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All Journal Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Sains Teknologi dan Sistem Informasi El-Qish: Journal of Islamic Economics Jurnal Manajemen dan Bisnis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Research Horizon
Satrio Tegar Sadewo
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS THE ANTECEDENT OF ENTREPRENEURIAL INTENTION PADA MAHASISWA (Survey pada Kelompok Aktivitas Kewirausahaan Mahasiswa di Universitas Brawijaya dan Universiti Teknologi Malaysia) Satrio Tegar Sadewo; Mohammad Iqbal; Brillyanes Sanawiri
Jurnal Administrasi Bisnis Vol 59, No 1 (2018): JUNI
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

This study aims to know and explain the differences in attitudes, subjective norms, perceived behavior control, entrepreneurial intentions on students. Students who was surveyed in this research are students of Universitas Brawijaya and Universiti Teknologi Malaysia. Students who became the research subject are the students who involved in entrepreneurial club activities. This research used explanatory research with survey method through quantitative approach. The population in the study are students who are members of Entrepreneurship and Innovation Laboratory, and Mahasiswa Wirausaha, Universitas Brawijaya; and UTMXCITE, Universiti Teknologi Malaysia. Sampling in this research was using saturated sampling technique. The questionnaire was returned by 120 respondents. The data was analyzed using descriptive and non-parametric test of mean comparation. The results of this study indicate that: (1) there are no significant differences of attitude, perceived behavior control, and entrepreneurship intention variable in Universitas Brawijaya and Universiti Teknologi Malaysia. (2) There is difference of subjective norm in Universitas Brawijaya and Universiti Teknologi Malaysia students. (3) Universitas Brawijaya has higher average rating on attitude variable and entrepreneurial intention, while Universiti Teknologi Malaysia is more in subjective norm and perceived behavior control. Keyword: Attitude, Percieved behavior control, subjective norm, entrepreneurship intention. ABSTRAK Penelitian ini bertujuan untuk mengetahui dan menjelaskan tentang perbedaan attitude, subjective norm, perceived behavior control, dan entrepreneurial intention pada mahasiswa. Mahasiswa yang dijadikan survey pada penelitian ini adalah mahasiswa Universitas Brawijaya dan Universiti Teknologi Malaysia. Mahasiswa yang menjadi subyek penelitian ini adalah mahasiswa yang tergabung dalam aktivitas kewirausahaan mahasiswa. Penelitian ini menggunakan explanatory research dengan metode survey melalui pendekatan kuantitatif. Populasi dalam penelitian adalah mahasiswa yang menjadi anggota Laboratorium Kewirausahaan dan Inovasi, dan mahasiswa wirausaha Universitas Brawijaya; serta UTMXCITE, Universiti Teknologi Malaysia. Pengambilan sampel pada penelitian ini menggunakan teknik sampling jenuh. Kuisioner yang kembali sebesar 120 orang responden. Analisis data secara deskriptif dan uji beda rata-rata non-parametrik. Hasil dari penelitian ini menunjukkan bahwa: (1) bahwa tidak terdapat perbedaan yang signifikan dari variabel attitude, perceived behavior control, dan entrepreneurial intention pada Universitas Brawijaya dan Universiti Teknologi Malaysia. (2) Terdapat perbedaan subjective norm pada mahasiswa Universitas Brawijaya dan Universiti Teknologi Malaysia. (3) Universitas Brawijaya mempunyai peringkat rata-rata variabel yang lebih besar pada variabel attitude dan entrepreneurial intention, sedangkan Universiti Teknologi Malaysia lebih besar subjective norm dan perceived behavior control. Kata kunci: Attitude, Perceived behavior control, subjective norm, entrepreneurial intention.
Connecting Gratitude and Self-Efficacy in Food Waste Reduction: A Conceptual Perspective on Social Marketing in Indonesia Widayanti, Ipuk; Hanung Eka Atmaja; Yesica Apriliana Paska; Satrio Tegar Sadewo
El-Qish: Journal of Islamic Economics Vol. 4 No. 2 (2024): El-Qish: Journal of Islamic Economics
Publisher : LPPM Universitas Terbuka

