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All Journal Journal of Artificial Intelligence and Digital Business Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Dwi Amelia Putri
Universitas PGRI Adi Buana Surabaya
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Public Health Social Sciences

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Pengaruh Digital Marketing melalui Media Sosial, Harga, dan Lokasi terhadap Kepuasan Pelanggan pada Kedai Jinawi Surabaya Hanum Velita Anindya; Rani Andini; Dwi Amelia Putri; Eka Ananda Zalianti; I Made Bagus Dwiarta
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11472

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing melalui media sosial, harga, dan lokasi terhadap kepuasan pelanggan pada Kedai Jinawi Surabaya. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh pelanggan Kedai Jinawi Surabaya, dengan sampel sebanyak 102 responden yang dipilih menggunakan teknik purposive sampling berdasarkan kriteria tertentu. Pengumpulan data dilakukan melalui penyebaran kuesioner secara daring menggunakan Google Form. Analisis data dilakukan menggunakan program SPSS versi 25 yang meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi (R²), uji parsial (t), dan uji simultan (F). Hasil penelitian menunjukkan bahwa digital marketing melalui media sosial berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Harga juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Selain itu, lokasi berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara simultan, digital marketing melalui media sosial, harga, dan lokasi berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Kedai Jinawi Surabaya. Temuan penelitian ini menunjukkan bahwa optimalisasi pemasaran digital melalui media sosial, penetapan harga yang sesuai dengan persepsi pelanggan, serta pemilihan lokasi yang strategis dapat meningkatkan kepuasan pelanggan. Oleh karena itu, Kedai Jinawi Surabaya perlu terus mengembangkan strategi digital marketing, menetapkan harga yang kompetitif, dan mempertahankan keunggulan lokasi guna meningkatkan kepuasan serta mendorong loyalitas pelanggan.
Improving Family Nutrition through Training in Preparing Healthy Vegetable- and Fruit-Based Desserts: Upaya Peningkatan Gizi Keluarga melalui Pelatihan Pembuatan Dessert Sehat Berbahan Dasar Sayur dan Buah Berbasis Hasil Pertanian Lokal di Desa Ploso, Kecamatan Wonoayu, Kabupaten Sidoarjo Amelia Rizky Idhartono; Dwijawara Naratama Harimurti; Khansa Fadhilah; Dwi Rohmatulloh; Dwi Amelia Putri; Dita Deasy Amelia
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 10 No. 4 (2026): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v10i4.378

Abstract

Improving family nutrition is a crucial step toward enhancing public health, particularly for early childhood and school-aged children. Ploso Village in Wonoayu District, Sidoarjo Regency, possesses abundant local agricultural produce—specifically vegetables and fruits—yet their utilization remains limited to simple preparations. This community service initiative aims to enhance the community's knowledge and skills in transforming local produce into appealing, nutritious, and healthy desserts. The activity was conducted in three stages: preparation, implementation, and evaluation. The implementation phase involved education on balanced nutrition, alongside demonstrations and hands-on practice in making healthy vegetable- and fruit-based desserts. The results demonstrated an increase in community awareness regarding the importance of balanced nutrition, improved participant skills in processing local produce into healthy food, and fostered creativity in presenting healthy dishes that appeal to children. Furthermore, the initiative holds the potential to support family food security and create opportunities for home-based businesses utilizing local produce. Thus, training on the preparation of healthy vegetable- and fruit-based desserts serves as a valuable strategy for improving family nutrition and supporting community-level stunting prevention programs.
Co-Authors Amelia Rizky Idhartono Dita Deasy Amelia Dwi Rohmatulloh Dwijawara Naratama Harimurti Eka Ananda Zalianti Hanum Velita Anindya I Made Bagus Dwiarta Khansa Fadhilah Rani Andini