC) had a significant influence on intention to perform waqf in agricultural sector. Regarding the main result, ATB mediated the role of trust and waqf knowledge for waqf. The results had implications for the importance of increasing waqf literacy for all levels of society by presenting religious leaders and increasing nazhir's professionalism in managing funds.
Persaingan Pasar dan Tantangan Industri Farmasi Halal di Indonesia Sunarmo, Sunarmo; Arsyad, Aisyah Tiar; Widuhung, Sisca Debyola
Bukhori: Kajian Ekonomi dan Keuangan Islam Vol. 4 No. 2 (2025): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/bukhori.v4i2.3558

Abstract

Purpose: This research aims to ascertain the degree of competitiveness and obstacles faced by the Indonesia Stock Exchange-listed halal pharmaceutical sector between 2012 and 2022 Methodology: This study consists of quantitative and qualitative data sources from the financial reports of 10 halal pharmaceutical companies listed on the Indonesia Stock Exchange in 2022, as well as a literature review of the halal pharmaceutical industry. The data collection and analysis technique uses panel data with the Panzar and Roose market competition model approach and a secondary data approach based on a literature review. Results: Based on research testing, two results were obtained. The first is from the Panzar and Roose models, showing that the halal pharmaceutical industry in Indonesia from 2012 to 2021 was in non-equilibrium and competed in a monopolistic market. The results indicate that pharmaceutical companies use non-price tactics and policies to remain in business. Second, the literature review found that the halal pharmaceutical industry has the potential to increase growth due to the increasing public interest in buying halal products and the existence of mandatory halal regulations under the Halal Product Assurance Organizing Agency (BPJPH) Law. Conclusion: However, there are obstacles and challenges faced in the development of the halal pharmaceutical industry, such as the limitations of halal-certified medicines, supply chains, raw materials still being imported, and the quality of human resources Limitations: The limitation of this study is that it only uses financial ratio data including solvency ratios, activities and profitability ratios in 10 pharmaceutical companies and scientific articles about the halal industry. The research does not involve halal pharmaceutical industry players with a direct interview approach. Contribution: This research is useful for pharmaceutical industry players looking at competition between companies, especially increasing competition instead of price and innovation. It is necessary for the government to implement massive policies in terms of both business supervision and halal products.
Effects of Halal Awareness, Service Quality and Promotion on Visitor Decisions Through Destination Imagery as a Mediator Sunarmo, Sunarmo; Thurisaina, Mihda; Amri, Andi; Sagita, Ardio
Indonesian Journal of Halal Research Vol. 6 No. 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.19489

Abstract

Indonesia has a diversity of destinations and natural and cultural wealth; major assets that other countries might not have. Tourists' desire to travel is undoubtedly diverse. Hence, the Ministry of Tourism and Creative Economy of the Republic of Indonesia carried out promotions to increase the number of tourist visits by providing halal tourism locations that promoted the Muslim-friendly concept. This study determines the impact of halal awareness, service quality, and promotion on visitor decisions through destination imagery. The research method was descriptive quantitative, incorporating a purposive sampling technique to select participants who are visitors or people who have visited Kota Tua. The present study data were obtained by distributing questionnaires to 150 respondents who had visited Kota Tua tourist attractions in the past six months. The data analysis technique used was path analysis using SPSS software. The Cronbach's Alpha value for every variable was greater than 0.60, which implies the questions were trustworthy and it was possible to use each one. Based on the path analysis, halal awareness, service quality, and promotion impact on destination imagery has an R Square (R2) of 0.364 or 36.4%. The impact of halal awareness, service quality, and promotion on visitor decisions has an R2 of 0.548 or 54.8%. The findings indicated that halal awareness has a significant impact on destination imagery. Service quality promotion did not have a significant impact on destination imagery. Halal awareness and service quality did not significantly impact visitor decisions. Promotion and destination imagery had a significant impact on visitor decisions.
Usulan Strategi Pemasaran Universitas Al Azhar Indonesia Menggunakan Metode K-Means Clustering Arsyad, Aisyah Tiar; Nurlatifah, Hanny; Sunarmo, Sunarmo
JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Vol 9, No 1 (2024): January 2024
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/sst.v9i1.2699

Abstract

In 2022, the University Al Azhar Indonesia (UAI) was in the second phase of expansion, focusing on increasing the influx of new students. Each year, UAI allocated funds to execute diverse promotional strategies. However, the effectiveness of the undertaken promotional measures is deemed suboptimal, as the student admissions continue to exhibit fluctuations. To address this issue, researchers have employed the data mining method utilizing the K-Means Clustering algorithm. This study adopts both qualitative and quantitative approaches. Following the data cleaning stage, the initial sample size of 4,342 students is reduced to 2,650. The K-Means Clustering analysis identifies three clusters: the main cluster, minimum cluster, and adaptive cluster. Based on the characteristic data within the first cluster, it is recommended that UAI prioritizes promotional efforts towards students from private high schools in the Jabodetabek area. Additionally, the marketing communication mix, including brochures, banners, printed media, television, and radio, needs to be reassessed. In executing promotional strategies, UAI is advised to carefully consider the unique characteristics of each cluster and to maximize the utilization of social media and websites by incorporating elements of the 7C Framework.Keywords - K-Means, Clustering, Promotion Strategy
Permintaan dan Struktur Pasar Industri Semen di Kabupaten Pesawaran Lampung Sirat, Muhidin; Sunarmo, Sunarmo; Husaini, M; Abdurahman, Abdurahman; Wahyudi, Heru
Studi Ilmu Manajemen dan Organisasi Vol. 3 No. 2 (2022): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v3i2.1508

Abstract

Purpose: This research aims to find demand and market structure for the cement trade industry in Gedong Tataan Subdistrict, Pesawaran District. Research Methodology: : The analytical method used in this research is quantitative with interviews,  questionnaires, literature study, and regression.  Result: Cement prices have a negative significant effect on cement demand, but product quality and consumer services have a positive significant effect on cement demand. The structure of the cement trading services market belongs to a monopolistic market. Limitations: The limitation of this study is using primary data Contribution: Some markets set prices according to the wishes of the actors themselves without following company rules, that is what causes some actors to discriminate. because it belongs to a monopolistic market, each company must implement a non-price policy. Meanwhile, from the performance aspect, it shows that the condition is very achieved. Therefore, there must be efforts from traders such as improvements in terms of products, prices, cleanliness of places and storage.
Co-Authors A Halim Abdurahman . Amri, Andi Ardio Sagita Arsyad, Aisyah Tiar Cahrianto, Cahrianto HERU WAHYUDI Husaini, M Lakhsamana, Nadya Dinda Majid, Rifaldi Nurlatifah, Hanny Sirat, Muhidin Sisca Debyola Widuhung Thurisaina, Mihda