Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Niqosiya: Journal of Economics and Business Research
Miftahur Rahman
Institut Agama Islam An-Nawawi Purworejo
Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Transformation in Islamic Banking Services as a Support for Green Banking Practices Miftahur Rahman; Ririn Makrifah
Niqosiya: Journal of Economics and Business Research Vol. 5 No. 2 (2025): July-December 2025
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v5i2.5335

Abstract

Digital transformation has become a key factor in improving the efficiency and quality of Islamic banking services, while supporting green banking practices that are oriented towards environmental sustainability. This research aims to analyze the role of digitalization in Islamic banking services in supporting the implementation of green banking. The method used in this study is a qualitative approach with literature study and secondary data analysis from various reliable sources. The results of the study show that digitalization in Islamic banking, such as the use of mobile banking, paperless transactions, and the implementation of artificial intelligence in risk analysis, contributes significantly to reducing natural resource consumption and increasing operational efficiency. In addition, sharia-based financial technology innovations also encourage transparency and public trust in environmentally friendly banking products. The study concludes that digital transformation not only increases the competitiveness of Islamic banking in the industrial era 4.0, but also strengthens the commitment to the principles of sustainability and Islamic business ethics.
KUNCI SUKSES PEMASARAN: SEGMENTASI, TARGETING DAN POSITIONING Miftahur Rahman; Dini Asrifah
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 2 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i2.2024.811-816

Abstract

Untuk memenangkan persaingan pasar, Perusahaan harus memiliki segmentasi, targeting, dan strategi positioning. Penelitian ini bertujuan untuk mengetahui urgensi segmentasi, targeting, dan positioning. Metodelogi dalam penelitian ini adalah menggunakan metodelogi deskriptif argumentative. Hasil dari penelitian ini yaitu kita bisa mengetahui tentang bagaimana segmentasi, targeting, dan positioning. Konsep penjualan menetapkan penjualan yang agresif dengan upaya promosi, dimana jika tidak diterapkan maka produk tidak akan terjual secara memuaskan. Falsafah pemasaran yang berkeyakinan bahwa pencapaian sasaran organisasi tergantung pada penentuan kebutuhan dan keinginan pasar sasaran dan penyampaian kepuasan lebih efektif dan efisien daripada pesaing. Konsep Pemasaran Sosial Dimana organisasi harus menentukan kebutuhan, keinginan, dan minat pasar sasaran dan menyerahkan kepuasan yang didambakan itu secara lebih efektif dan efisien daripada pesaing dengan cara yang bersifat memelihara atau memperbaiki kesejahteraan konsumen dan Masyarakat.
Co-Authors Dini Asrifah Ririn Makrifah