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Abstract

This paper examines the critical global issues of food insecurity and food waste, with a specific focus on Indonesia, a country that ranks second among the top 25 contributors to food waste. Despite being a significant contributor to global food waste, Indonesia faces a paradoxical challenge of widespread hunger, with millions of its population experiencing food insecurity. The 2030 Sustainable Development Goals (SDGs) highlight the urgent need for awareness and action to reduce food waste, yet empirical research on food waste behavior, particularly at the household level in Indonesia, remains scarce. Existing studies predominantly utilize theoretical frameworks such as the Theory of Planned Behavior (TPB) to analyze food waste behavior, though these are primarily exploratory in nature. This paper identifies a gap in empirical research and presents an opportunity to investigate food waste behavior in Indonesia using contextual data. Drawing on the perspective of social marketing, the paper also reviews recent studies, including those by Kim et al. (2020), which explore the effectiveness of social marketing programs in promoting food waste reduction. Furthermore, it considers the role of emotional factors, such as gratitude, in influencing consumer behavior toward food waste, as discussed in research by Septianto et al. (2020). The paper concludes by highlighting the potential policy instruments and interventions suggested by Principato et al. (2021) that can contribute to reducing food waste at the consumer level. Through this conceptual framework, the paper aims to foster greater understanding of food waste issues in Indonesia and provide insights for future empirical research and policy development.
The Influence of Personal Innovativeness on ChatGPT Continuance Usage Intention among Students Satrio Tegar Sadewo; Ratnawati, Shinta; Giovanni, Axel; Widayanti, Ipuk
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 5 No. 1 (2025): April 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v5i1.4117

Abstract

The rapid advancement of generative AI technologies, such as ChatGPT, has introduced significant innovations across various sectors. However, the factors influencing the continuance usage intention of these technologies remain underexplored, particularly among university students in Indonesia. This study investigates the role of Personal Innovativeness within the framework of the Technology Acceptance Model (TAM) in determining students' intentions to continue using ChatGPT. The study used a quantitative method, involving a survey of 252 Indonesian university students. The survey measured Personal Innovativeness, Perceived Ease of Use, Perceived Usefulness, and Continuance Usage Intention using validated measures on a Likert scale with five points. Partial Least Squares Structural Equation Modeling (SEM-PLS) was utilized to evaluate the evidence. The results demonstrate that all three factors have a favorable effect on the desire to continue utilizing ChatGPT. Theoretically, this study expands the Technology Acceptance Model (TAM) by incorporating Personal Innovativeness, offering new insights into factors that sustain long-term technology engagement. This integration contributes to the growing body of knowledge on technology adoption and its continued use, especially within educational contexts. Practically, the results underscore the importance of developing user-friendly and beneficial AI tools and fostering an innovative mindset among students to enhance sustained engagement. Future research should consider longitudinal studies and more diverse populations to further elucidate the factors influencing the continuance usage intention of AI technologies in educational contexts. These insights have significant implications for educators and developers aiming to improve the adoption and sustained use of AI tools like ChatGPT in education.
Unpacking the Resource–Value–Performance Nexus in SMEs Sanawiri, Brillyanes; N, Anjar Septian; Sadewo, Satrio Tegar
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.015

Abstract

Objectives: This study investigates how resource leverage and value creation interact to influence the overall performance of SMEs within an entrepreneurial marketing framework. It addresses the gap in understanding whether leveraging limited resources translates into performance gains when mediated by value creation.Methodology: A quantitative research design was employed, utilizing a structured questionnaire distributed to 140 SME owners and managers. Data from these respondents were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement and structural models linking resource leverage, value creation, and performance.Findings: The results show that resource leverage has a significant direct effect on SME performance (β = 0.333, p = 0.000). Additionally, resource leverage strongly influences value creation (β = 0.604, p = 0.000), which in turn has a substantial effect on SME performance (β = 0.527, p = 0.000). The mediation analysis confirms that value creation significantly mediates the relationship between resource leverage and SME performance (β = 0.319, p = 0.000), indicating that firms that effectively transform financial, human, and social resources into customer-oriented value offerings achieve superior outcomes—such as higher financial returns, customer loyalty, and market differentiation.Conclusion: This study confirms the importance of value creation in maximizing the impact of resource leverage. It contributes to entrepreneurial marketing and resource-based view literature by highlighting the strategic role of co-creation, innovation, and market responsiveness in enhancing SME performance, particularly in resource-constrained environments.
Leverage and GCG Effects on Financial Performance Moderated by Firm Size Yudhanto, Wildan; Sadewo, Satrio Tegar; Giovanni, Axel; Sijabat, Yacobo P.; Ananda, Emmaculata Sac Cid
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.737

