Ekuitas Jurnal Pnedidikan Ekonomi
Vol. 13 No. 1 (2025)

Faktor-Faktor Yang Mempengaruhi Penggunaan E-Wallet Sebagai Alat Pembayaran E-Commerce Pada Generasi Z di Singaraja

Rachel Hotmaria Pasaribu (Universitas Pendidikan Ganesha)
M. Rudi Irwansyah (Universitas Pendidikan Ganesha)



Article Info

Publish Date
12 Aug 2025

Abstract

This research aims to examine the influence of perceived ease of use and perceived usefulness on the use of e-wallets as a payment tool for e-commerce among Generation Z in Singaraja, both partially and simultaneously. This type of research is descriptive quantitative. The population in this study consists of all Generation Z individuals residing in Singaraja. The sampling technique used in this study is purposive sampling, with sample selection based on certain criteria, namely, Generation Z in Singaraja who are already employed and use e-wallets as a payment tool for e-commerce, with a total sample size of 120 people. Data collection methods utilize questionnaires and are analyzed using multiple linear regression analysis. Hypothesis testing employs the t-test and F-test, processed with the aid of SPSS version 25. The research results show that (1) the perception of ease has a positive and significant effect on the use of e-wallets, (2) the perception of benefits has a positive and significant effect on the use of e-wallets, and (3) the perceptions of ease of use and benefits have a positive and significant effect on the use of e-wallets.

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Journal Info

Abbrev

EKU

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Ekuitas: Jurnal Pendidikan Ekonomi published by Universitas Pendidikan Ganesha in collaboration with Asosiasi Profesi Pendidik Ekonomi Indonesia. A blind peer-reviewed and open access journal published twice a year (June and December). Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on ...