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All Journal Jurnal Informatika Ekonomi Bisnis Konsienti: Community Services Journal
Iskandar, Silvia
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Religion Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Strategi Inovatif Pemanfaatan Media Sosial untuk Mengoptimalkan Promosi Usaha Koko Donat di Kota Padang Sari, Fitrah; Iskandar, Silvia
Konsienti : Community Services Journal Vol. 2 No. 02 (2024): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v2i02.65

Abstract

Usaha Koko Donat merupakan salah satu UKM di Kota Padang yang memiliki potensi besar untuk berkembang melalui peningkatan strategi promosi dan pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk membantu Koko Donat dalam memanfaatkan media sosial secara efektif sebagai sarana promosi yang dapat meningkatkan daya saing dan penetrasi pasar. Metode yang digunakan meliputi sosialisasi dan pelatihan langsung mengenai pembuatan profil bisnis yang menarik dan pengelolaan media sosial yang konsisten dan profesional. Hasil kegiatan ini menunjukkan bahwa melalui pendekatan yang sistematis dan dukungan strategi digital yang tepat, Koko Donat mampu meningkatkan keterlibatan pelanggan dan memperluas jangkauan pasar. Peningkatan pemahaman tentang pentingnya media sosial dalam bisnis juga berhasil memotivasi pemilik usaha untuk terus berinovasi dan mengembangkan usaha secara berkelanjutan. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam mendukung pertumbuhan usaha kecil menengah melalui pemanfaatan teknologi digital
Pemanfaatan Media Sosial untuk Promosi Usaha Kuliner pada Warung Bakso Mas Arif di Kota Padang Sari, Fitrah; Iskandar, Silvia; Amelia, Deni; Maria Putri, Hesti
Konsienti : Community Services Journal Vol. 1 No. 01 (2023): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v1i01.12

Abstract

Community Service is a form of the Tridarma of Higher Education. This Community Service is purpose to carry out socialization and educational activities in Culinary Business SMEs at Warung Bakso Mas Arif in Padang City. The general objective of this community service activity is to provide additional knowledge and understanding of the efforts that can be made by business owner to increase sales through increased promotion or marketing by utilizing social media. In this case business owners can make efforts to increase sales through the use of social media which is one of the business solutions in increasing their business marketing. By utilizing social media platform wisely, these SMEs can expand their market reach, build relationships with costumers and promote their products or services but in an easier and free way.
HR 5.0: Digital Transformation of Human Resources in the Age of Artificial Intelligence Rahmatullah, Reska; Novrianto, Andry; Iskandar, Silvia
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1346

Abstract

This study examines the transformation of Human Resource Management toward the Human Resources 5.0 paradigm in the context of artificial intelligence adoption. The paper aims to analyze how AI-driven technologies reshape HR functions, managerial practices, and economic value creation while maintaining a human-centered orientation. Using a qualitative conceptual research design, the study relies on secondary data derived from peer-reviewed journal articles, scholarly books, and institutional reports related to artificial intelligence, digital HRM, and organizational performance. The collected data are analyzed through thematic analysis to identify recurring patterns concerning HR performance outcomes, managerial and economic implications, ethical challenges, and strategic alignment. The results indicate that artificial intelligence enhances HR efficiency, decision accuracy, and strategic workforce alignment when integrated within HR 5.0 principles. AI adoption also contributes to cost efficiency and optimized human capital utilization, while introducing challenges related to data privacy, algorithmic bias, and organizational readiness. The study concludes that HR 5.0 represents a holistic transformation that requires balancing technological innovation with ethical governance, managerial capability, and human-centered management. These findings provide conceptual insights for organizations seeking sustainable and responsible HR transformation in the digital era.
Co-Authors Amelia, Deni Maria Putri, Hesti Novrianto, Andry Rahmatullah, Reska Sari, Fitrah