Abstract

This research aims to empirically analyze the influence of leverage and Good Corporate Governance (GCG) on financial performance, with firm size functioning as a moderating variable, specifically within the hospitality industry in a Regency. The hospitality sector is a crucial part of the service industry that needs to be developed to foster new opportunities and enhance performance through competitive advantages. Employing a mixed methods approach, the study utilized purposive sampling to select a total of 117 industry units. Data analysis was conducted using the Moderated Regression Analysis (MRA) method. The results reveal that firm size does not moderate the effect of leverage on financial performance. Nonetheless, the GCG components namely the size of the board of directors, board of commissioners, and institutional ownership demonstrate a significant impact on financial performance when firm size is used as a moderating factor. Based on these findings, it can be concluded that effective implementation of GCG elements, supported by firm size, can strengthen financial performance in the hospitality industry. However, firm size alone is insufficient to influence the relationship between leverage and performance in this sector.  
Unleashing Creativity And Ambidexterity: How Knowledge Sharing Boosts SME Performance Nur, Sofyan Ashari; Sadewo, Satrio Tegar
JURNAL MANAJEMEN DAN BISNIS Vol 3 No 3 (2025): Edisi Januari 2025 - April 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v3i3.1693

Abstract

This study investigates the direct impact of employee creativity and organizational ambidexterity on the performance of SMEs operating in the creative industry in Yogyakarta, Indonesia. It also explores the moderating role of knowledge sharing in these relationships. Employing a quantitative approach, data were collected from 170 SME managers selected through purposive sampling. Structural Equation Modeling (SEM) using SmartPLS software was utilized for data analysis. The findings reveal that both employee creativity and ambidexterity significantly and positively influence SME performance, underscoring their strategic importance in dynamic and innovation-driven sectors. Moreover, the study highlights that knowledge sharing plays a significant moderating role in strengthening the relationship between employee creativity and SME performance. This suggests that when creative contributions are supported by a strong culture of knowledge exchange, performance outcomes are amplified. However, the moderation effect of knowledge sharing is not evident in the relationship between ambidexterity and performance. This indicates that the benefits of ambidexterity may operate independently of knowledge sharing mechanisms, potentially relying more on strategic alignment and organizational structure. Overall, the study contributes to a deeper understanding of how internal capabilities and knowledge dynamics interact to drive SME success, offering practical implications for capability development in creative industries.
BUSINESS MANAGEMENT TRAINING FOR UMKM ACTORS IN BALESARI VILLAGE, WINDUSARI DISTRICT, MAGELANG REGENCY Hanung Eka Atmaja; Satrio Tegar Sadewo; Yesica Apriliana Paska; Miftachul Mujib; Sofyan Ashari Nur; Ipuk Widayanti
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 3 (2024): November 2024 - February 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.2040

Abstract

The community service program carried out in Balesari Village, Windusari District, Magelang Regency aims to identify the obstacles or problems experienced by MSME actors so that the problems can be identified which can then be used as coaching material in each MSME so that MSMEs can develop and encourage the economy of the surrounding community. The methods used are counseling, tutorials and discussions. Human Resources (HR) in an organization is a very important element. MSMEs really need superior HR in knowledge and skills about business management to manage their businesses for the progress of their businesses. Therefore, MSME managers are expected to have the skills to manage their business operations, as well as manage facilities and infrastructure in their businesses. When MSME managers have good business management knowledge, it will make it easier for their businesses to continue to develop and run dynamically and flexibly in facing all the demands of changing times. Therefore, the activities carried out in this community service are by assisting MSME actors, especially related partners, to develop their businesses so that they are able to compete with other MSMEs by holding training, delivering materials, and mentoring on business management which includes marketing management , innovation and product development and technology and information management. Partners are assisted by the community service team to carry out business management and use technology properly to expand the market and increase product appeal to win market competition.practices.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Ananda, Emmaculata Sac Cid Axel Giovanni Brillyanes Sanawiri Hanung Eka Atmaja Mohammad Iqbal Mujib, Miftachul N, Anjar Septian Sanawiri, Brillyanes Sijabat, Yacobo P. Sofyan Ashari Nur Sofyan Ashari Nur Widayanti, Ipuk Wildan Yudhanto Yesica Apriliana Paska