Article Per Year (5 Year)
p-Index From 2021 - 2026
1.606
P-Index
This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Business SABAJAYA Jurnal Pengabdian Kepada Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Indonesia Mengabdi (JIM) JGEN : Jurnal Pengabdian Kepada Masyarakat Jurnal Social Society
Istiono, Istiono
Unknown Affiliation
Religion Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
PENGARUH LIVE STREAMING, CELEBRITY ENDORSER, DAN CUSTOMER TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI MARKETPLACE (STUDI PADA MAHASISWA EKONOMI DAN BISNIS UNIVERISTAS 17 AGUSTUS 1945 SURABAYA) Imatul Komariyah; Istiono, Istiono
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i3.2301

Abstract

Penelitian ini berfokus pada variabel-variabel yang mempengaruhi keputusan konsumen untuk membeli produk. yang melibatkan kepercayaan pelanggan, dukungan selebriti, dan live streaming. Sebanyak 101 responden dipilih sebagai sampel untuk penelitian ini berdasarkan algoritma Lemeshow, dan populasinya terdiri dari mahasiswa Universitas 17 Agustus 1945 Surabaya yang sedang menempuh pendidikan di bidang bisnis dan ekonomi. Regresi linier berganda adalah strategi yang digunakan dalam penelitian ini, yang mengolah data menggunakan SPSS 25 dan pendekatan analisis kuantitatif deskriptif. Berdasarkan uji t, kesimpulan penelitian menunjukkan bahwa live streaming, dukungan selebriti, dan kepercayaan konsumen secara signifikan dan parsial mempengaruhi keputusan konsumen untuk membeli produk. Uji F menunjukkan bahwa ketiga variabel tersebut memiliki dampak yang besar dan menguntungkan terhadap keputusan pembelian secara bersamaan. Studi ini memajukan pengetahuan kita tentang variabel yang mempengaruhi pilihan konsumen di pasar, terutama bagi mahasiswa yang terlibat.
ANALISIS STRUKTUR MODAL, KEBIJAKAN DIVIDEN, DAN PROFITABILITAS SERTA PENGARUHNYA TERHADAP NILAI PERUSAHAAN Rahmawati, Dewi; Istiono, Istiono
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i1.4801

Abstract

This research aims to determine the influence of capital structure, dividend policy, and profitability on company value. This research was conducted on banking sub-sector companies in the LQ45 category listed on the Indonesia Stock Exchange for the 2018-2023 period. The sample used is a saturated sample where the entire population is sampled. Data collection techniques used company annual report documentation and the data collected was analyzed using multiple linear regression and IBM SPSS Version 25 tools. The research results show that simultaneously capital structure, dividend policy and profitability have a significant effect on company value in banking sub-sector companies in the LQ45 category listed on the Indonesia Stock Exchange for the 2018-2023 period. Meanwhile, partially the capital structure variable has a significant effect on company value. The dividend policy variable does not have a significant effect on company value. The profitability variable has a significant negative effect on company value. The recommendation from this research is that companies need to optimize their capital structure to increase company value and attract investors. Even though dividend policy does not have a significant effect, maintaining a consistent dividend policy is still important to maintain investor confidence. The main focus must remain on increasing profitability because it has a significant influence on company value. It is recommended that further research expand the sample and add other variables such as asset structure, company size, liquidity and solvency in order to obtain more comprehensive and accurate results. Keywords: Capital Structure, Dividend Policy, Profitability, and Firm Value
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SKINCARE SKINTIFIC Oktavia, Silvia Selsa; Istiono, Istiono
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i1.4808

