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All Journal Almana : Jurnal Manajemen dan Bisnis
Vanessa Gaffar
Universitas Pendidikan Indonesia  
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Digital Social Support Does Not Enhance Eudaimonic Well-Being in Fashion Brand e-WOM Communities: Evidence from Three-Year Digital Trace Data Mohamad Reza Nurpratama; Vanessa Gaffar; Bambang Widjajanta; Lisnawati Lisnawati; Rini Larasati Irawan
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3005

Abstract

This study examines whether digital social support (DSS) in fashion brand electronic word-of-mouth (e-WOM) communities influences consumers’ eudaimonic well-being (EWB). Grounded in Self-Determination Theory and Social Support Theory, the study positions meaning orientation (MO) as a mediator and online toxicity (OT) as a moderator. Digital trace data from 400 active consumers comprising 20,134 comments across three platforms (YouTube, Reddit, and X/Twitter) over the period January 2023–December 2025 were analyzed using SEM-PLS (SmartPLS). Results indicate that DSS does not significantly affect EWB either directly or through MO. The moderating effect of online toxicity is also non-significant. These findings suggest that social support within fast fashion consumption spaces does not automatically translate into meaningful psychological well-being. This study contributes by identifying a boundary condition in the digital social support and well-being literature within commercial contexts.
Co-Authors Bambang Widjajanta Lisnawati Lisnawati Mohamad Reza Nurpratama Rini Larasati Irawan