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All Journal PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang PINISI Discretion Review
Sanawiri, Brillyanes
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Enhancing the entrepreneurial skills of rural farmers through digital technology and business innovation Sanawiri, Brillyanes; Amrulla, Moh. Fahrial
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 10 No. 1 (2025): February 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v10i1.14635

Abstract

This community service program aimed to empower farmers in the Taman Madani Farmers' Community, Nongkojajar, by enhancing entrepreneurial skills through digital technology and business innovation. Over 14 weeks, the Agriculture Community Business Creation Program provided training and mentorship to 40 participants on micro-enterprise development, covering business planning, financial management, digital marketing, and product innovation. The program was conducted in four phases: preparation, training, independent business initiation, and development. Participants were introduced to digital tools like Facebook for marketing, along with practical business planning exercises. Despite challenges such as limited internet access, the program significantly improved participants' understanding of business management, marketing, and product development. Many began adopting digital platforms to expand their market reach, increase sales, and improve product competitiveness. The results demonstrated substantial progress in business operations, with participants showing greater confidence in managing their enterprises. Moving forward, recommendations include expanding access to financial support, increasing the frequency of training sessions, and providing continuous mentorship to ensure sustainable business growth and long-term success. By fostering innovation and digital adoption, this program has helped rural farmers build more resilient and competitive businesses in an increasingly digital economy.
Unpacking the Resource–Value–Performance Nexus in SMEs Sanawiri, Brillyanes; N, Anjar Septian; Sadewo, Satrio Tegar
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.015

Abstract

Objectives: This study investigates how resource leverage and value creation interact to influence the overall performance of SMEs within an entrepreneurial marketing framework. It addresses the gap in understanding whether leveraging limited resources translates into performance gains when mediated by value creation.Methodology: A quantitative research design was employed, utilizing a structured questionnaire distributed to 140 SME owners and managers. Data from these respondents were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement and structural models linking resource leverage, value creation, and performance.Findings: The results show that resource leverage has a significant direct effect on SME performance (β = 0.333, p = 0.000). Additionally, resource leverage strongly influences value creation (β = 0.604, p = 0.000), which in turn has a substantial effect on SME performance (β = 0.527, p = 0.000). The mediation analysis confirms that value creation significantly mediates the relationship between resource leverage and SME performance (β = 0.319, p = 0.000), indicating that firms that effectively transform financial, human, and social resources into customer-oriented value offerings achieve superior outcomes—such as higher financial returns, customer loyalty, and market differentiation.Conclusion: This study confirms the importance of value creation in maximizing the impact of resource leverage. It contributes to entrepreneurial marketing and resource-based view literature by highlighting the strategic role of co-creation, innovation, and market responsiveness in enhancing SME performance, particularly in resource-constrained environments.
CORPORATE GOVERNANCE DAN PERILAKU TAX COMPLIANCE PADA USAHA KECIL DAN MENENGAH Agusti, Rosalita Rachma; Sanawiri, Brillyanes
Profit: Jurnal Adminsitrasi Bisnis Vol. 13 No. 2 (2019): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.141 KB) | DOI: 10.21776/ub.profit.2019.013.02.7

Abstract

Small and medium enterprises (SMEs) have a very important role in the Indonesian economy. The existence of SMEs in Indonesia is strongly influenced by several factors including those offered by the market and corporate governance. Good corporate governance is an important thing that supports business sustainability. Implementation of corporate governance for SMEs involving entrepreneurs compliance to government regulations, such as regulations related to taxation. Indonesia implement self-assessment system in terms of tax payments and tax reporting. It is confirms that corporate governance and the fulfillment of tax obligations are closely interrelated. Data is collected by interview using in depth interview technique. The results show that business owners have not applied the good corporate governance code for SMEs which prove that tax compliance has not been implemented properly. Based on tax obligation indicators, this study reveal that SMEs implement tax obligations on NPWP ownership, but have not performed other obligations, namely tax payment and reporting.
From Social Media to Showroom: How Hyundai Leverages Influencer Marketing to Shape Consumer Purchase Decisions and Brand Image Sanawiri, Brillyanes; Siregar, Marsa Malikiya; Irawan, Ari; Agusti, Rosalita Rachma; Sumantri, Bambang Agus
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.77515

Abstract

This study aims to analyze the influence of influencer marketing and social media marketing on brand image and purchase decision, with brand image as a mediating variable. The theories used in this study include source credibility, self-congruity, and stimulus-organism-response, which explain how these two digital marketing variables affect consumer perceptions and their decision-making. The research uses a structured survey approach in the automotive sector, with Partial Least Squares-Structural Equation Modeling (PLS-SEM) as the analysis technique. The results show that influencer marketing and social media marketing have a significant positive impact on brand image and purchase decision. Brand image is proven to mediate the relationship between influencer marketing, social media marketing, and purchase decision, confirming the important role of brand image in the consumer decision-making process. These findings support the relevance of the theories used in digital marketing. Practically, the results of this study have implications for companies to prioritize the credibility and congruence between influencers and brands in their social media marketing strategies. The research also highlights the importance of transparency in influencer collaborations to build consumer trust. Limitations of the study include the use of data collected at a single point in time, which limits the ability to draw causal conclusions, as well as the automotive industry context, which may affect generalizability. Future research is recommended to use longitudinal or experimental designs to explore the negative effects of influencer marketing and social media marketing.
Co-Authors Amrulla, Mohammad Fahrial Ari Irawan Bambang Agus Sumantri, Bambang Agus N, Anjar Septian Rosalita Rachma Agusti Satrio Tegar Sadewo Siregar, Marsa Malikiya