Abstract

ABSTRACT Based on data from the Compas Dashboard (2023) regarding local and imported skincare sales, it shows that of the five top brands in that period, three of them implemented a branding strategy involving Korean artists, while Skintific, as an imported brand, did not implement the same strategy. This strategy has proven effective for other brands such as Whitelab, which managed to record its best performance in the period 1-15 September. This phenomenon indicates that competition does not only occur between local skincare brands, but also between imported brands in the market. Therefore, several brands have begun to optimize special strategies to increase consumer buying interest in Skintific skincare products. This research aims to test and analyze the influence of Brand Ambassador, Brand Image and Product Quality on Purchase Interest in Skintific Skincare Products, both partially and simultaneously. This research was conducted on students of the Management Study Program, Faculty of Economics and Business, University of 17 August 1945 Surabaya. This research was conducted on a sample size of 100 respondents who were collected using a questionnaire and the data tests used were instrument tests, classical assumption tests, t tests and F tests. Data analysis used multiple linear regression coefficient of determination (R2) with SPSS 27. The results of this research are that Brand Ambassador, Brand Image and Product Quality simultaneously have a significant effect on Interest in Buying Skincare Products, Brand Ambassador has a positive and significant effect on Interest in Buying Skincare Products, Brand Image has a positive effect on Interest in Buying Skincare Products, Quality Products have a significant positive effect on Purchase Interest in Skintific Skincare Products. Keywords: Brand Ambassador, Brand Image and Product Quality, Purchase Interest.
ANALISIS PENGARUH STRUKTUR MODAL, KEBIJAKAN DIVIDEN, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN: STUDI PADA PERUSAHAAN LQ45 NON KEUANGAN PERIODE 2020-2022 Fardiana, Fardiana; Istiono, Istiono
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i9.5187

Abstract

Intense business competition forces companies to demonstrate their best performance to attract investors and facilitate the acquisition of funds through the capital market. The Indonesia Stock Exchange (IDX) plays a crucial role in helping companies sell shares to investors, which in turn provides additional capital for the companies. Companies listed in the LQ45 index also face strategic decisions regarding capital structure, dividend policy, and profitability to maintain their company value. This study aims to analyze the influence of capital structure, dividend policy, and profitability on the value of non-financial LQ45 companies during the 2020-2022 period. Based on data analysis, it was found that capital structure significantly impact company value, while dividend policy and profitability does not have a significant effect. However, simultaneously, these three variables significantly influence company value. This research provides insights for management and shareholders in planning financial and business strategies to enhance company value in the future.
Pelatihan Strategi Manajemen Pemasaran pada UKM Kemilau Fajar Club Surabaya Prastiwi, Estik Hari; Istiono, Istiono; Astawinetu, Erwin; Ridwan, Muhammad Sihab
JGEN : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): JGEN : Jurnal Pengabdian Kepada Masyarakat, Juni 2024
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/jgen.v2i1.317

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan bentuk badan usaha yang menjadi andalan sebagai sumber pendapatan masyarakat baik di perkotaan maupun pedesaan. UKM perlu mengetahui strategi pemasaran supaya dapat mempertahankan maupun meningkatkan penjualan. Metode pelatihan dengan cara melakukan observasi pada UKM yang tergabung pada Fajar Kemilau Club sehingga pelatihan yang diberikan sesuai dengan kebutuhan UKM. Pelatihan yang dilakukan yaitu memberikan pengetahuan tentang manajemen pemasaran dan strategi manajemen pemasaran yaitu dengan menggunakan Analisa SWOT sehingga UKM dapat mengetahu analisa intern yaitu kekuatan dan kelemahan serta analisa ekstern yaitu peluang dan ancaman. Hasil pelatihan yang didapatkan yaitu UKM dapat mengimplementasikan analisa SWOT sesuai dengan produk yang dijual UKM.
Pelatihan Pembuatan Media Sosial Tiktok Rumah Bunga Kedamean Gresik Prastiwi, Estik Hari; Ridwan, M Sihab; Istiono, Istiono
SABAJAYA Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 06 (2024): SABAJAYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : SABA JAYA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59561/sabajaya.v2i06.527

