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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Niken Hilvanda Putri
Universitas Muhammadiyah Ponorogo
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pemberdayaan Masyarakat Melalui Penguatan Skill Pelestarian Warisan Budaya Dawet Jabung Ponorogo di Era Digital: Community Empowerment Through Strengthening Skills in Preserving Ponorogo's Dawet Jabung Cultural Heritage in the Digital Era Wijianto Wijianto; Fery Setiawan; Niken Hilvanda Putri; Yasmin Shafa Nadiyah; Evaldo Aryastya Faadhilah
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 6 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i6.12275

Abstract

Culinary cultural heritage is an important part of local identity that needs to be sustainably preserved amid the dynamics of modernization. Dawet Jabung, a culinary specialty of Jabung Village, Ponorogo Regency, faces challenges in the form of shifting preferences of the younger generation and low collective awareness in cultural preservation efforts. This community service activity aims to increase community understanding, awareness, and participation in preserving Dawet Jabung as a local culinary cultural heritage. The service program is implemented through an educational approach grounded in cultural knowledge and experience, manifested in cultural preservation seminars, digital media utilization training, social media optimization workshops, and creative activities that engage various community elements, including PKK mothers and early childhood. The implementation method is carried out in stages: preparation, implementation, and evaluation, with active involvement of partners in each activity. The results of the activity show an increase in community awareness and involvement in Dawet Jabung preservation efforts, characterized by active partner participation, the emergence of cross-village collaboration, and a growing sense of ownership of local culinary culture. This activity also demonstrates that an educational and participatory approach can be an effective initial strategy in maintaining the sustainability of culinary cultural heritage at the village level. Overall, this community service program makes a positive contribution in encouraging the preservation of local culinary culture by strengthening the role of the community and community collaboration.
Analisis Faktor Customer Attitude dan Brand Experience terhadap Brand Loyalty Pengguna Smartphone Merek Apple di Kabupaten Ponorogo yang Dimediasi Brand Trust Niken Hilvanda Putri; Fery Setiawan; Titi Rapini
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.17854

Abstract

Penelitian ini bertujuan menganalisis pengaruh Customer Attitude dan Brand Experience terhadap Brand Loyalty pengguna smartphone merek Apple di Kabupaten Ponorogo dengan Brand Trust sebagai variabel mediasi. Populasi penelitian meliputi pengguna iPhone yang berdomisili di Kabupaten Ponorogo. Teknik pengambilan sampel menggunakan accidental sampling karena keterbatasan data pasti jumlah pengguna iPhone di wilayah tersebut. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan software SmartPLS 4.1 untuk menguji hubungan langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa Customer Attitude dan Brand Experience berpengaruh positif dan signifikan terhadap Brand Trust. Selain itu, Customer Attitude, Brand Experience, dan Brand Trust juga terbukti berpengaruh positif dan signifikan terhadap Brand Loyalty. Hasil uji mediasi menunjukkan bahwa Brand Trust mampu memediasi pengaruh Customer Attitude dan Brand Experience terhadap Brand Loyalty. Temuan ini menunjukkan bahwa loyalitas pengguna iPhone di Kabupaten Ponorogo tidak hanya dipengaruhi oleh sikap dan pengalaman merek, tetapi juga diperkuat melalui terbentuknya kepercayaan terhadap merek Apple.
Co-Authors Evaldo Aryastya Faadhilah Fery Setiawan Titi Rapini Wijianto Wijianto Yasmin Shafa Nadiyah