Abstract

Pengabdian dilakukan pada petani bunga di Desa Banyu Urip Kecamatan Kedamaian Kabupaten Gresik. Pak faisal salah satu petani bunga di Desa Banyu Urip memiliki usaha membuat taman dan menjual pohon yang ukuran besar. Permasalahan yang dihadapi Pak Faisal yaitu tidak mempunyai mesin kretek yang berfungsi untuk mengangkut pohon yang besar dari lokasi stand bunga Pak Faisal ke tempat pembeli atau taman yang dibuat Pak Faisal. Metode PKM yang diberikan yaitu memberikan alat Ttg yaitu mesin kretek dan memberikan pelatihan dan pendampingan promosi lewat sosial media supaya jasa pembuatan taman pak Faisal lebih dikenal konsumen. Pendampingan dilakukan pada pak Faisal sehingga bisa membuat dan mengupload video rumah bunga pada Tiktok
PELATIHAN MANAJEMEN KEUANGAN PADA UMKM FAJAR KEMULAU CLUB SURABAYA Prastiwi, Estik Hari; Istiono, Istiono; Riswan, M Sihab
Jurnal Indonesia Mengabdi Vol. 2 No. 3 (2023): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v2i3.514

Abstract

The knowledge of business management including financial maangement is really needed by the owners of SMEs so they can make financial reports of their businesses. Many SMEs do not separate money for family and money for business. It affects the smooth running of business operations because there is no capital to buy raw materials needed. The training aims to provide knowledge to SMEs about business management, especially financial management, so that SMEs shave knowledge about how to make cash flow, profit and loss reports so that SMEs know the amount of profit generated by their business. The method used is giving lectures (explaining financial management material) and discussions with training participants. The results of this training are expected to increase SMEs' knowledge of business management including basic knowledge of financial management, marketing management and operational management. The results of this training are expected to increase SMEs' knowledge about their business financial plans so that they know cash flow and can make profit and loss reports. SMEs also expected can predict future business plans so that they can increase SMEs' business income and profits.
Analisis Pengaruh Literasi Keuangan Digital, Motivasi Keuangan, dan Uang Saku Terhadap Penggunaan Buy Now Pay Later Pada Mahasiswa Generasi Z di Universitas 17 Agustus 1945 Surabaya Cahyana, Adella Rizqa; Istiono, Istiono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4557

Abstract

Perkembangan layanan Buy Now Pay Later (BNPL) di kalangan mahasiswa menunjukkan peningkatan yang signifikan seiring dengan semakin mudahnya akses terhadap layanan keuangan digital serta meningkatnya kebutuhan konsumsi generasi muda. Kemudahan transaksi, fleksibilitas pembayaran, dan promosi yang menarik menjadikan BNPL sebagai salah satu alternatif pembiayaan yang banyak digunakan oleh mahasiswa. Namun, penggunaan layanan ini juga memerlukan pemahaman dan pengelolaan keuangan yang baik agar tidak menimbulkan permasalahan keuangan di masa mendatang. Penelitian ini bertujuan untuk mengetahui adanya pengaruh Literasi Keuangan Digital, Motivasi Keuangan, dan Uang Saku secara simultan maupun parsial terhadap Penggunaan Layanan Buy Now Pay Later (BNPL) pada Mahasiswa Generasi Z di Universitas 17 Agustus 1945 Surabaya. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 105 responden. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan program SPSS, serta melalui uji asumsi klasik yang meliputi Uji Normalitas, Uji Multikolinearitas, dan Uji Heteroskedastisitas. Hasil penelitian menunjukkan bahwa Literasi Keuangan Digital berpengaruh positif dan signifikan terhadap penggunaan layanan Buy Now Pay Later (BNPL). Motivasi Keuangan juga terbukti berpengaruh signifikan terhadap penggunaan Buy Now Pay Later (BNPL). Sementara itu, Uang Saku memiliki pengaruh positif namun tidak signifikan terhadap penggunaan layanan Buy Now Pay Later (BNPL). Secara simultan, ketiga variabel independen tersebut berpengaruh signifikan terhadap penggunaan layanan Buy Now Pay Later (BNPL) pada mahasiswa Generasi Z di Universitas 17 Agustus 1945 Surabaya.
Pengaruh Cash Flow, Profitabilitas, dan Solvabilitas terhadap Kebijakan Dividen pada Perusahaan Farmasi yang Terdaftar di BEI Tahun 2020–2024 Rahmayani, Aisyah; Istiono, Istiono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5341

Abstract

This study aims to examine the effect of cash flow, profitability, and solvency on dividend policy in pharmaceutical companies listed on the Indonesia Stock Exchange (IDX) during the period 2020–2024. The research population consists of 38 pharmaceutical companies, while the sample includes six companies selected using purposive sampling based on predetermined criteria. The data analyzed are secondary data obtained from companies’ financial statements and annual reports. Hypothesis testing was conducted using multiple linear regression analysis. The partial test results indicate that cash flow does not have a significant effect on dividend policy. Similar findings are observed for profitability, measured by Return on Assets (ROA), and solvency, proxied by the Debt to  Equity Ratio (DER), both of which show a significant effect on dividend policy. Furthermore, the simultaneous test results demonstrate that the three independent variables collectively have a significant effect on dividend policy. The Adjusted R-squared value of 0.463 indicates that cash flow, profitability, and solvency explain 46.3% of the variation in dividend policy, while the remaining 53.7% is influenced by other factors outside the research model. These findings suggest that dividend policy decisions in pharmaceutical companies tend to be driven more by long-term strategic considerations than by short-term financial performance indicators.
Pengaruh Service Quality, Price Perception dan Electronic Word of Mouth terhadap Keputusan Pembelian pada Tomoro Coffee Cabang Tambaksari Surabaya Widodo, Eko Wahyu; Istiono, Istiono
Journal Social Society Vol. 6 No. 1 (2026): Januari - Maret 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.1.2026.1003

Abstract

Urgensi penelitian penting dikarenakan persaingan ketat industri kopi dengan penurunan penjualan di beberapa periode menuntut strategi spesifik untuk cabang tersebut, di mana studi sebelumnya lebih fokus pada citra merek, promosi, atau lokasi umum. Penelitian  ini bertujuan untuk menganalisis dan membuktikan apakah Service Quality, Price Perception dan Electronic Word of Mouth berpengaruh terhadap keputusan pembelian pada TOMORO Coffee cabang Tambaksari Surabaya. Penelitian ini menggunakan metode kuantitatif dengan jumlah sampel 100 responden. Teknik pengumpulan data melalui studi Pustaka, wawancara awal, dan penyebaran kuesioner. Analisis data yang digunakan adalah Uji Deskriptif, Uji Intrumen, Uji Asumsi Klasik dan Uji Hipotesis dengan SPSS26. Penelitian ini dilakukan dari April hingga Mei 2025. Adapun  hasil penelitian menunjukan bahwa semua indikator varil dan reliabel. Berdasarkan Uji Regresi Linier Berganda, variabel Electronic Word of  Mouth memiliki pengaruh yang lebih dominam, sedangkan variabel Service Quality memberikan pengaruh yang lebih rendah dan variabel Price Perception tidak signifikan meskipun memiliki pengaruh positif. Hasil Uji T menyatakan bahwa Service Quality dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap keputusan pembelian pada TOMORO Coffee cabang Tambaksari Surabaya. Sedangkan  hasil Uji Koefisien Determinasi (R²) menunjukkan bahwa pengaruh variabel independen terhadap variabel dependen sebesar sebesar 73,6% Sedangkan sisanya 26,4% dipengaruhi oleh variabel lain diluar model yang diteliti.
Co-Authors Astawinetu, Erwin Cahyana, Adella Rizqa DEWI RAHMAWATI Estik Hari Prastiwi, Estik Hari Fardiana, Fardiana Imatul Komariyah Oktavia, Silvia Selsa Rahmayani, Aisyah RIDWAN, M SIHAB Ridwan, Muhammad Sihab Riswan, M Sihab Widodo, Eko Wahyu